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Luggage Tags and Breath Mints: How MSAE Refreshed Itself As Associations North

Association Adviser

Is our name and messaging across all communications consistent and in step with what the organization stands for and delivers to its members?’ AK: There’s new energy and enthusiasm among Associations North members. AK: At the highest level, we advance the professional, and in doing so advance the organization they belong to.

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Advocacy Do’s and Don’ts

Association Adviser

“We lobby with the 501(c)(6) organization focusing on laws, regulations and taxation issues impacting the community banking industry. What are some of the newer tools, techniques and strategies that associations can use to advance their causes with lawmakers and constituents? ” Advocacy success story.