Membership Marketing

MAY 25, 2012

Friday, May 25, 2012. Just Released: The 2012 Membership Marketing Benchmarking Report. It is my pleasure to announce the release of the 2012 Membership Marketing Benchmarking Report. I hope that you find the 2012 Report of help as you seek to maximize the membership results for your organization. at Friday, May 25, 2012.

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Membership Marketing

JULY 12, 2010

Practical Uses of Social Media for Association Marketing. Of course, the topic of social media came up for conversation. As I was thinking about it this week, I came across a post on the LeaderConnect blog that summed up many of my thoughts on the practical uses of social media really well. Tony Rossell.

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Membership Marketing

JANUARY 26, 2012

Thursday, January 26, 2012. Participation Grows for the 2012 Membership Marketing Benchmarking Report. We have closed the questionnaire for the 2012 Membership Marketing Benchmarking Report and I am happy to report that we had the highest level of participation ever. at Thursday, January 26, 2012. ▼ 2012. (18).

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Membership Marketing

APRIL 9, 2010

The Correlation of Social Media Usage and Membership Growth. Today I took a look at official usage of social media by associations cross tabulated with associations reporting either membership growth or decline. First of all, there has been an explosion of the use of social media in associations.

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Membership Marketing

OCTOBER 19, 2010

Why Share the Wealth through Membership Recruitment? This past weekend, I was in Chicago doing some membership presentations and spoke with members of one group who asked, “Why should I recruit members for the organization? Labels: Member Benefits , Membership Recruitment. ► 2012. (18). Speaking Engagements.

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Aaron Wolowiec

DECEMBER 13, 2012

4, I had the pleasure of presenting a breakout session on collaborative learning environments during the 2012 Higher Logic Super Forum. Social media feeds/conversations. Case studies. Social media. Discussion boards/online communities. Audio/video recordings. Participant discussions/chat transcripts.

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Membership Marketing

JANUARY 27, 2010

Unleash the Power of Market Testing in Your Membership Recruitment. And because of the larger quantities and costs involved, testing is a particular necessity and an ideal opportunity when it comes to membership recruitment. Testing in membership recruitment allows your organization to market more efficiently. ► 2012. (18).

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Membership Marketing

JUNE 18, 2012

Monday, June 18, 2012. Much of the data reported in the recently released 2012 Membership Marketing Benchmarking Report was very encouraging. Many organizations are seeing growth in membership and using great tools to recruit, engage, and retain members. at Monday, June 18, 2012. July 26, 2012 10:07 AM. Newer Post.

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Membership Marketing

JANUARY 4, 2011

Because as I continued to read , I found the book to be a very practical and constructive guide on how to go about starting and developing a social media strategy for an association. But what I particularly appreciate about Open Community is the clear call to purpose and focus for social media. Email This BlogThis!

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Spark Consulting

MARCH 6, 2014

Volunteer Match’s 2012 Millennial Impact Report. Any tips on recruiting for larger commitment volunteering, like authoring a magazine article? I urge you to review the National Fluid Power Association case study on pages 13-15 of the whitepaper. Can you see those characteristics in your association brand?

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AMR Management Services

OCTOBER 2, 2012

Tuesday, October 2, 2012. by Brian Reuwee -- Adapted from a presentation at 2012 ASAE Annual Conference. Although the redesigned magazine retained the long-form, researched case studies, current news items and shorter business articles were added. Moreover, the total social media audience is more than 1.1

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Membership Marketing

MARCH 12, 2012

Monday, March 12, 2012. • Year over year new member recruitment. at Monday, March 12, 2012. March 20, 2012 1:26 PM. March 20, 2012 1:32 PM. Unleash the Power of Market Testing in your Membership Recruitment. ▼ 2012. (18). Fundraising with Social Media. Speaking Engagements.

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Membership Marketing

APRIL 23, 2012

Monday, April 23, 2012. Findings from the 2012 Membership Marketing Benchmarking Report show a pretty consistent theme when it comes to membership renewals – renew members early and often. at Monday, April 23, 2012. Labels: 2012 Benchmarking Survey. Unleash the Power of Market Testing in your Membership Recruitment.

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Membership Marketing

JUNE 20, 2012

Wednesday, June 20, 2012. So Why Test in Membership Recruitment? After my last post, you might say to me, “So what’s wrong with not doing market testing in my membership recruitment program?” at Wednesday, June 20, 2012. Unleash the Power of Market Testing in your Membership Recruitment.

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Membership Marketing

OCTOBER 7, 2011

Recruitment, Retention, and Engagement Trends. Unleash the Power of Market Testing in your Membership Recruitment. ► 2012. (18). Case Study: A Thriving Membership Organization. Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7).

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Membership Marketing

MARCH 27, 2012

Tuesday, March 27, 2012. at Tuesday, March 27, 2012. March 29, 2012 11:51 AM. Unleash the Power of Market Testing in your Membership Recruitment. ▼ 2012. (18). Fundraising with Social Media. Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.".

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Membership Marketing

NOVEMBER 11, 2011

Five Steps to Building a Membership Recruitment Strategy. I just responded to a question on how an organization should put together a membership recruitment strategy. So here are five basic elements that I think are important to consider in putting together a membership recruitment program. Labels: Membership Recruitment.

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SCD Group

AUGUST 12, 2012

Sunday, August 12, 2012. Shared by Russell Sparkman , president of FusionSpark Media Inc. In fact, I’ve heard it said that content is the currency of Social Media. ” It’s your stories, it’s your learned insight, expertise and opinions, it’s your customer testimony and your case studies.

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Membership Marketing

OCTOBER 20, 2011

April 17, 2012 7:51 AM. Unleash the Power of Market Testing in your Membership Recruitment. ► 2012. (18). Case Study: A Thriving Membership Organization. Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Case Study. (9).

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Membership Marketing

MARCH 9, 2012

Friday, March 9, 2012. at Friday, March 09, 2012. March 9, 2012 4:27 PM. April 13, 2012 11:02 AM. Unleash the Power of Market Testing in your Membership Recruitment. ▼ 2012. (18). Fundraising with Social Media. Quick clicks: July 26, 2012. 2012 Benchmarking Survey. (7).

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Membership Marketing

JANUARY 19, 2012

Thursday, January 19, 2012. at Thursday, January 19, 2012. January 19, 2012 9:10 AM. Unleash the Power of Market Testing in your Membership Recruitment. ▼ 2012. (18). Participation Grows for the 2012 Membership Market. Quick clicks: July 26, 2012. 2012 Benchmarking Survey. (7).

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Membership Marketing

NOVEMBER 4, 2010

In my last post, I noted the importance of building a mechanism to capture leads that come to your website through SEO, SEM, social media, third party links, or online ads. Unleash the Power of Market Testing in your Membership Recruitment. ► 2012. (18). Using Social Media to Recruit Staff.

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Membership Marketing

NOVEMBER 1, 2010

Maximizing your Website as a Tool for Membership Recruitment. When an opt-in is captured, we have found that these leads are some of the highest responding lists for membership recruitment campaigns. Unleash the Power of Market Testing in your Membership Recruitment. ► 2012. (18). Speaking Engagements. Publications.

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Membership Marketing

OCTOBER 10, 2011

Recruitment and retention efforts require more "touches" than ever, and certainly more than, say, ten years ago. There is no "silver bullet" - direct mail, email, social media, events, member get a member. The surge of technology has caused a social media explosion that is difficult to keep up with and challenging to imitate.

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Membership Marketing

JANUARY 19, 2010

Just now, in response to some social media dialogue comparing associations to the plight on today’s newspapers, I shared the link with my perspective. Unleash the Power of Market Testing in your Membership Recruitment. ► 2012. (18). Quick clicks: July 26, 2012. 2012 Benchmarking Survey. (7).

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Membership Marketing

APRIL 10, 2012

Tuesday, April 10, 2012. In our soon to be published 2012 Membership Marketing Benchmarking Report , we asked associations to tell us first whether they offered a specific program or service and then the proportion of their members that participated in it. at Tuesday, April 10, 2012. April 10, 2012 10:31 AM. Publications.

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Membership Marketing

APRIL 9, 2010

The Push and Pull of Membership Recruitment. However, we live in a time of exciting change and the paradigm for membership recruitment is changing with it. Today, effective membership recruitment often includes a pull strategy as part of the marketing mix by taking advantage of online opportunities and social networking tools.

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Membership Marketing

DECEMBER 30, 2011

We look forward to more great insights from you in 2012. I hope you have a great 2012. Unleash the Power of Market Testing in your Membership Recruitment. ► 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Newer Post.

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Membership Marketing

SEPTEMBER 13, 2011

As readers of this blog know, this marks the third year that we have surveyed membership organizations to better understand the strategies and tactics used to recruit members, engage new members, renew existing members, and reinstate former members. Unleash the Power of Market Testing in your Membership Recruitment. ► 2012. (18).

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Associations Now

DECEMBER 14, 2015

All of which puts new scrutiny on Mayer, who came aboard as a purported turnaround artist in 2012. As a case study in goalpost-moving, mission creep, and overall mismanagement, take a look at “ Purple Reign ,” an article in the Baffler about Yahoo’s move into the news business.

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Membership Marketing

SEPTEMBER 13, 2010

More Marketing Channels Available for Membership Recruitment. ” Ideally, careful tracking of membership recruitment will help define what marketing channels are most effective for your organization. Labels: Marketing Media , Membership Recruitment. Unleash the Power of Market Testing in your Membership Recruitment.

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Membership Marketing

JULY 5, 2011

Growth in new member recruitment appears to be a big driver in membership growth. Unleash the Power of Market Testing in your Membership Recruitment. ► 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Case Study. (9).

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Membership Marketing

DECEMBER 12, 2011

January 7, 2012 4:31 AM. Unleash the Power of Market Testing in your Membership Recruitment. ► 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Case Study. (9). Membership Recruitment. (4). Newer Post.

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Membership Marketing

JULY 17, 2012

Tuesday, July 17, 2012. You also will have difficulty recruiting a new member if you cannot identify who top prospects are for membership. Recruitment -- when prospects choose to join you. Successful membership organizations put in place a very pro-active recruitment plan as part of the lifecycle. July 17, 2012 9:39 PM.

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Membership Marketing

JULY 22, 2010

Email Usage Up, but Effectiveness Rated Lower for Membership Recruitment. Interestingly, when asked to rate the effectiveness of using email to recruit new members, those who said that email was the “most” effective channel, dropped from 24 percent in 2009 to 10 percent in 2010. Speaking Engagements. Speaking Engagements.

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Membership Marketing

NOVEMBER 14, 2011

Unleash the Power of Market Testing in your Membership Recruitment. ► 2012. (18). Five Steps to Building a Membership Recruitment St. Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Case Study. (9). Social Media. (5).

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Membership Marketing

MARCH 7, 2011

I get a lot of questions about this, so I thought it might be of help to provide some sample language you can use to present this option on recruitment and renewal efforts. Unleash the Power of Market Testing in your Membership Recruitment. ► 2012. (18). Quick clicks: July 26, 2012. 2012 Benchmarking Survey. (7).

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