Membership Marketing

MAY 4, 2010

What Strategy Leads to Membership Growth? In our Membership Marketing Benchmarking Study this year, we asked participants to tell us their membership growth strategy. Labels: 2010 Benchmarking Survey , Growing Membership , Growth Strategy. ► 2012. (18). What Strategy Leads to Membership Growth?

Strategy 40

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Higher Logic

OCTOBER 10, 2016

In early 2012, Dynamic Communities was continuing its tradition of providing excellent programs, including webinars, chapter meetings and annual conferences, but the team recognized they were very limited in their ability to communicate with members and foster communication and engagement among them. “The Chapter Program Growth.

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AMR Management Services

OCTOBER 2, 2012

Tuesday, October 2, 2012. by Brian Reuwee -- Adapted from a presentation at 2012 ASAE Annual Conference. HBR’s print advertising revenues dropped 24 percent in 2009. Although the redesigned magazine retained the long-form, researched case studies, current news items and shorter business articles were added.

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Membership Marketing

JUNE 20, 2012

Wednesday, June 20, 2012. The total revenue for the control group came to $24,150 while the total revenue for the test group came to $39,999. So the test group produced both more revenue and more members. at Wednesday, June 20, 2012. ▼ 2012. (18). Quick clicks: July 26, 2012. Case Study. (9).

Marketing 40

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Membership Marketing

APRIL 12, 2012

Thursday, April 12, 2012. As we continue compiling the data for the 2012 Membership Marketing Benchmarking Report for our upcoming release, I thought that I would share some trends that we are seeing related to social media. . at Thursday, April 12, 2012. Labels: 2012 Benchmarking Survey , Social Media , Social Networking.

Social Media 40

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Membership Marketing

JUNE 18, 2012

Monday, June 18, 2012. Much of the data reported in the recently released 2012 Membership Marketing Benchmarking Report was very encouraging. at Monday, June 18, 2012. July 26, 2012 10:07 AM. ▼ 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.".

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Membership Marketing

OCTOBER 20, 2011

April 17, 2012 7:51 AM. ► 2012. (18). Case Study: A Thriving Membership Organization. Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Case Study. (9). Cost of Wrong Strategy. (8). growth strategies. (4).

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Membership Marketing

DECEMBER 30, 2011

We look forward to more great insights from you in 2012. I hope you have a great 2012. ► 2012. (18). How to Recognize a Good Strategy? Non Dues Revenue and Affinity Programs for Members. Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". Case Study. (9).

Tools 40

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Membership Marketing

JANUARY 18, 2012

Wednesday, January 18, 2012. Before you determine if a response rate is good or bad, you need to understand the costs and the revenue associated with your membership (what cooking temperature is required). If the revenue associated with the response is very high, then even the lowest responding list might be economically productive.

Marketing 40

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Membership Marketing

OCTOBER 7, 2011

► 2012. (18). Case Study: A Thriving Membership Organization. Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Case Study. (9). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43).

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Membership Marketing

MARCH 9, 2012

Friday, March 9, 2012. • Life Time Value (LTV) – Understanding the long-term revenue stream a members will produce. at Friday, March 09, 2012. March 9, 2012 4:27 PM. April 13, 2012 11:02 AM. ▼ 2012. (18). Quick clicks: July 26, 2012. 2012 Benchmarking Survey. (7). Newer Post.

Marketing 40

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Membership Marketing

APRIL 23, 2012

Monday, April 23, 2012. Findings from the 2012 Membership Marketing Benchmarking Report show a pretty consistent theme when it comes to membership renewals – renew members early and often. at Monday, April 23, 2012. Labels: 2012 Benchmarking Survey. ▼ 2012. (18). Quick clicks: July 26, 2012.

Marketing 40

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Membership Marketing

DECEMBER 12, 2011

January 7, 2012 4:31 AM. ► 2012. (18). How to Recognize a Good Strategy? Non Dues Revenue and Affinity Programs for Members. Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Case Study. (9). growth strategies. (4).

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Membership Marketing

JANUARY 19, 2012

Thursday, January 19, 2012. at Thursday, January 19, 2012. January 19, 2012 9:10 AM. ▼ 2012. (18). Participation Grows for the 2012 Membership Market. Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Case Study. (9).

Marketing 40

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Membership Marketing

MARCH 12, 2012

Monday, March 12, 2012. at Monday, March 12, 2012. March 20, 2012 1:26 PM. March 20, 2012 1:32 PM. ▼ 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Case Study. (9). Speaking Engagements.

Marketing 40

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Membership Marketing

MARCH 27, 2012

Tuesday, March 27, 2012. at Tuesday, March 27, 2012. March 29, 2012 11:51 AM. ▼ 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Case Study. (9). Cost of Wrong Strategy. (8). Speaking Engagements.

Marketing 40

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Membership Marketing

JANUARY 4, 2011

Because as I continued to read , I found the book to be a very practical and constructive guide on how to go about starting and developing a social media strategy for an association. Open Community also emphasizes building a value proposition around your social media strategy. ► 2012. (18). ” 2. Tony Rossell.

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Membership Marketing

MARCH 8, 2012

Thursday, March 8, 2012. at Thursday, March 08, 2012. March 15, 2012 7:04 AM. March 16, 2012 9:12 AM. ▼ 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Case Study. (9). Speaking Engagements.

Social Media 40

Social Media Marketing Price Survey 40

Membership Marketing

JUNE 5, 2012

Tuesday, June 5, 2012. This is known as a market expansion strategy. Each of these strategies has its strengths and weaknesses. at Tuesday, June 05, 2012. ▼ 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7).

Recruiting 40

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Membership Marketing

SEPTEMBER 13, 2011

As readers of this blog know, this marks the third year that we have surveyed membership organizations to better understand the strategies and tactics used to recruit members, engage new members, renew existing members, and reinstate former members. ► 2012. (18). Quick clicks: July 26, 2012. 2012 Benchmarking Survey. (7).

Marketing 40

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Membership Marketing

DECEMBER 13, 2010

► 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Case Study. (9). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Let"s Talk!

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Membership Marketing

JULY 26, 2011

► 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Case Study. (9). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Let"s Talk!

Marketing 40

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Membership Marketing

NOVEMBER 11, 2011

Five Steps to Building a Membership Recruitment Strategy. I just responded to a question on how an organization should put together a membership recruitment strategy. Understanding the nuts and bolts of a recruitment strategy, with all of the components targeting a message, is always very good. ► 2012. (18).

Marketing 40

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Membership Marketing

JULY 5, 2011

► 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Case Study. (9). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Let"s Talk!

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Membership Marketing

FEBRUARY 24, 2012

Friday, February 24, 2012. And this is particularly the case with membership renewals. at Friday, February 24, 2012. March 22, 2012 10:58 AM. March 22, 2012 11:21 AM. ▼ 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". Case Study. (9).

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Membership Marketing

JUNE 18, 2011

Its strategy is to package technology for use by businesses. Labels: Membership marketing strategy. ► 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Case Study. (9). Cost of Wrong Strategy. (8).

Marketing 40

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Membership Marketing

NOVEMBER 14, 2011

► 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Case Study. (9). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Let"s Talk!

Marketing 40

Marketing Price Survey Tips 40

Membership Marketing

MARCH 7, 2011

► 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Case Study. (9). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Let"s Talk!

Sample 40

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Membership Marketing

OCTOBER 4, 2010

Pricing is a part of marketing and needs a strategy just like promotion and packaging. She shares some great examples from pricing strategies used by a number of associations related to membership, conference, and publications. ► 2012. (18). Quick clicks: July 26, 2012. 2012 Benchmarking Survey. (7).

Price 40

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Membership Marketing

JULY 17, 2012

Tuesday, July 17, 2012. Politicians know that just sending one letter or one phone call is not a strategy that will maximize voter turnout. at Tuesday, July 17, 2012. Labels: Growth Strategy , Lifecycle , Membership Life Cycle , Membership Lifecycle. July 17, 2012 9:39 PM. ▼ 2012. (18). Case Study. (9).

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

FEBRUARY 16, 2011

► 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Case Study. (9). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Let"s Talk!

Survey 40

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Membership Marketing

MARCH 31, 2011

So ideally what an organization charges for dues should be part of an overall market strategy. One might interpret the "as needed" response as more of a budget need than as a strategy. ► 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". Case Study. (9).

Marketing 40

Marketing Survey Price Analysis 40

Membership Marketing

DECEMBER 9, 2010

► 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Case Study. (9). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Let"s Talk!

Analysis 40

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Membership Marketing

NOVEMBER 12, 2010

► 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Case Study. (9). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Let"s Talk!

Social Media 40

Social Media Recruiting Recruitment Marketing 40

Membership Marketing

MARCH 11, 2010

The only option now for fiscal health is to grow revenue. VanBuskirk goes on to say, “If youre going to make a successful shift back into growth mode, you have to retool the organization for driving revenue vs. saving money. Resources, talent and priorities must flow toward revenue drivers.”2. ► 2012. (18).

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Membership Marketing

OCTOBER 26, 2010

► 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Case Study. (9). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Let"s Talk!

Price 40

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Membership Marketing

JANUARY 19, 2010

► 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Case Study. (9). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Let"s Talk!

Marketing 40

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