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Gen Y Favors Loyalty When Shaping Brand Perception, Study Finds
Associations Now
SEPTEMBER 17, 2013
Getting into the millennial mind (scary, we know) is far from simple when it comes to products they purchase and brands they follow. The brands millennials have grown up with—and stuck with—produce quality products and reliable service, and it’s this consistency that inspires trust, the study reported. It comes down to trust.
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