Optimist Consulting

DECEMBER 4, 2012

The newspapers free member’s only online community has grown to over 6,000 subscribers since it was launched in 2010. I have watched with interest as they have grown the network, continually increasing their offer and refining their communications. Connect via their social media channels. Interaction.

Social Media 100

Social Media Revenue Content Communications 100

Jamie Notter

MAY 16, 2012

He is ridiculously smart, and a fellow Que author–his book is called Social Media ROI. But I have to be careful not to fall into the trap of viewing the military from a solely “Hollywood” lens, where drill sergeants make recruits do stupid or humiliating things to toughen them up. Social Media.

Social Media 70

Social Media Leadership Innovation Recruiting 70

Association Adviser

JUNE 18, 2013

This month’s Corner Office spotlight shines on Christopher Williston VI, vice president of communications for the Independent Bankers Association of Texas (IBAT) , the nation’s largest community state banking institution. Its members include more than 2,000 banks and branches in 700 Texas communities.

Texas 60

Texas Austin Social Media Recruiting 60

MemberClicks

NOVEMBER 16, 2021

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). Include widgets to your social media pages. It also offered a 15.22% conversion rate in 2021. Promote any fundraising opportunities.

Newsletter 52

Newsletter Tips eBook Content 52

MemberClicks

NOVEMBER 16, 2021

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). Include widgets to your social media pages. It also offered a 15.22% conversion rate in 2021. Promote any fundraising opportunities.

Newsletter 52

Newsletter Tips eBook Content 52

Association Adviser

JANUARY 17, 2018

I think CEOs and boards benefit from open communication, so share what’s going on, keep them up to date and share what’s not working well – this brings them close to the work of the association in an authentic way and creates a relationship where they want to be your ally and source of support. We had 700 in 2010 and now we’re at 1,365.

Team 69

Team Resources Education Revenue 69

Membership Marketing

NOVEMBER 4, 2010

Thursday, November 4, 2010. In my last post, I noted the importance of building a mechanism to capture leads that come to your website through SEO, SEM, social media, third party links, or online ads. Therefore, the initial goal is to get an opt-in from the visitor for future communications. ▼ 2010. (46).

Social Media 40

Social Media System Price Survey 40

Association Adviser

JANUARY 17, 2018

I think CEOs and boards benefit from open communication, so share what’s going on, keep them up to date and share what’s not working well – this brings them close to the work of the association in an authentic way and creates a relationship where they want to be your ally and source of support. We had 700 in 2010 and now we’re at 1,365.

Team 61

Team Resources Education Revenue 61

Association Adviser

JANUARY 17, 2018

I think CEOs and boards benefit from open communication, so share what’s going on, keep them up to date and share what’s not working well – this brings them close to the work of the association in an authentic way and creates a relationship where they want to be your ally and source of support. We had 700 in 2010 and now we’re at 1,365.

Team 60

Team Resources Education Revenue 60

Association Adviser

MARCH 19, 2013

As we go live with this issue, the stock market is near its all-time high, housing prices are rebounding in most parts of the country and the jobless rate has significantly improved since we launched Association Adviser in March 2010. A look at how times have changed in just three years: Biggest changes since 2010. Here’s why.

New York City 60

New York City New York California Video 60

Membership Marketing

SEPTEMBER 13, 2010

Monday, September 13, 2010. More Marketing Channels Available for Membership Recruitment. ” Ideally, careful tracking of membership recruitment will help define what marketing channels are most effective for your organization. at Monday, September 13, 2010. Labels: Marketing Media , Membership Recruitment.

Marketing 40

Marketing Price Recruiting Recruitment 40

Membership Marketing

MARCH 9, 2012

ASAE Marketing, Membership & Communications Conference. There promises to be many great speakers and sessions at the upcoming ASAE Marketing, Membership and Communications Conference held May 23 and 24 in Washington, DC. Unleash the Power of Market Testing in your Membership Recruitment. Fundraising with Social Media.

Marketing 40

Marketing Price Analysis Survey 40

Membership Marketing

APRIL 9, 2010

Friday, April 9, 2010. The Push and Pull of Membership Recruitment. However, we live in a time of exciting change and the paradigm for membership recruitment is changing with it. • Social Media Ads. • Affinity Media. Is it time to put a little PULL into your membership recruitment efforts?

Marketing 40

Marketing Recruiting Recruitment Price 40

Association Subculture

FEBRUARY 24, 2010

Wednesday, February 24, 2010. The leaders who focus on “more” often judge staff and volunteer performance on new member recruitment numbers rather than current member retention. communications. (4). community. (3). skip to main | skip to sidebar. How the Mighty Fall - Associations at Risk - Part 2 of 5.

Recruiting 100

Recruiting Recruitment Leadership Revenue 100

Membership Marketing

MARCH 12, 2012

• Year over year new member recruitment. Unleash the Power of Market Testing in your Membership Recruitment. ASAE Marketing, Membership & Communications Confer. Fundraising with Social Media. ► 2010. (46). ► 2010. (46). 2010 Benchmarking Survey. (14). Network with Me.

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

NOVEMBER 11, 2011

Five Steps to Building a Membership Recruitment Strategy. I just responded to a question on how an organization should put together a membership recruitment strategy. So here are five basic elements that I think are important to consider in putting together a membership recruitment program. Labels: Membership Recruitment.

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

NOVEMBER 8, 2010

Monday, November 8, 2010. When you actually do a recruitment campaign, they join. If you can get your existing members to recruit new folks then you can just sit back and count the cash. Building community and member engagement is the key to successful membership marketing. at Monday, November 08, 2010.

Marketing 40

Marketing Recruiting Recruitment Survey 40

The Membership Blog

MAY 25, 2011

The newer methods tend to fall into the categories of social media, mobile marketing, website promotion, and direct email solicitation. It depends on your organization’s members – what do they do, how do they communicate. Still think that the “personal touch” in member recruiting is old-fashioned? Interesting, eh?

Recruiting 28

Recruiting Recruitment Email Marketing Discount 28

AMR Management Services

OCTOBER 2, 2012

Harvard Business Review (HBR) has embraced the digital trend and transformed itself from a stuffy, 90-year-old business journal to a content-rich, powerhouse hybrid publication with an engaged user community. Until 2010, the venerable business journal was Struggling With Decline. And subscriptions fell 4 percent from 2008 to 2010.

Case Study 64

Case Study Library Content Kentucky 64

Membership Marketing

NOVEMBER 14, 2011

13 Communicate! Communicate! Communicating regularly demonstrates your accountability, conveys your customer satisfaction emphasis, and that you’re dedicated to serving them. Finally, when in doubt, it’s better to over communicate then under.” Five Steps to Building a Membership Recruitment St.

Marketing 40

Marketing Price Survey Tips 40

Membership Marketing

MARCH 27, 2012

Unleash the Power of Market Testing in your Membership Recruitment. ASAE Marketing, Membership & Communications Confer. Fundraising with Social Media. ► 2010. (46). ► 2010. (46). 2010 Benchmarking Survey. (14). Membership Recruitment. (4). Social Media. (5).

Marketing 40

Marketing Price Survey Analysis 40

AMR Management Services

JULY 18, 2011

Other tactics include public relations, advertising, direct mail and social media. Create a community. An online presence is important for building community around your brand or service, but be true to your company values and make sure they are represented online. Building an online community is just the beginning.

Library 64

Library Kentucky Analysis Content 64

AMR Management Services

SEPTEMBER 27, 2012

Although I think we’re all tired of hearing the fear and dread about how social media will kill the association – I don’t think that’s true. Nor do many of us have any interest in learning why Twitter or other social media could be better at delivering “networking and knowledge sharing.”

Social Media 64

Social Media Library Kentucky Directory 64

Off Stage

MAY 17, 2010

17, 2010 - I'm returning your call, Patsy. ” The communication was from one of my favorite AEs, a manager of insight and good judgment, whose small association has always been a leading-edge kind of organization. An association that utilizes a significant portion of digital communication and tools to conduct its operations?

Virgin Islands 40

Virgin Islands Communications Leadership Tools 40

Membership Marketing

MAY 21, 2010

Friday, May 21, 2010. Our 2010 Membership Marketing Benchmarking Survey confirms the heightened concern around this issue. at Friday, May 21, 2010. Labels: 2010 Benchmarking Survey , Value of Membership. May 22, 2010 3:45 PM. May 24, 2010 10:19 AM. May 26, 2010 7:12 AM. Speaking Engagements.

Marketing 40

Marketing Survey Price Cost 40

Membership Marketing

AUGUST 10, 2010

Tuesday, August 10, 2010. Channels – In some social media that I monitor, I hear the question posed, “should I move my renewal efforts from mail to email?” What seemed to most positively impact renewals was adding additional communication channels. at Tuesday, August 10, 2010. Publications.

Marketing 40

Marketing Price Survey Analysis 40

AMR Management Services

FEBRUARY 28, 2012

I have recruited and added five new board members in the last year and a half. Make board member recruitment and performance a key component of a board members responsibilities. Im seeing some folks who are social media clueless being asked to make decisions about concepts they dont understand and/or dont have exposure to.

Library 64

Library Kentucky Analysis Committee 64

Membership Marketing

APRIL 22, 2011

The 2010 U.S. Digital Year in Review Report showed that “Web-based email is waning: Total usage of web-based email dropped 9% in 2010 with more precipitous declines occurring among younger age groups, particularly teenagers. It’s clear that communication is shifting not only to other platforms, but to other devices.

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

OCTOBER 10, 2011

Recruitment and retention efforts require more "touches" than ever, and certainly more than, say, ten years ago. There is no "silver bullet" - direct mail, email, social media, events, member get a member. The surge of technology has caused a social media explosion that is difficult to keep up with and challenging to imitate.

Marketing 40

Marketing Survey Social Media Price 40

Association Subculture

JANUARY 19, 2010

Tuesday, January 19, 2010. Ensuring decisions are clearly documented and communicated to all interested parties. communications. (4). community. (3). social media. (3). ▼ 2010. (24). skip to main | skip to sidebar. Authenticity in Association Governance - Building Empire. Theyre building empire!

Leadership 100

Leadership Course Committee United States 100

Membership Marketing

JANUARY 29, 2010

Friday, January 29, 2010. As an example, just in the area of membership recruitment, testing and then analyzing data can commonly improve performance as follows: • List tests – Can impact response by 500 percent. at Friday, January 29, 2010. January 29, 2010 4:01 PM. January 30, 2010 10:04 AM.

Marketing 40

Marketing Price Survey Recruiting 40

Association Subculture

AUGUST 26, 2011

We have not established a formal body of knowledge or developed the relationships we need to have in the K-12 and post-secondary community in order to raise awareness about our profession as a career. communications. (4). community. (3). social media. (3). ► 2010. (24). advocacy. (1). association. (25).

Association Management 100

Association Management United States Education Leadership 100

Association Law

JANUARY 25, 2010

Monday, January 25, 2010. It may have difficulty recruiting quality members. Rump Sessions - while discussing problems and ideas outside of a meeting is fine, unofficial group discussions outside of official meetings nearly always exclude at least some key stakeholders, and therefore undermine communication and trust.

CA 40

CA United States Proposal California 40

Association Subculture

SEPTEMBER 24, 2009

Why are we developing policy to combat employees downloading and utilizing new communication tools on the job - [yes on the job, of COURSE on the job - how else can they learn how to translate personal skill into direct business application] ? communications. (4). community. (3). social media. (3). ► 2010. (24).

Education 100

Education United States Leadership Association Management 100

Association Subculture

APRIL 12, 2011

That's good for getting current Board members to take ownership, and for recruiting new ones with the right mindset. communications. (4). community. (3). social media. (3). ► 2010. (24). April 26, 2011 9:22 AM. Shelly Alcorn, CAE. Thanks for the comment Eric. advocacy. (1). appreciative inquiry. (1).

Strategy 100

Strategy Innovation System Analysis 100

Off Stage

MAY 6, 2010

6, 2010 - My New Best Friend: Dialogue with an IT Guy. facilitate internal communications - intranet, internal newsletters, instant messaging, help desk tracking, call tracking, and/or create statistical market analysis for internal, member, and external uses. Social Media. RSS Blog Feed. Categories. Technology.

Cost 40

Cost Resources Industry Survey 40

Association Subculture

NOVEMBER 2, 2009

New employees are not office "ally" recruitment prospects. communications. (4). community. (3). social media. (3). ► 2010. (24). You wouldnt assume you could marry someone after just one date so dont assume your new hire will be with you for the next ten years after just one interview. advocacy. (1).

Team 100

Team Leadership Maine United States 100