SCD Group

JUNE 17, 2013

Yet the 2013 B2B Content Marketing Benchmark Report found that only 36% of businesses believe their content marketing is effective. Keep your eyes on the prize at all times Marketers Shouldn''t Dominate Charities: Brands Needn''t Convey Their Social Values in Every Ad. That''s what all the buzz has been about, right?

Marketing 40

Marketing millennials Content America 40

Associations Now

AUGUST 5, 2013

80 Percentage of young donors who said they preferred nonprofits with mobile device-friendly websites, according to the 2013 Millennial Impact Report. Millennials especially liked mobile websites that offered links to news and related information. Also, your organization’s digital presence makes a difference.

millennials 40

millennials Indianapolis Social Media Survey 40

Associations Now

SEPTEMBER 6, 2013

Today’s members are keen to create their own experiences, backed by the infinite scope of their internet-sourced information. — Michael Findling (@mfindling) September 6, 2013. What If Your ED Was a Millennial? — Eva Sirman (@esirman) September 5, 2013. Is Customer Experience Manageable? Imagine if.

Social Media 40

Social Media millennials United States America 40

Association Adviser

JUNE 27, 2018

Since becoming Director, Membership for the American Speech-Language-Hearing Association (ASHA) in 2013, Mike Skiados, CAE has enjoyed a 98 percent member retention rate. That’s not just a Millennial thing; that’s a societal thing. To accomplish that, we’re trying to create an informed, engaged membership. MS: Everywhere!

Certificate 61

Certificate Class millennials Resources 61

Associations Now

JUNE 25, 2014

Despite the more than $5 billion dollars spent on marketing campaigns in social media spaces in 2013, new research from Gallup found that consumers’ purchasing decisions are more influenced by friends and TV commercials. Instead of selling, Gallup says, brands should use social to build community. Gallup suggested that U.S.

Social Media 40

Social Media millennials Review Report 40

Associations Now

DECEMBER 11, 2014

Tree Trends The data from the National Christmas Tree Association’s annual consumer survey provides an interesting glimpse at how people shop for Christmas trees: • In 2013, consumers purchased 33.02 One of the biggest opportunities we have is with the next big generation—the millennials. million real trees, spending $1.16

Industry 40

Industry millennials Survey Recruiting 40

Association Adviser

DECEMBER 17, 2013

What surprised us most in 2013? ” Naylor Marketing Manager Dana Plotke said she’s surprised by the number of associations that are still grappling with the print versus digital question. Kelly Donovan , Naylor’s team leader for online marketing, agreed. She’d like to see associations offering more membership options.

Social Media 60

Social Media Sample New York City Revenue 60

Association Adviser

AUGUST 27, 2013

Cain, a former corporate lawyer and negotiations consultant who delivered the opening keynote presentation at the ASAE 2013 Annual Meeting & Expo in Atlanta, said that American business and American culture—even parents of young American children—tend to value extroverted personalities more than introverted personalities.

North Carolina 60

North Carolina Innovation Technology millennials 60

SCD Group

JANUARY 6, 2013

During 2012, I listened to the issues facing associations at local and national association and marketing meetings: “Should we move all our publications online and if we do, what does that do for our (older) members who don’t have access to internet media?”. If we live-stream conference sessions, won’t fewer members attend out conferences?”.

System 40

System Social Media Content Cost 40

YourMembership

FEBRUARY 8, 2013

3) Millennials on the Job: All They Really Want Is a Little Appreciation by Christina Pope. Do Millennials care about “length of service” recognition? A study conducted by the Center for Creative Leadership in San Diego found Millennial employees have about the same level of organizational commitment as other generations.

San Diego 150

San Diego Los Angeles Sacramento millennials 150

Association Adviser

MARCH 17, 2014

The economy, financial markets and labor market are greatly improved (see chart below). But many of the legacy challenges remain: information overload, communication clutter, attracting and retaining younger members, maintaining their position as their industry’s No. Stock Market #. Best Picture*. TiK ToK(Ke$ha).

Texas 60

Texas Video millennials Revenue 60

Association Adviser

MAY 14, 2013

You don’t have to be the first to market or the earliest adopter of new technology. Search engine marketing represents a huge opportunity for associations that can help their small business members understand the power of SEM. “You don’t have to be the first to market or the earliest adopter. ” The fax is back.

Technology 60

Technology Video Social Media Georgia 60

SCD Group

OCTOBER 7, 2014

By Maddie Grant via Social Fish There is a spectrum of factors that contribute towards making your content marketing strategy a success instead of a complete flop. From content generation to content publishing – each step is crucial and has to be handled cleverly to create the best possible content marketing strategy for your organization.

millennials 40

millennials Content Leadership Social Media 40