Lunchtime Links: The Limits of Your “Young Professionals” Group
Associations Now
JANUARY 27, 2014
It may be useful to help get millennial members in the door, but does it end up holding them back? More than three-quarters of 2013 respondents said their organizations began renewal outreach no more than three months before a membership was set to expire, compared to 71 [percent] last year.” And they’re starting too late.
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