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Tips & Tricks for Creating a Google+ HoverCard

Association Adviser

A HoverCard is an image at the bottom of a Google Hangout video screen that can identify who you are and what you represent. In this 5-minute video , MaximumPlus CEO B.L. Watch the video for additional tips and tricks. She was recently named one of the top 40 social media strategists in the world.

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Lunchtime Links: Picture Ways To Engage Using Snapchat

Associations Now

Also: One brand’s contest across multiple social media platforms shows where its customer engagement lies. Who says Snapchat, an app that allows users to take videos and pictures that delete after a few seconds, couldn’t become a hot marketing tool? ” says Social Media Influence.

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Debunking Five Myths About Google+

Association Adviser

Despite what you may have read in the media, that hardly makes Google+ a “ghost town.” ” Myth 2: Google+ is a just another social network. Fact: Google Plus has a strong social component, but it actually is the biggest change in communications since the interactive website. She is based in New York City.

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Game Plan 2014: Seeing Around the Corners

Association Adviser

Many associations lack member communication plans that are fully integrated. Tracy Tompkins , group publisher for Naylor LLC , said she’s surprised by the number of associations that make decisions about member communications from the “confines of their staff or board room.” Measuring social media.

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Join Me at SXSW, 14NTC, and Other March Conferences

Beth Kanter

There are many nonprofit, social media, and technology conferences all year long. What Social Media Analytics Can’t Tell You I’m thrilled to be on a panel organized by Alexandra Samuel, Vision Critical , along with Jeremiah Owyang and Colby Flint. Photo by George Galanais. SXSW: March 7, 2014.

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Membership Wakeup Call for Associations

Association Adviser

Associations must adapt to shifting demographics, new communication platforms and changing member preferences. As former Eagle Joe Walsh sings in his self-deprecating video about being an aging rock star, “It’s tough to handle this fortune and fame; everybody’s so different, but I haven’t changed.” Here’s why.

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Page One: 9 Ways CMA’s SEO Strategy Builds Brands

CMA Solutions

This can be through external backlinks, social media and business directory listings. At CFO Consulting Partners, a financial accounting-advocacy firm with offices in Princeton, New Jersey and New York City, we delivered the Thought Leadership service with great success.