AMR Management Services

JULY 25, 2011

How to Create a Content Marketing Strategy. Joe Pulizzi did an excellent job of breaking down the meaning of content marketing and how to maximize your organizations content during The Drake Forum. ” are two great questions to start your strategy. Content Marketing for Associations and Non-Profits.

Content 64

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AMR Management Services

FEBRUARY 7, 2012

Tuesday, February 7, 2012. Make 2012 "The Year of Better Content". At the start of the year, Forbes magazine predicted that 2012 would be "the year of content," declaring that content and social media marketing should a part of every brands marketing plan. Forbes should have called 2012 "the year of better content."

Content 64

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AMR Management Services

JULY 19, 2011

Communications Audits and Digital Media Presentations Live from AYP Conference. Steve will also be speaking as part of a panel on digital media strategy on Friday at 2 p.m. Building Community in the Digial Marketplace - What's a Y to Do? 1 comment: sidhi May 16, 2012 12:59 AM just linked this article on my facebook account.

Communications 64

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Membership Marketing

MARCH 9, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Friday, March 9, 2012. ASAE Marketing, Membership & Communications Conference. at Friday, March 09, 2012. Newer Post.

Marketing 40

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Association 141+

DECEMBER 20, 2011

2012 Resolutions. One of my favorite posts this week is from Shelly Alcorn on Association Subculture - Five Terms for 2012. Following Shellys lead, here are my 5 for 2012: 1. In 2012 I want half of what I (symbolically) hang to be reminders of where things did not turn out as planned. Association 141+.

Social Media 40

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Membership Marketing

MARCH 27, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Tuesday, March 27, 2012. Helpful Membership Marketing and Management Resources. at Tuesday, March 27, 2012. Publications.

Marketing 40

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Plexus Consulting

MAY 7, 2012

or international market expansion. Monday, May 7, 2012. 5 Nonprofit Trends to Watch in 2012. It’s early in 2012—spring is officially here and our spirits are uplifted. · More Honest Communication between Nonprofits and Their Donors: Oh yes, I do, I do believe it. ▼ 2012. (42).

Education 40

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YourMembership

MAY 15, 2012

May 15th, 2012 | Posted in Member Engagement + Retention. The following is a guest post from Lynda Baldwin at Communication Strategies Group, Inc., an award-winning communications firm based in Chicago, Illinois. Lynda Baldwin is a principal at Communication Strategies Group, Inc., Who’s heard of Moose?

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Membership Marketing

MARCH 12, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Monday, March 12, 2012. Updated Membership Marketing Tracking Dashboard. at Monday, March 12, 2012. March 20, 2012 1:26 PM.

Marketing 40

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Associations Now

MAY 17, 2013

85 % The percentage of Americans who have a mobile subscription of some kind, with the vast majority of those reaching data speeds of 3G or higher, according to the MMA Mobile Marketing Economic Impact Study. If mobile isn’t a big part of your strategy, you might be missing on a quickly rising movement. million in 2015.

Marketing 40

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SCD Group

AUGUST 29, 2012

Wednesday, August 29, 2012. Does print still work for association marketing & communications? As you know by now, I’m an advocate of many of the new digital communications tools. “We see a strong future for the catalog, with this being one of many ways that we communicate with our customer.”

Marketing 40

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SCD Group

MAY 24, 2012

Thursday, May 24, 2012. 5 Tips on Integrated Marketing: Marketing the Association in the Digital Era. Five AMC professionals shared 60 ideas/tips on marketing the association in the digital age at the recent ASAE Great Ideas Conference. The ideas were shared in 5 categories: Integrated Marketing. Newer Post.

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Membership Marketing

MARCH 8, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Thursday, March 8, 2012. at Thursday, March 08, 2012. And give your remarks on email marketing book. March 15, 2012 7:04 AM.

Social Media 40

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Velvet Chainsaw

AUGUST 19, 2013

These senior level executives have adopted a philosophy that work is no longer a place; it is a state of mind says the Forbes 2012 gyro report “ The @Work State Of Mind Report.”. 62% said they were focused on business operations and 60% said they focused on strategy within their organizations.

Conference 40

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SCD Group

SEPTEMBER 12, 2012

Wednesday, September 12, 2012. 10 Reasons Why Content Marketing Benefits Associations. Done strategically, content marketing attracts members to your association. In larger associations, our content is often produced in silos we label as publications, meetings & conferences, communications, marketing, etc.

Content 40

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Membership Marketing

SEPTEMBER 13, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. More Marketing Channels Available for Membership Recruitment. Labels: Marketing Media , Membership Recruitment. Publications.

Marketing 40

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YourMembership

JUNE 5, 2012

June 5th, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. Smith is the Director, Inbound Marketing at YourMembership.com. Tags: business social networking , communication , social media strategy , social networking sites. Partner Programs. Corporate Responsibility. The Art of the Volley.

Social Media 150

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SCD Group

AUGUST 5, 2012

Sunday, August 5, 2012. Integrated Marketing Tip shows value of adaptive sites. This is just one tip from Marketing Tips in Social Media Age: Sharing Solutions & Solving Problems that will be presented and discussed at the 2012 ASAE Annual Meeting in Dallas, TX. Strategy | Content | Discovery. ▼ 2012.

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SCD Group

AUGUST 1, 2012

Wednesday, August 1, 2012. Integrated Marketing Tip for Associations and Nonprofit Organizations: Combine Live & DIgital. This is just one tip from Marketing Tips in Social Media Age: Sharing Solutions & Solving Problems that will be presented and discussed at the 2012 ASAE Annual Meeting in Dallas, TX. ▼ 2012.

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Membership Marketing

NOVEMBER 14, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. 13 Communicate! Communicate! Finally, when in doubt, it’s better to over communicate then under.” My Background.

Marketing 40

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YourMembership

MAY 17, 2012

May 17th, 2012 | Posted in Social Media and Business Trends. Has communication been a longstanding issue and this is just how they decide to express their dissatisfaction? You won’t always be able to tell them what they want to hear but make sure you communicate your message in a professional and respectful way.

Social Media 150

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Membership Marketing

NOVEMBER 11, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Five Steps to Building a Membership Recruitment Strategy. Speaking Engagements. Speaking Engagements. Publications. Tony Rossell.

Marketing 40

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SCD Group

JULY 23, 2012

Monday, July 23, 2012. Association Strategy: Hire Slower, Fire Faster. Be very clear on communicating the consequences of failing to meet established goals. Prior to opening his own consulting practice he was an executive with Aon Consulting and Spherion and held HR management positions with Union Pacific and SBC Communications.

Strategy 40

Strategy Detroit Michigan Content 40

Beth Kanter

DECEMBER 4, 2012

I couldn’t help but wonder what might happen if there was a coordinated series of giving days in local communities that all took place under the back drop of Giving Tuesday’s ability to harness national attention or even world wide attention. The combination of bottom up and top down strategies could be powerful.

Minnesota 28

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SCD Group

AUGUST 13, 2012

Monday, August 13, 2012. 30 Marketing Tips for Associations: Highly Rated Ideas from ASAE12. At the ASAE annual meeting Sunday (8/12/12), five panelists from five accredited association management companies shared 30 Marketing Tips in the Social Media Age. Causeaholic. AMR Management Services. Stronger by Association.

Tips 40

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Associations Now

MARCH 8, 2017

He cancelled his Costco membership in 2012 when the company increased baseline membership from $50 to $55 per year. “I In a blog post , Tony Rossell, senior vice president of Marketing General Incorporated, says there’s evidence that membership retention can hold even through a somewhat significant dues increase.

United States 83

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AMR Management Services

JULY 6, 2011

Implementing a Successful Cause Marketing Campaign. Drake & Company recently donated 100 hours of staff time to build a cause marketing program for the Chesterfield Arts “Make Your Mark” levee mural project, held June 4. Enter Cause Marketing. ► 2012. (30). CONTRIBUTORS. AMR MANAGEMENT SERVICES.

Marketing 64

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Association Adviser

NOVEMBER 14, 2016

When you have a four-person staff managing the production of a handful of association publications, content marketing for offline and online platforms and event marketing for two 35,000-attendee annual trade shows plus several smaller events, it’s SMART to have a goal-oriented plan of attack.

Social Media 60

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Association Adviser

JANUARY 21, 2014

This three-part series will help you use data to improve your marketing strategies and, ultimately, your bottom line. All marketing efforts are measurable and data is not only one of associations’ most valued tools, but a must-have marketing tool. That’s more than double the number we counted in 2012.

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Membership Marketing

MAY 21, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Value seems to be the top issue on many membership marketers’ agendas. Speaking Engagements. . May 26, 2010 8:51 PM. Tony Rossell.

Marketing 40

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Association Adviser

MARCH 19, 2013

It’s interesting to see how your peers’ concerns have shifted from strategy (2010) to communication and innovation (2011) to tools and technology (2012). How clarified is your organization’s social media strategy? Almost half believed they had their social media strategies locked down. What is the No.

Social Media 60

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Membership Marketing

APRIL 22, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. It’s clear that communication is shifting not only to other platforms, but to other devices. Speaking Engagements. The 2010 U.S.

Marketing 40

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Association Subculture

APRIL 2, 2012

Monday, April 2, 2012. Be a Catalyst for Change - Play April 3 - 5, 2012! Shelly’s favorite words are change, vision, strategy, tactics, learning, teaching and Lord of the Rings. communications. (4). community. (3). marketing. (2). strategy. (5). 1). ▼ 2012. (23). advocacy. (1).

United States 100

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YourMembership

MAY 22, 2012

May 22nd, 2012 | Posted in Membership Management , Social Media and Business Trends. We’ve written many times about reevaluating goals and strategies but maybe a talk of evolution is in order as well. Smith is the Director, Inbound Marketing at YourMembership.com. Corporate Responsibility. YourMembership.com Blog.

Organization 150

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Membership Marketing

APRIL 9, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Marketers sometimes categorize products as either "push" or "pull." So how can this pull strategy be deployed? Publications.

Marketing 40

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Membership Marketing

OCTOBER 10, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. The 25 Most Important Lessons in Membership Marketing. Here are the insights that your fellow membership marketing professionals shared.

Marketing 40

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Association Adviser

APRIL 16, 2013

How is your organization leveraging the under-30 crowd’s belief in peer-to-peer sharing and strong community? Making Your Online Marketing Work: Sharpen Your Focus on This One Thing. If you had to focus on one thing to make your marketing more successful, what would it be? Barry Feldman. Copyblogger. TJ Raphael.

Georgia 60

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