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Results-driven Event Marketing for the Discerning Attendee

Association Adviser

Report, commissioned by the Convention Industry Council (now the Events Industry Council) and researched by PwC, participant volume at meetings and events increased by 10 percent between the years of 2009 and 2012. Likewise, during the 2012 calendar year, 1.83 That’s a lot of meetings – and a lot of revenue potential.

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Results-driven Event Marketing for the Discerning Attendee

Association Adviser

Report, commissioned by the Convention Industry Council (now the Events Industry Council) and researched by PwC, participant volume at meetings and events increased by 10 percent between the years of 2009 and 2012. Likewise, during the 2012 calendar year, 1.83 That’s a lot of meetings – and a lot of revenue potential.

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Thanks For Playing: Be a Super Genuis

Thanks For Playing

19 July 2012. I just finished Andy Sernovitzs Word of Mouth Marketing: How Smart Companies Get People Talking. If youre familiar with Sernovitz, either from Damn, I Wish Id Thought of That or his WOM newsletter, the book is not going to be revolutionary. Marketing is what you DO. ▼ 2012. Be a Super Genuis.

Review 150
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SCD Group: 10 Reasons Why Content Marketing Benefits.

SCD Group

Wednesday, September 12, 2012. 10 Reasons Why Content Marketing Benefits Associations. Done strategically, content marketing attracts members to your association. most associations don’t use the term “content” but rather call it publications, websites, conferences, webinars, newsletters, etc. at 4:25 PM.

Content 40
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Best of the Web: May 2013

Association Adviser

Why Email Newsletters Won’t Die. In this excerpt from her book, Ultimate Guide to Pinterest for Business, marketing and branding expert Karen Leland provides a Pinterest roadmap that will help you drive website traffic, boost your brand and build business. How To Use Big Data For Marketing Without Being Creepy [link].

Georgia 60
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Best of the Web: February 2014

Association Adviser

ASAE 2012 Marketing Membership & Communications Conference. Does your association have a magazine, newsletter, directory or website in need of revival? Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Meet with Group Publisher Tracy Tompkins. June 4-5, 2013.

Georgia 60
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Best of the Web: July 2013

Association Adviser

Which Tactics Work Best for Email Marketing? Email is still a marketer’s workhorse because it’s relatively cheap and usually the most effective form of marketing at our disposal. National Association of Trial Lawyers (NATLE) 2012 Annual Meeting. 5 ideas in this article. 2 and 3; guess what No.