MultiBriefs

JUNE 29, 2023

{summary} Marketing for associations isn't an exact science, but there are some best practices you should follow. Unfortunately, marketing myths spread like wildfire, making it a little more difficult to put together a winning association marketing strategy. Since 2012, the video has attracted fewer than 900 views.

Marketing 52

Marketing Social Media Directory Video 52

Membersuite

AUGUST 23, 2023

Born between 1997 and 2012, they’re the largest generation in the U.S. 1: Offer a solid, relevant membership value proposition Marketing goes nowhere if you’re not offering what Gen Z wants and needs at a price they can afford. Segment your lists and tailor marketing emails and retargeting ads.

Strategy 78

Strategy Marketing Video Social Media 78

YourMembership

FEBRUARY 14, 2012

Advice for Implementing Social Media from Star Wars. February 14th, 2012 | Posted in Social Media and Business Trends. The work we are doing in social is largely new and there is no equation behind it that will work 100% of the time for every person. Social Media and Business Trends.

Social Media 150

Social Media Software Price Membership Management 150

YourMembership

JANUARY 31, 2012

Content Marketing is… January 31st, 2012 | Posted in Social Media and Business Trends. Chapman and Maggie Fox for today’s webinar: How Content Marketing is Changing Everything.). Smith is the Director, Inbound Marketing at YourMembership.com. – Friday Fix says: March 2, 2012 at 9:39 am. [.]

Content 150

Content Marketing Social Media Price 150

Velvet Chainsaw

JULY 27, 2012

Marketers still place a high value on social media. 83% of marketers surveyed by Social Media Examiner indicate that social media is important to their business. 73% of event organizers surveyed by Amiando indicate that social media is important to their conferences, events and meetings.

Social Media 40

Social Media Survey Tools Report 40

Reid All About it

OCTOBER 12, 2012

Content marketing sounds so smart in theory, but how the heck do you get it done when everyone on staff is already stretched thin. Over at Marketing Sherpa, Courtney Eckerle is ready with more advice, seven steps, in fact, for creating and optimizing content in any size organization. I am such a sucker for serendipity. Happy Friday!

Social Media 150

Social Media Content Class Team 150

Reid All About it

DECEMBER 14, 2012

That’s why social media is an organization-wide responsibility, not just marketing’s job. Siv Rauv provides a very helpful (and illustrated) post at Business 2 Community on how to use social media as a customer service tool. Tagged: Facebook , Professional Development , Twitter , Web and Social Media.

Social Media 150

Social Media Maryland Tools Content 150

Reid All About it

NOVEMBER 16, 2012

In one corner, a company that made a mess of customer service and then made it worse with social media. Calling all publishers, editors, and content creators: If you’re creating content for a business, you are marketing. He goes on: “And it’s the best damn marketing tool by an order of magnitude that I’ve ever had.”

LMS 150

LMS Social Media Content Learning Management System 150

Membership Marketing

APRIL 12, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Thursday, April 12, 2012. News on Social Media and Membership Marketing. at Thursday, April 12, 2012.

Social Media 40

Social Media Marketing Price Survey 40

Jamie Notter

OCTOBER 18, 2011

Social Media is the Wave. The sand castle is your organization, and that first wave is social media. Social media rolled in and really knocked your marketing for a loop, didn’t it? Social media is giving us a bit of an advance warning that things are changing. Social Media.

Social Media 70

Social Media Innovation Leadership Marketing 70

Reid All About it

DECEMBER 7, 2012

She discusses the many ways that content marketing transforms a company and its culture. . Tagged: Content Marketing , Productivity , Web and Social Media. Here’s a post by Krista Kortrla about crazy companies. These crazy companies actually involve every single person in their business to create content.”

Massachusetts 150

Massachusetts Social Media Content Analysis 150

Membership Marketing

MARCH 8, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Thursday, March 8, 2012. Fundraising with Social Media. at Thursday, March 08, 2012. Labels: Social Media.

Social Media 40

Social Media Marketing Price Survey 40

YourMembership

SEPTEMBER 10, 2012

A Content Marketing Primer for Associations. September 10th, 2012 | Posted in Member Engagement + Retention. I just returned from an amazing conference - Content Marketing World. Every answer we provide, every moment we spend trying to make them feel wanted, we are marketing ourselves and our organization to them.

Content 150

Content Marketing Software Social Media 150

Reid All About it

AUGUST 24, 2012

Use Your Brain: Why Marketers Must Understand Neuroscience by Mary Beth McEuen and Emily Falk. Marketing never gets boring because it focuses on what makes us tick. Tagged: Facebook , Management , Marketing , Social Networking , Web and Social Media. Not bad for an old guy.

Colorado 150

Colorado Social Media Marketing Team 150

Optimist Consulting

JANUARY 31, 2013

‘Big data’ is set to become the big thing for marketeers. Think supermarket loyalty cards; as the marketing around us becomes more sophisticated, members will start to expect this level of service from their membership body. Marketing professionals have increasingly become focused on conversion rates on website pages.

Social Media 100

Social Media Content Marketing Communications 100

Leading Learning

DECEMBER 3, 2023

As The Economist ’s interest in the topic suggests, much of the concern over lifelong learning ties back to the employment market and to business productivity and growth. As a result, there is a thriving and growing global market for lifelong learning. How Big Is the Adult Lifelong Learning Market?

Marketing 52

Marketing Mooc Course Education 52

Nimble AMS

DECEMBER 11, 2022

To help you build your understanding of Generation Z, here are five vital facts about your members born between 1997 and 2012 : Gen Z has clear social media preferences. Sure, you’ve heard of TikTok, but does your association use the massively popular social media platform? What about YouTube or Instagram?

Recruiting 136

Recruiting Recruitment Social Media Member Experience 136

Membership Marketing

JULY 26, 2018

2018 marks the tenth anniversary of the Membership Marketing Benchmarking Report. However, this has not represented a changeless marketing environment. Here are some of the major changes associations have put in place in their membership marketing efforts.

Marketing 76

Marketing Analysis Recruiting Recruitment 76

Associations Now

AUGUST 26, 2015

One CEO who draws the line, and more, in today’s Social Media Roundup: It’s a Grammar Problem. — Thad Lurie, CAE, CIP (@ThadLurie) November 2, 2012. So, even in this hyper-competitive market, I will pass on a great programmer who cannot write.” But would bad grammar prevent you from hiring someone?

Social Media 40

Social Media Review Revenue Marketing 40

Membership Marketing

APRIL 4, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Wednesday, April 4, 2012. Fast Facts from the 2012 Membership Marketing Benchmarking Report. at Wednesday, April 04, 2012.

Report 40

Report Marketing Price Survey 40

Reid All About it

SEPTEMBER 7, 2012

My favorite tweet this week came via Dave Phillips – whom I’m featuring in my next Avectra post about association CEOs who excel at social media: RT @ ValaAfsha r : Don’t do social, be S.O.C.I.A.L. My favorite hashtag of the week was from the Content Marketing World conference held in Columbus, OH: #cmworld.

North Carolina 150

North Carolina Raleigh Columbus Class 150

Association Adviser

FEBRUARY 27, 2018

You might not expect an association that focuses on underwater operations to be groundbreaking when it comes to their social media and content marketing, but that’s part of what makes ADCI so interesting. Over the years, ADCI’s media brand evolved from a print-only publication to a full suite of print and digital media products.

Content 61

Content Marketing Social Media Maine 61

Association Adviser

DECEMBER 15, 2017

Report, commissioned by the Convention Industry Council (now the Events Industry Council) and researched by PwC, participant volume at meetings and events increased by 10 percent between the years of 2009 and 2012. Likewise, during the 2012 calendar year, 1.83 million meetings were held in the U.S. How will the content be communicated?

Marketing 61

Marketing Social Media Revenue Communications 61

Association Subculture

FEBRUARY 15, 2012

Wednesday, February 15, 2012. An Association Take on TrendHunters 2012 List. marketing. (2). social media. (3). ▼ 2012. (23). An Association Take on TrendHunters 2012 List. skip to main | skip to sidebar. We can always pull something relevant into our associations from the world around us.

United States 100

United States Innovation Conference Leadership 100

Membership Marketing

JULY 12, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Practical Uses of Social Media for Association Marketing. Of course, the topic of social media came up for conversation.

Social Media 40

Social Media Marketing Price Survey 40

Membership Marketing

MAY 25, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Friday, May 25, 2012. Just Released: The 2012 Membership Marketing Benchmarking Report. at Friday, May 25, 2012.

Marketing 40

Marketing Report Price Survey 40

Association Adviser

DECEMBER 15, 2017

Report, commissioned by the Convention Industry Council (now the Events Industry Council) and researched by PwC, participant volume at meetings and events increased by 10 percent between the years of 2009 and 2012. Likewise, during the 2012 calendar year, 1.83 million meetings were held in the U.S. How will the content be communicated?

Marketing 60

Marketing Social Media Revenue Communications 60

Membership Marketing

NOVEMBER 12, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Using Social Media to Recruit Staff. Labels: Social Media. Membership Marketing Benchmarking Report.

Social Media 40

Social Media Recruiting Recruitment Marketing 40

Membership Marketing

JANUARY 26, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Thursday, January 26, 2012. Participation Grows for the 2012 Membership Marketing Benchmarking Report. Speaking Engagements.

Marketing 40

Marketing Price Report Survey 40

Association Subculture

DECEMBER 19, 2011

Five Terms for 2012. So, I will spend my time between now and New Years figuring out my "5 Terms for 2012." Let me know what your five words are and I will share what I came up with in my first post in 2012. marketing. (2). social media. (3). ► 2012. (23). Five Terms for 2012. politics.

United States 100

United States Content Leadership Project 100

YourMembership

JULY 20, 2012

Your Goal for Social Media – Friday Fix. July 20th, 2012 | Posted in Social Media and Business Trends. There’s quite a firestorm brewing on the social webs. nextgen Journal featured an article written by Cathryn Sloane in which she argues “Why Every Social Media Manager Should be Under 25.”

Social Media 150

Social Media Software Price Membership Management 150

Associations Now

APRIL 24, 2013

According to a new study, they spend more time browsing social media sites than they do visiting entertainment sites, shopping, consuming news, or looking at email. this translated to an average of 16 minutes per hour spent on social media—a small decrease from 18 minutes in 2011. How do you spend your time online?

Social Media 40

Social Media United States Email Marketing Marketing 40

Mizz Information

SEPTEMBER 29, 2014

Last Friday I had one of those chances, moderating a panel about association social media at an Association Trends Live breakfast. I gave a quick presentation about the top 5 trends impacting association social media in 2014. Instagram passed Twitter for daily active mobile users in 2012—an 8.5

Social Media 40

Social Media Content Marketing Report 40

Association Adviser

JANUARY 18, 2013

Technically speaking, 2012 was the year of instant gratification. Top 10 Association Adviser Instapolls of 2012. Source: Association Adviser and Naylor, LLC 2012-2013 | N=3,250 (as of Jan. percent who said for social media and 14.9 But, there’s no clear market leader according our third most popular reader poll.

Directory 60

Directory Membership Management Video Communications 60

Association Adviser

DECEMBER 17, 2013

The same can be said for creating and implementing an integrated, cross-channel marketing plan. While promoting your association’s products or services through one channel can create awareness and drives conversions, marketing your brand and products through multiple channels increases awareness and conversions exponentially.

Marketing 60

Marketing Video Email Marketing Social Media 60

Association Subculture

JANUARY 2, 2012

Monday, January 2, 2012. Times Like These - My 5 Terms for 2012. Even though today is still technically a holiday, I feel like 2012 is officially underway and now its time to reveal the 5 Terms for 2012 that will be front and center at Alcorn Associates Management Consulting this year. January 3, 2012 7:06 AM.

United States 100

United States Education Leadership Project 100

Associations Now

MARCH 20, 2014

It seems like there’s an endless supply of new skills to pick up—from design to coding to the latest in marketing best practices. A startup approach to learn from in today’s Social Media Roundup: Education Through Subscription. — Associations Now (@AssociationsNow) October 1, 2012. ht @ mikekarnj ).

Social Media 40

Social Media Education Class Content 40