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How a Sharpened Focus on Mission Upped Revenue, Membership

Associations Now

The American Association of Cardiovascular and Pulmonary Rehabilitation finds that a focus on purpose yielded new memberships and increased revenue. This organization in particular is incredibly collegial,” Cohen said. People are … focused on the mission, rather than what being a leader in the organization does for them personally.”.

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Age Doesn't Matter. Goal Does. - Friday Fix

YourMembership

July 20th, 2012 | Posted in Social Media and Business Trends. For associations and chambers who have been looking for ways to entice Gen Ys into joining their membership organization, maybe employing a Social Media Manager under 25 is appealing. Becoming more social is something your entire organization can take part in.

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As Coffee Loses Its Punch, Tea Association Steeps In Industry Growth

Associations Now

It’s striking to see millennials and American audiences gain a love for tea because it’s always been found that older people covet this mild beverage, while younger ones opt for coffee. Millennials are changing the status quo, making them equal. locations in 2012. ” A Cultural Shift.

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SCD Group: Ready or not, here comes Gen Y: Is your association.

SCD Group

Wednesday, May 23, 2012. I love working with and nurturing Millennials. And, I love presenting and facilitating discussions about Millennials and other generations in the work force. If you want a graphic illustration of a Millennial, please read Disassociation: Associations and the Reality of Irrelevance. ▼ 2012.

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10 Ways to Communicate Better with Instagram

Association Adviser

On Thanksgiving Day 2012, more than 200 Thanksgiving-tagged photos were uploaded every second. Associations are adopting Instagram to engage and educate members, show highlights from successful events and advocacy work and to generate non-dues revenue. What are some creative ways you’ve seen organizations use Instagram?

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Apples and Oranges: Why Counting Members Isn’t Always Useful

Associations Now

Grefe and Lott, meanwhile, detailed the strategic pressures their organizations each faced that drove them to adopt new membership structures, both featuring a broad range of tiers of benefits and corresponding dues at which members can join. AAM] “ Membership Memo: Final Countdown ,” December 1, 2012. What might that be?

Price 40
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Membership Wakeup Call for Associations

Association Adviser

If you look back at our most popular reader polls of the past three years it’s interesting to see how your peers’ concerns have shifted from strategy (2010) to communication and innovation (2011) to tools and technology (2012). Relevance is what drives both dues and non-dues revenue.” Charles Popper, Naylor. Conclusion.