How to Create a Blog that Grows Email Subscribers
JANUARY 17, 2017
Well, I guess I really should name this blog: How I am Trying to Create a Blog that Grows Email Subscribers…. You see, about 7 years ago we had no blog, no marketing team, no email marketing (and yes, we were an email company!) and I took on the task of starting our first marketing department.
Our Top 5 Most Popular Blogs (Ever)
JANUARY 30, 2017
Over the past seven years, we’ve published hundreds of blog posts. We’re excited (and proud!) of how we’ve grown the blog. This year, we’re putting even more resources into making the blog the best that it can possibly be. So we strategized. Brainstormed. How can we make the blog better?
Best Practices for Images in Your HTML Emails
MARCH 8, 2017
You might find yourself pondering questions like; What is the best image file format? What should the height of my email header image be? What’s the best image editing software out there? Here are a few tips that would help you design and publish email friendly graphics.
Let’s Get Personal
MAY 25, 2016
Or… should I say you DID get personal!!! The 2016 Association Email Marketing Benchmark Report is out and I am excited to see that more of us email marketers are using personalization!
How We Created A Winning Company Culture
FEBRUARY 7, 2017
I want anyone to feel like they can knock on my door, sit down, and talk to me about anything. That is how I would define our company culture. Having a great culture isn’t something that just happens – you need to work at it.
Deeper Connection Through Online Communities
JUNE 13, 2016
Throughout our lives we are presented with ways to connect and collaborate with people – be it study groups at every level of our education, organized sports, professional associations or even the “team” we are a part of at our jobs.
How to Rock Marketing Automation
OCTOBER 25, 2016
Many organizations are asking how to prepare for and rock marketing automation. Change is hard, take it from me. I have historically owned a stockpile of jeans that I couldn’t bear the thought of getting rid of. What if I needed that one pair back in the closet?
World Usability Day
NOVEMBER 8, 2016
World Usability Day … what is it? A complimentary half-day summit focused on creating meaningful, usable and accessible online web experiences for constituents. Our partner Brightfind, a digital design agency is hosting this event on November 10th in Silver Spring, MD.
Member Satisfaction vs. Engagement
AUGUST 3, 2016
Member satisfaction versus member engagement, which is better? I’d like to introduce you to Mary. Mary is a young nurse that has been in the field for a few years now. Earlier this year she needed to renew one of her licenses.
4 Onboarding Automation Tips
OCTOBER 12, 2016
A group of association professionals descended on the offices of the National Confectioners Association in DC to talk email marketing and marketing automation tips last month. Common roadblocks many associations face were how to get started and what to automate.
The Big Deal About Data for a Small Association
APRIL 28, 2016
Have you ever had one of those weeks (or months) where one thing leads to another and then suddenly a light bulb goes off in your head? Let me explain my past month and my discovery with data.
Informz Named Leading Provider of Email and Marketing Automation for Associations
JANUARY 27, 2016
We are so pleased to announce that Informz has been ranked the market leader in association email marketing and marketing automation and rated #1 in customer satisfaction for both product and service. The results come from the Lehman Reports TM 2015 Association Technology Study.
How Organizational Structure Shapes Organizational Culture
NOVEMBER 18, 2015
Last months’ CEO Lens series focused on how organizational structure shapes organizational culture.
Informz: #1 in Customer Satisfaction and Leading Marketing Automation Provider for Associations
FEBRUARY 2, 2017
We are very excited to announce that for the second year in a row, Informz is the leading provider of enhanced email marketing and marketing automation for associations. We also received the highest customer satisfaction ratings for both product and service among the three leading email providers.
How to Choose the Best Marketing Promotional Items
JANUARY 19, 2017
“Let’s do something different this year. Let’s find a great promo product for our company, something cost-effective, but that people will use. Something fresh!”. How many of you have had this conversation at your marketing meetings to kick off the year?
Supporting Community Goals Using the HL Integration [Webinar]
JANUARY 9, 2017
Get more efficient and effective in 2017 by integrating your online community and digital communications. Email is a major component of reminding members of everything that your community has to offer and inspire action and involvement.
Building a Modern Marketing Dream Team eBook
DECEMBER 16, 2016
Marketing teams have a lot of pressure on them to keep their audience engaged. Continuously generating great content that your audience is interested in is no joke! Not to mention the task of sharing the content over various channels to reach your intended audience.
3 Questions to Ask to Give Readers What They Want
DECEMBER 12, 2016
Writing school can be a diverse realm. On enrolling, you’ll find future poets, essayists, novelists, journalists, and all of their ilk.
Holidays Kicked Off Early at the 2016 Informz User Conference
DECEMBER 1, 2016
The holiday season kicked off early for us at Informz. On November 15 – 17, over 200 Informz clients and experts gathered in Arlington, Virginia for the 2016Informz User Conference – AKA the Informz Superfan Summit.
Email Benchmark: Results by Email Frequency
NOVEMBER 28, 2016
Email Frequency. This is a topic that hits home with many email marketers. What is the ideal email frequency? Am I sending too much or not enough email? How do I find the right balance of providing emails to engage and inform my audience without overwhelming or annoying them?
Fostering Innovation at Your Association
NOVEMBER 22, 2016
Today we welcome a guest post from Sig VanDamme, Chief Customer Officer, NimbleUser & Dan Stark, Director of Product Strategy, NimbleUser. Nimble AMS is an enterprise association management system based on the world-class Salesforce App Cloud. What is Innovation?
Creating a Design that Supports and Enhances Your Content
NOVEMBER 17, 2016
When I was in college, I had the opportunity to visit the Chronicle Books’ headquarters in San Francisco with my graphic design classmates. I was immediately enamored with the quality, creativity, and thoughtfulness that the publisher puts into designing their products.
One-Size-Fits-None: Why Segmentation is so Important to Associations
NOVEMBER 14, 2016
T oday we welcome a guest post from Amanda Myers at Abila. Make sure to stop by and see Abila this week at the Informz Users Conference! There are a lot of studies out there that have looked into member engagement from the perspective of what organizations think works or what members say they want.
Writing 101: It’s Time to Stop Using Passive Voice
NOVEMBER 7, 2016
Halloween has come and gone, but there is still a spooky mystery at hand! Take a look at the following sentence: “The wealthy Lord Grammarsfield was pushed down the mansion stairs.” ” A “whodunit” if ever there was one.
Multi-channel Strategy Leads to Membership Increase
NOVEMBER 1, 2016
Imagine a world where you can only visit one website, or watch one television channel, or (gasp!) eat only one kind of pie. More than likely you would feel restricted, held back, maybe even get bored. Having choices is a great thing as a consumer.
Three Steps to Begin Relationship Marketing
OCTOBER 27, 2016
Relationship marketing begins with knowing and understanding your audience in order to provide the information they are interested in when they are interested in receiving it.
Digital Marketing Design Lookbook 2016
OCTOBER 19, 2016
Let’s be honest. Looks matter. They certainly aren’t everything but they sure do encourage people to look further. There’s a reason wines with cool labels sell more or books with intriguing covers get picked up. The same applies to your email design.
Email Benchmark: Results by Number of Links
OCTOBER 18, 2016
Today we are tackling the question, “how do the number of links in an email impact the click rate?” ” When sending a message, you are likely trying to get the recipient to act in a certain way by having them click on a link.
Measuring Success, Let’s get to the Point!
SEPTEMBER 28, 2016
Wake up, get ready, head to work, check your email. what can be checked off the checklist today? Work, work, work! Email campaign done, CHECK! Sound familiar? There’s something missing! Last week I was fortunate enough to attend the Social Brand Forum in Iowa City, Iowa.
Membership Renewal Starts on Day 1
AUGUST 22, 2016
When is the right time to start approaching your members about renewing their membership? Do you start 30 days prior to their membership expiring? What about 60 days? Do you go back even further than that? The truth is, renewal started the moment that the member chooses to join your organization.
The 4 Best Parts of ASAE Annual
AUGUST 8, 2016
Here at last, here at last! ASAE’s Annual Meeting and Expo is kicking off this weekend and we could not be more excited. A dozen members of the Informz team are packing their bags and heading to Salt Lake City. Why are we so amped for this event?
Top 3 Tips from the Informz Client Idea Swap
JULY 25, 2016
Client idea swaps are a great chance to see other emails and get ideas from our fellow association marketers. I know not everyone can attend so here are the top three tips from our last Informz Idea Swap Session in the DC Metro : 1. Spice Up Sponsorship Mailings.
Ecosystem of a Vibrant, Engaged Online Community
JULY 14, 2016
It’s been said that success is greatly influenced by the people that you are connected with. Years ago professional networks were limited by one’s physical surrounding but today there are no limits.
3 Tips for Re-engaging Inactive Community Members
JUNE 30, 2016
Ah yes, tips to re-engage your inactive members. Let me start with a story. We recently got two Labrador puppies and are in the process of training them. While they are adorable and fun and playful, man is it frustrating when they don’t listen.
Four Takeways from #MMCCon to Increase Engagement
JUNE 27, 2016
Attending ASAE’s Marketing, Membership and Communications Conference ( #MMCCon ) earlier this month in DC was awesome. I had hit a pre-summer slump, but got my groove back after sharing ideas, hearing case studies and socializing with marketing minded professionals!
6 Informz Clients Honored at 2016 Salute to Association Excellence Awards
MARCH 9, 2016
We need to take a moment and congratulate our clients who are making things happen with their marketing efforts! The 2015 Association TRENDS All-Media Contest announced this year’s winners and honored them at the 2016 Salute to Association Excellence on March 4, 2016.
What is Association Governance?
JANUARY 19, 2016
As we launch into 2016, new boards are being formed for the year and the focus of governance is at the top of my mind. It is good timing that Mark Dorsey , CEO of the Construction Specifications Institute , touched on this important topic at the last Aspiring CEO Lens session.
What Unsubscribers Can Teach an Email Marketer
MARCH 29, 2017
I’m sitting at my desk creating another masterpiece (email/landing page/automated email campaign) and I see my “Darn, Another Unsubscriber” folder jump one more. This means someone unsubscribed. What?!
Lights, Camera, Action: Animation in Email
MARCH 27, 2017
You want to make your emails POP! The more emails attract attention, the higher your click rates are going to be, right? The inclusion of interactivity to emails is a great tool to use to really pull in your audience.
6 Steps to Implementing a New Marketing Automation Tool
MARCH 24, 2017
So, you’ve watched a handful of demos, got buy-in from key stakeholders, and you’ve made your decision on new marketing automation software: congratulations! Now you’re ready to get up and running with your cool new tools. Not so fast. Next comes training and implementation.