How to Create a Blog that Grows Email Subscribers
JANUARY 17, 2017
Well, I guess I really should name this blog: How I am Trying to Create a Blog that Grows Email Subscribers…. You see, about 7 years ago we had no blog, no marketing team, no email marketing (and yes, we were an email company!) and I took on the task of starting our first marketing department. So, one of the first things we did was start a blog. And boy, have we learned a lot over the years.
How We Created A Winning Company Culture
FEBRUARY 7, 2017
I want anyone to feel like they can knock on my door, sit down, and talk to me about anything. That is how I would define our company culture. Having a great culture isn’t something that just happens – you need to work at it. You need to be committed to having a good culture and understanding what that means to the people who work for you. place where opinions, concerns, and ideas are heard.
Our Top 5 Most Popular Blogs (Ever)
JANUARY 30, 2017
Over the past seven years, we’ve published hundreds of blog posts. We’re excited (and proud!) of how we’ve grown the blog. This year, we’re putting even more resources into making the blog the best that it can possibly be. So we strategized. Brainstormed. How can we make the blog better? What are we doing now that’s working? As a big fan of “best of” lists, this post was born. Infographic].
What I’ve Learned on my Journey to Great Public Speaking
JANUARY 26, 2017
I accepted the position of Senior Digital Marketing Strategist at Informz knowing that public speaking was an important component to the job. When the job offer came through I remember being excited as I read the job description out loud to my husband. thought the job would be a great fit and I wanted to get his input. My husband gave me a puzzled look. Yes, they did know that. And so, it began….
5 Simple Campaign Flow Tips I Use Every Day
JANUARY 23, 2017
In the past three years, I’ve built a lot of automated email campaigns. know the excitement of activating an event campaign and watching registrations come flying in. also know the disappointment of discovering that a wait step wasn’t configured exactly like you planned, resulting in rapid-fire emails. Why shouldn’t there be? Think Structure Before Content. Just me? It might not be up to code.
Deeper Connection Through Online Communities
JUNE 13, 2016
Throughout our lives we are presented with ways to connect and collaborate with people – be it study groups at every level of our education, organized sports, professional associations or even the “team” we are a part of at our jobs. The ability to lean on others when facing a new project, challenge or task is incredibly valuable and can be profoundly rewarding. Ready for more great ideas?
World Usability Day
NOVEMBER 8, 2016
World Usability Day … what is it? complimentary half-day summit focused on creating meaningful, usable and accessible online web experiences for constituents. Our partner Brightfind, a digital design agency is hosting this event on November 10th in Silver Spring, MD. The Brightfind World Usability Day is a half-day summit that offers unique education about web usability and accessibility.
Member Satisfaction vs. Engagement
AUGUST 3, 2016
Member satisfaction versus member engagement, which is better? I’d like to introduce you to Mary. Mary is a young nurse that has been in the field for a few years now. Earlier this year she needed to renew one of her licenses. Mary found that the medical association her hospital works with had all of the continuing education resources she needed. Fast forward to today. Associations Engagement
4 Onboarding Automation Tips
OCTOBER 12, 2016
A group of association professionals descended on the offices of the National Confectioners Association in DC to talk email marketing and marketing automation tips last month. Common roadblocks many associations face were how to get started and what to automate. Here are 4 of my favorite onboarding campaign emails to help you get started: 1. Member Introduction. Full List of Benefits.
The Big Deal About Data for a Small Association
APRIL 28, 2016
Have you ever had one of those weeks (or months) where one thing leads to another and then suddenly a light bulb goes off in your head? Let me explain my past month and my discovery with data. Earlier this month at the Aspiring Executive Leaders CEO Lens series, we heard a great presentation from Debbie King and David DeLorenzo, CAE on how to better analyze and present your association data.
Informz: #1 in Customer Satisfaction and Leading Marketing Automation Provider for Associations
FEBRUARY 2, 2017
We are very excited to announce that for the second year in a row, Informz is the leading provider of enhanced email marketing and marketing automation for associations. We also received the highest customer satisfaction ratings for both product and service among the three leading email providers. The results come from the Lehman Reports TM 2016 Association Technology Study. Let’s chat!
Informz Named Leading Provider of Email and Marketing Automation for Associations
JANUARY 27, 2016
We are so pleased to announce that Informz has been ranked the market leader in association email marketing and marketing automation and rated #1 in customer satisfaction for both product and service. The results come from the Lehman Reports TM 2015 Association Technology Study. If you’re ready to get the most out of your email marketing guided by an expert personal Advisor, let’s chat!
How to Choose the Best Marketing Promotional Items
JANUARY 19, 2017
“Let’s do something different this year. Let’s find a great promo product for our company, something cost-effective, but that people will use. Something fresh!”. How many of you have had this conversation at your marketing meetings to kick off the year? If you’ve ever had to order promotional products you know this is no easy feat! We were to send chocolates to a user conference we were sponsoring.
Supporting Community Goals Using the HL Integration [Webinar]
JANUARY 9, 2017
Get more efficient and effective in 2017 by integrating your online community and digital communications. Email is a major component of reminding members of everything that your community has to offer and inspire action and involvement. By encouraging members to participate and collaborate in your online community, you could see a huge lift in engagement, just like NHPCO did. Busy on January 11th?
How Organizational Structure Shapes Organizational Culture
NOVEMBER 18, 2015
Last months’ CEO Lens series focused on how organizational structure shapes organizational culture. Here are 5 things that I admire in the organizational structures at ASHA and ASPEN. The visual unity the structures create. There was no box or chart with the CEO on top and all the staff flowing below. See the example of ASHA’s organizational chart here. ask “How would you handle this?”
Building a Modern Marketing Dream Team eBook
DECEMBER 16, 2016
Marketing teams have a lot of pressure on them to keep their audience engaged. Continuously generating great content that your audience is interested in is no joke! Not to mention the task of sharing the content over various channels to reach your intended audience. The technology landscape is changing. It’s a game of follow the money, of bringing the marketplace to where the people are.
3 Questions to Ask to Give Readers What They Want
DECEMBER 12, 2016
Writing school can be a diverse realm. On enrolling, you’ll find future poets, essayists, novelists, journalists, and all of their ilk. And, if this gaggle of grammar lovers isn’t diverse enough when simply categorized, you’ll soon find that each and every person has a unique style and equally unique opinions about what is good writing! Remember, there is no such thing as a “general” reader!
Holidays Kicked Off Early at the 2016 Informz User Conference
DECEMBER 1, 2016
The holiday season kicked off early for us at Informz. On November 15 – 17, over 200 Informz clients and experts gathered in Arlington, Virginia for the 2016Informz User Conference – AKA the Informz Superfan Summit. The Summit is a time when all things digital marketing for associations and non-profits are discussed. huge thank you for their support. Can you guess this phrase? Solution Center.
Email Benchmark: Results by Email Frequency
NOVEMBER 28, 2016
Email Frequency. This is a topic that hits home with many email marketers. What is the ideal email frequency? Am I sending too much or not enough email? How do I find the right balance of providing emails to engage and inform my audience without overwhelming or annoying them? 72% of email subscribers were sent 1-5 emails per month while 16% were sent 6-10. Does frequency vary throughout the year?
Fostering Innovation at Your Association
NOVEMBER 22, 2016
Today we welcome a guest post from Sig VanDamme, Chief Customer Officer, NimbleUser & Dan Stark, Director of Product Strategy, NimbleUser. Nimble AMS is an enterprise association management system based on the world-class Salesforce App Cloud. What is Innovation? Innovation is a new or better idea that meets unarticulated needs, new requirements or existing market needs.”-Wikipedia. Wikipedia.
Creating a Design that Supports and Enhances Your Content
NOVEMBER 17, 2016
When I was in college, I had the opportunity to visit the Chronicle Books’ headquarters in San Francisco with my graphic design classmates. I was immediately enamored with the quality, creativity, and thoughtfulness that the publisher puts into designing their products. As a marketer, I put even more value on a brand experience than a non-marketer might. Here’s how. Consistent Look and Feel.
One-Size-Fits-None: Why Segmentation is so Important to Associations
NOVEMBER 14, 2016
T oday we welcome a guest post from Amanda Myers at Abila. Make sure to stop by and see Abila this week at the Informz Users Conference! There are a lot of studies out there that have looked into member engagement from the perspective of what organizations think works or what members say they want. We wanted to do something a little different with Abila’s Member Engagement Study.
Writing 101: It’s Time to Stop Using Passive Voice
NOVEMBER 7, 2016
Halloween has come and gone, but there is still a spooky mystery at hand! Take a look at the following sentence: “The wealthy Lord Grammarsfield was pushed down the mansion stairs.” ” A “whodunit” if ever there was one. In fact, Lord Grammarsfield seems to have met his end anonymously. Think for a moment – who pushed him down the stairs? Active or Passive?
Multi-channel Strategy Leads to Membership Increase
NOVEMBER 1, 2016
Imagine a world where you can only visit one website, or watch one television channel, or (gasp!) eat only one kind of pie. More than likely you would feel restricted, held back, maybe even get bored. Having choices is a great thing as a consumer. As a marketer, these choices can make reaching constituents much more challenging. The plan worked to combine all elements of member outreach.
Three Steps to Begin Relationship Marketing
OCTOBER 27, 2016
Relationship marketing begins with knowing and understanding your audience in order to provide the information they are interested in when they are interested in receiving it. On Wednesday, October 26, 2016, a panel of association marketing experts gathered for the webinar, How to Move Up the Ladder of Relationship Marketing. They walked us through: How to get started with relationship marketing.
Digital Marketing Design Lookbook 2016
OCTOBER 19, 2016
Let’s be honest. Looks matter. They certainly aren’t everything but they sure do encourage people to look further. There’s a reason wines with cool labels sell more or books with intriguing covers get picked up. The same applies to your email design. well designed email stands out and encourages your audience to take action. Your We’ve got you covered. Associations eBook
Email Benchmark: Results by Number of Links
OCTOBER 18, 2016
Today we are tackling the question, “how do the number of links in an email impact the click rate?” ” When sending a message, you are likely trying to get the recipient to act in a certain way by having them click on a link. But what is the right number of links to include to get the most interactions with your message? Over three quarters of emails sent contain 8 or more links.
Measuring Success, Let’s get to the Point!
SEPTEMBER 28, 2016
Wake up, get ready, head to work, check your email. what can be checked off the checklist today? Work, work, work! Email campaign done, CHECK! Sound familiar? There’s something missing! Last week I was fortunate enough to attend the Social Brand Forum in Iowa City, Iowa. question I kept hearing within each presentation was “why” or “what’s the point?”
Membership Renewal Starts on Day 1
AUGUST 22, 2016
When is the right time to start approaching your members about renewing their membership? Do you start 30 days prior to their membership expiring? What about 60 days? Do you go back even further than that? The truth is, renewal started the moment that the member chooses to join your organization. It was interesting to hear the many approaches that different organizations take to retain members.
The 4 Best Parts of ASAE Annual
AUGUST 8, 2016
Here at last, here at last! ASAE’s Annual Meeting and Expo is kicking off this weekend and we could not be more excited. A dozen members of the Informz team are packing their bags and heading to Salt Lake City. Why are we so amped for this event? We can’t just chose one reason so we’ll give you four! The People. Sharing Success. Did we already mention our amazing clients? Prizes.
Top 3 Tips from the Informz Client Idea Swap
JULY 25, 2016
Client idea swaps are a great chance to see other emails and get ideas from our fellow association marketers. know not everyone can attend so here are the top three tips from our last Informz Idea Swap Session in the DC Metro : 1. Spice Up Sponsorship Mailings. Listing out benefits in a nice bulleted list is the typical format that many email marketers use. Use Buttons. See below: 3. Associations
Ecosystem of a Vibrant, Engaged Online Community
JULY 14, 2016
It’s been said that success is greatly influenced by the people that you are connected with. Years ago professional networks were limited by one’s physical surrounding but today there are no limits. The trend in online communities has redefined how professionals connect, collaborate, and expand their circle of influence. The value of any community is determined by its members. Who has your back?
3 Tips for Re-engaging Inactive Community Members
JUNE 30, 2016
Ah yes, tips to re-engage your inactive members. Let me start with a story. We recently got two Labrador puppies and are in the process of training them. While they are adorable and fun and playful, man is it frustrating when they don’t listen. We have a few of the basics down, but getting them to come back when they leave our side is a challenge. Content. Structure. Associations Re-Engagement
Four Takeways from #MMCCon to Increase Engagement
JUNE 27, 2016
Attending ASAE’s Marketing, Membership and Communications Conference ( #MMCCon ) earlier this month in DC was awesome. I had hit a pre-summer slump, but got my groove back after sharing ideas, hearing case studies and socializing with marketing minded professionals! Here are 4 things I am doing at StayVA based off of the sessions I attended: 1. Video Testimonials. Why didn’t I do this sooner! 2.
6 Informz Clients Honored at 2016 Salute to Association Excellence Awards
MARCH 9, 2016
We need to take a moment and congratulate our clients who are making things happen with their marketing efforts! The 2015 Association TRENDS All-Media Contest announced this year’s winners and honored them at the 2016 Salute to Association Excellence on March 4, 2016. The annual awards luncheon honors associations who are making great strides in their communities. Great job!
What is Association Governance?
JANUARY 19, 2016
As we launch into 2016, new boards are being formed for the year and the focus of governance is at the top of my mind. It is good timing that Mark Dorsey , CEO of the Construction Specifications Institute , touched on this important topic at the last Aspiring CEO Lens session. Mark pointed out a few reasons as to why governance is important and how it can function within an organization.
Social Advertising for Newbies (Here’s What Worked for Me)
FEBRUARY 22, 2017
No, I am not a summer intern, trying my hand at corporate social media for the first time. Over the past four years I have been managing corporate social media accounts. Something I had not done, however, was dip my toe into the art of social advertising. When my manager first broached the subject of giving social advertising a try, my mind raced with questions. What is our goal? First up: Goals.
Conference Features that Impress [From an Avid Attendee]
FEBRUARY 20, 2017
One of the aspects of my job that I really enjoy is having the ability to attend so many conferences. As an exhibitor and speaker, it means a lot to be able to represent Informz. It is always fun and interesting meeting new people and learning about the challenges they face. It becomes clear what conference features really stand out. This past year was a very busy one for me. Which brings me to….
Trending Now: Winning Subject Lines [ebook]
FEBRUARY 15, 2017
What do email marketers want above all else? Conversions! And that begins with getting your emails opened. Let’s face it, you spend a lot of time creating attractive, engaging email content. BUT if your subject line does not speak to your audience, the email may never get opened and engaged with. There is A LOT of pressure to create a great subject line that sparks action.
Why Do You Need a Company Blog?
FEBRUARY 13, 2017
Hi there, Kate Jones here. I’m the Digital Marketing Specialist here at Informz and as of a year and a half ago, I did not have any blogging experience. Email campaigns, social media, website, sure check those boxes but blogs? wasn’t too familiar with corporate blogging or why it could be helpful. Well fast forward to now and I am the current Informz blogging fanatic. Are you ready? Yes, please!!