Association Success

JUNE 7, 2018

We hear a lot about risk management these days, but when most organizations develop strategies for international growth or enter an international market, they tend to ignore political risks— the ways in which decisions by government or political actors in a country influence the organization’s activities. No, not right.

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Thanks For Playing

MARCH 6, 2012

Seeking community in associations since 2008. What’s Your Association’s “O” Strategy? Making it Rain: How to Drive Non-Dues Revenue with Michele Klecha, Club Managers Association of America and Scott Oser, Scott Oser Associates. . ► 2008. skip to main | skip to sidebar. 06 March 2012.

Social Media 150

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GlowGlobally

OCTOBER 14, 2012

In 2008, MCI completed a research project for the government of Abu Dhabi. A critical outcome from this effort was capturing how US-based and EU-based associations reflected on the challenges and opportunities to enter and grow a specific regional market. Rethinking How to Serve Members & Customers.

Marketing 60

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Membership Marketing

MAY 4, 2010

What Strategy Leads to Membership Growth? In our Membership Marketing Benchmarking Study this year, we asked participants to tell us their membership growth strategy. Labels: 2010 Benchmarking Survey , Growing Membership , Growth Strategy. How to Calculate Where your Membership is Headed. ► 2008. (82).

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Membership Marketing

DECEMBER 29, 2010

3 Tips on How to Improve the Presentation of Your Membership Product. How membership is presented is also important when promoting to prospective members. A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008).

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Membership Marketing

OCTOBER 4, 2010

How to make sure the Price is Right! Pricing is a part of marketing and needs a strategy just like promotion and packaging. She shares some great examples from pricing strategies used by a number of associations related to membership, conference, and publications. How to Calculate Where your Membership is Headed.

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Association Adviser

MARCH 19, 2013

The approach for generating revenue outside of membership dues is no exception. Very few organizations escaped the economic downturn of 2008-2009 and the slow-growth mindset that still follow us today. He is the author of How to Sell Sponsorships, Tickets & Popcorn. Buyer’s guides and advertising in online buyer’s guides.

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Membership Marketing

FEBRUARY 5, 2010

How to Calculate where your Membership is Headed. And some of them do not realize just how much trouble they may be in going forward. But I agree that data seems to indicate that continued engagement with the market in tough economic times appears to be a productive strategy. How to Calculate Where your Membership is Headed.

How To 40

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Reid All About it

JULY 12, 2019

Content Lifecycle: 3 Ways to Generate Non-Dues Revenue Year-Round. Learn strategies to extend the life and revenue of your highly valued events. We’ll discuss how to improve your association’s chances of being selected for sponsorship by these companies. Host: Unleashed Technologies. Tue 7/16 at 1 p.m.

Arlington 34

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Membership Marketing

MAY 17, 2010

Here’s How to Engage Your Members. If you want more information on this take a look at my post, The Push and Pull of Membership Recruitment and see how this strategy might be used at the introduction or awareness level. How to Calculate Where your Membership is Headed. Here’s How to Engage Your Members.

Marketing 40

Marketing How To Price Analysis 40

CMA Solutions

OCTOBER 31, 2022

In addition, you should not launch any marketing campaign without strategy , which will include some level of market research. It appears the search term “eyelashes” took off in popularity in 2008 and peaked in 2018. Once you know someone’s intent, you will know how to say your response and how to position your brand.

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GlowGlobally

MARCH 18, 2009

global association strategy, regional planning and local infrastructure to grow your business. Additionally, ASME is equally committed to training and education through its Continuing Education Institute and recently launched a European strategy to open its products in Europe in 2008. GrowGlobally.org. Market & Biz Plan.

Products 60

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AMR Management Services

OCTOBER 2, 2012

This trend strips traditional media and associations of subscription / membership revenue, depresses ad revenues and results in little left over for investment in good journalism, or educational programs and new ventures in the case of associations. HBR’s print advertising revenues dropped 24 percent in 2009.

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Membership Marketing

JUNE 20, 2012

The total revenue for the control group came to $24,150 while the total revenue for the test group came to $39,999. So the test group produced both more revenue and more members. How to Calculate Where your Membership is Headed. ► 2008. (82). Cost of Wrong Strategy. (8). growth strategies. (4).

Marketing 40

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Membership Marketing

DECEMBER 30, 2011

A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). How to Calculate Where your Membership is Headed. How to Recognize a Good Strategy? Non Dues Revenue and Affinity Programs for Members. ► 2008.

Tools 40

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Membership Marketing

DECEMBER 12, 2011

A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). How to Calculate Where your Membership is Headed. How to Recognize a Good Strategy? Non Dues Revenue and Affinity Programs for Members. ► 2008.

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Membership Marketing

NOVEMBER 14, 2011

The book includes 57 tips on how to better serve your customers. A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). How to Calculate Where your Membership is Headed. ► 2008. (82). growth strategies. (4).

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Membership Marketing

MARCH 9, 2012

. • Membership Tenure – Projecting how long a member will remain with your organization. • Life Time Value (LTV) – Understanding the long-term revenue stream a members will produce. How to Calculate Where your Membership is Headed. ► 2008. (82). Cost of Wrong Strategy. (8). Branding.

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Marketing Price Analysis Survey 40

Membership Marketing

AUGUST 4, 2011

I am speaking with a number of clients about options on how to build new memberships or adapt current categories. And increasingly, the concept of ‘Freemium” membership is being tried by organizations where membership is used to build community or engagement as part of a larger economic strategy. ► 2008. (82).

Price 40

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AMR Management Services

JULY 17, 2012

It’s difficult for those engaged in an activity to evaluate whether or not it is moving the organization forward in a key strategy area. Battle for Relevance: How Twitter, HBR and the Army Impact Associations (Part 1 of 2). How to Start an Association. ► 2008. (23). This is easy to say, but hard to do.

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Membership Marketing

JANUARY 19, 2012

A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). How to Calculate Where your Membership is Headed. ► 2008. (82). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43).

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Membership Marketing

MAY 25, 2012

The comparison of practices and better renewal rates or more members provides strong directional information to help you select the tactics and strategies that might fit into your marketing plans for the upcoming year. How to Calculate Where your Membership is Headed. ► 2008. (82). Cost of Wrong Strategy. (8).

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Membership Marketing

MARCH 11, 2010

The only option now for fiscal health is to grow revenue. VanBuskirk goes on to say, “If youre going to make a successful shift back into growth mode, you have to retool the organization for driving revenue vs. saving money. Resources, talent and priorities must flow toward revenue drivers.”2. Tony Rossell.

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Membership Marketing

SEPTEMBER 13, 2011

As readers of this blog know, this marks the third year that we have surveyed membership organizations to better understand the strategies and tactics used to recruit members, engage new members, renew existing members, and reinstate former members. How to Calculate Where your Membership is Headed. ► 2008. (82).

Marketing 40

Marketing Price Report Survey 40

Membership Marketing

APRIL 4, 2012

A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). How to Calculate Where your Membership is Headed. ► 2008. (82). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43).

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Membership Marketing

MARCH 27, 2012

A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). How to Calculate Where your Membership is Headed. ► 2008. (82). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43).

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

MARCH 12, 2012

A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). How to Calculate Where your Membership is Headed. ► 2008. (82). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43).

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

DECEMBER 13, 2010

A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). How to Calculate Where your Membership is Headed. 3 Tips on How to Improve the Presentation of Your. How Long does the Average Member Stay with an Asso.

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Membership Marketing

JANUARY 26, 2012

A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). How to Calculate Where your Membership is Headed. ► 2008. (82). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43).

Marketing 40

Marketing Price Report Survey 40

Membership Marketing

NOVEMBER 11, 2011

Five Steps to Building a Membership Recruitment Strategy. I just responded to a question on how an organization should put together a membership recruitment strategy. Understanding the nuts and bolts of a recruitment strategy, with all of the components targeting a message, is always very good. ► 2008. (82).

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Marketing Recruiting Recruitment Price 40

Membership Marketing

OCTOBER 20, 2011

A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). How to Calculate Where your Membership is Headed. ► 2008. (82). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43).

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Membership Marketing

OCTOBER 7, 2011

A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). How to Calculate Where your Membership is Headed. ► 2008. (82). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43).

Marketing 40

Marketing Case Study Price Survey 40

Membership Marketing

JUNE 18, 2012

A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). How to Calculate Where your Membership is Headed. ► 2008. (82). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43).

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

JUNE 5, 2012

This is known as a market expansion strategy. Each of these strategies has its strengths and weaknesses. A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). How to Calculate Where your Membership is Headed.

Recruiting 40

Recruiting Recruitment Price Survey 40

Membership Marketing

JULY 26, 2011

A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). How to Calculate Where your Membership is Headed. ► 2008. (82). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43).

Marketing 40

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Membership Marketing

APRIL 12, 2012

A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). How to Calculate Where your Membership is Headed. ► 2008. (82). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43).

Social Media 40

Social Media Marketing Price Survey 40

Membership Marketing

JULY 5, 2011

A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). How to Calculate Where your Membership is Headed. ► 2008. (82). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43).

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