Membersuite

AUGUST 23, 2023

1: Offer a solid, relevant membership value proposition Marketing goes nowhere if you’re not offering what Gen Z wants and needs at a price they can afford. Market research will tell you what benefits they value—and they may differ from the benefits other generations value. They can scroll through and digest content in seconds.

Strategy 78

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MultiBriefs

MAY 9, 2024

Discover where your marketing matters With the digital transition all but complete, the days of traditional print for newsletters and marketing material are coming to a close. A simple breakdown of market segments can be done through highlighting generational differences and how reaching members in each one can be accomplished.

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Reid All About it

MARCH 8, 2024

Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Event marketing. Your marketing plan has to work extra hard to convince your audience to make the trip. Humans… so persuadable! Mentoring programs. More info/register.

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Association Briefings

MAY 6, 2021

Although both are defined as digital-first generations, there’s still very distinct ways to digitally market to millennials and Gen Z - particularly as it relates to email. For successful organizations, a good portion of marketing budgets are being spent on recruiting, retaining and engaging with these younger professionals.

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Blue Sky eLearn

NOVEMBER 26, 2018

Millennial Characteristics. Unlike previous generations, millennials do not care as much about status. Rather, millennials care more about recognition. Status takes time and effort while recognition can be instant – and we all know millennials love instant gratification. What does this mean?

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Blue Sky eLearn

NOVEMBER 26, 2018

Millennial Characteristics. Unlike previous generations, millennials do not care as much about status. Rather, millennials care more about recognition. Status takes time and effort while recognition can be instant – and we all know millennials love instant gratification. What does this mean?

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millennials Tips Social Media Strategy 169

Jamie Notter

JUNE 1, 2015

Since publishing When Millennials Take Over , we've been consistently approached by people wanting us to answer a central question: how do we attract Millennials? How do we retain our Millennial employees? So if you want to attract Millennials, you need more than good messaging. They will see beyond your messaging.

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Associations Now

MARCH 20, 2017

Through a social media-based video contest targeted at millennials, the Institute of Management Accountants (IMA) introduced thousands of individuals to the organization and its credential—and picked up some tips for engaging students and young professionals. When the submission deadline passed, IMA had received 33 submissions.

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Jamie Notter

FEBRUARY 24, 2015

Everybody wants to figure out the Millennials. Since the Millennials are the largest generation ever, they are ultimately going to spend more than any other generation has. But it''s coming, and more and more companies are now lining up to figure out the millennials so they can market and sell to them better. Don''t suck.

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Jamie Notter

OCTOBER 8, 2015

I spoke this week at the Direct Marketing Association's annual meeting --twice actually: I did a "book club" session on When Millennials Take Over , and then I had a concurrent session on "What the Experienced Marketer Can Learn from Millennials." The second factor shaping the Millennial generation is abundance.

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Association Adviser

MARCH 10, 2014

Two millennials weigh in on the latest research findings. As two members of the millennial generation, we pay special attention to articles that claim to state the best ways to market to us. Sometimes we agree that marketers know us well; other times, we slightly disagree and wish we could give the author(s) a hint.

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Higher Logic

JANUARY 31, 2019

Tech is still booming with a competitive edge, people are living longer, and younger emerging generations like Millennials and Gen Z’ers will continue to shake up the workplace (and your member base). The Wall Street Journal reports : “The flip side of being digital natives is that Gen Z is even more adept with technology than millennials.”.

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Reid All About it

MARCH 1, 2024

When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. Marketing in the AI Era: Tools and Techniques for Strategic Advantage Discover a range of easy-to-use AI tools tailored for marketing, membership, and communication roles.

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Membership Marketing

AUGUST 14, 2020

Each year the goal of the Membership Marketing Benchmarking Report is to help associations better understand what is working in membership recruitment, engagement, and retention. The emerging marketing channel is paid digital advertising. Value – Providing members with value remains the foundation of a successful membership program.

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Report Marketing Recruiting Recruitment 95

Blue Sky eLearn

NOVEMBER 7, 2018

For years we’ve been talking about Millennials. How to market to them. While Millennials are still as important as ever, we can’t overlook the up and coming generation – Generation Z. How does Generation Z differ from Millennials? While Millennials were pioneers, Generation Z was born into the Digital Age.

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Reid All About it

JULY 21, 2023

Unlike on Threads, which, Kate Lindsay at Embedded says, is “ a mecca of Millennial brain rot.” Host: ASAE Facilitators: Dave Coriale, CAE, President, DelCor Technology Solutions Reggie Henry, CAE, Chief Information and Performance Excellence Officer, ASAE Tue 7/25 at 1 p.m. Yeah, it sucks. Just the facts. “ More info/register.

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YourMembership

DECEMBER 23, 2015

Here are the five essential takeaways you should know: Shifting requires accommodating the millennials entering the workforce. Without question, associations are interested in connecting with millennials as both members and leaders. Millennial needs and wants are different than those of generations past.

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millennials Video Social Media Technology 150

Achieve

FEBRUARY 24, 2015

What do Millennials want from a museum experience? Museum development officers and marketing professionals are all wondering if members of the Millennial generation (born after 1979) will support museums like our parents did. Similarly, The Millennial Impact Project. We Millennials are a social bunch and like to be heard.

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Reid All About it

JANUARY 19, 2024

Josh King of emc3 asked marketing and event leaders to share their event predictions and trends for 2024. I like looking beyond the association world to see what event planners and marketers for brands are thinking about. Marketing to Gen Z and millennials. Event trends. Fri 1/19 at 3 p.m. – 1 CAE credit. 1 CMP credit.

Revenue 256

Revenue Strategy Member Engagement United States 256

Eric Lanke

SEPTEMBER 19, 2011

Millennials Are the New Slackers. In this case, the blogger is Andrew McAfee and his target is the "entitlement mentality" of many Millennials. Its horrific, McAfee says, and he goes on to detail out how Millennials should be acting in this dismal economy. Millennials are the new kids on the block when it comes to the workplace.

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millennials Innovation Proposal Leadership 100

.orgCommunity

JUNE 18, 2019

Generation Z and young Millennials are different. However, they will join and participate if they believe the ROI you offer is worth the short-term sacrifice to their budget—and you design and market programs that meet the education expectations of Millennials and Gen Z. The 4 Education Expectations of Millennials and Gen Z.

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Blue Sky eLearn

NOVEMBER 7, 2018

For years we’ve been talking about Millennials. How to market to them. While Millennials are still as important as ever, we can’t overlook the up and coming generation – Generation Z. How does Generation Z differ from Millennials? While Millennials were pioneers, Generation Z was born into the Digital Age.

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Achieve

MARCH 10, 2021

Transparency is the leading value millennial donors look for when seeking a nonprofit to support. Millennial donors. This is a significant point of tension for donors online, as they’re giving you sensitive financial and personal information to benefit your organization. millennial interaction with nonprofits.

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Process millennials Social Media Communications 98

Reid All About it

MAY 21, 2021

5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid. Reggie Henry (interviewer), Chief Information and Engagement Officer, ASAE. Tue 5/25 at 11 a.m. –

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Membership Marketing

JULY 13, 2018

The tenth anniversary edition of MGI’s Membership Marketing Benchmarking Report is now available to download. The theme of this year’s edition highlights the evolution in how associations go to market as they seek to recruit and retain members and how remarkably associations have adapted to changes to remain strong and vibrant.

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Achieve

OCTOBER 25, 2016

New research from Achieve investigates millennials’ ongoing cause engagement behaviors during a presidential election year. Today Achieve, in partnership with the Case Foundation, released the second wave of research from the 2016 Millennial Impact Report. The second wave of data surveyed millennials from June through August 2016.

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SCD Group

SEPTEMBER 16, 2014

5 Surprising Reasons Millennials Join and Stay with Your Association By Sarah Hill via Member Clicks How do you get more Millennials in your association? Outside Opinion: Millennials Frustrate HR Execs By Sean Bisceglia via Chicago Tribune This just in: New study on millennials. Text and you''ll miss it.

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Associations Now

JULY 26, 2019

That’s a key finding of a study from the CMO Council, which says that omnichannel marketing, with a mixture of digital and physical approaches, offers the most potential for meeting your preferred audience. Millennials did the same. What is interesting is how wrong our assumptions about millennials and gen Z were.

Marketing 53

Marketing millennials Social Media Survey 53

Higher Logic

SEPTEMBER 19, 2017

They are direct quotes from Marketing General’s 2017 Membership Marketing Benchmarking Report , which lists new member acquisition as one of the top three priorities for associations. The number one member benefit millennials are looking for is jobs, according to a study by Abila. Answer 1: Not gaining new members.

millennials 205

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Reid All About it

JANUARY 26, 2018

No matter the topic, her papers are always interesting and informative. Attracting millennial/young professional supporters. Last call to participate in Marketing General Inc.’s s 10th annual Membership Marketing Benchmarking Survey. Make Your Marketing Technology Resolutions for 2018. Keep learning!

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Reid All About it

OCTOBER 27, 2023

Marketing to younger generations. Trying to figure out how to market more effectively to Gen Z and millennials? Ask Me Anything: Marketing Automation Learn about marketing automation. How can technology and automation make our marketing efforts less painful? Strategic partnerships. More info/register.

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Associations Now

MARCH 15, 2016

Those crazy millennials have been keeping the auto industry on edge—partly because they’re buying cars a lot later, and that caught dealers off guard. According to an Associated Press report , millennials finally came into their own as car buyers, with people ages 21 to 38 buying 4 million vehicles last year. Research from J.D.

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Association Briefings

DECEMBER 19, 2020

The smart use of data can have a profound impact on all sectors of an association - membership, marketing, communications, meetings, education, and advocacy. In an association-based marcom ecosystem, data helps organizations make informed decisions and customize messages to the right audience. They expect it.

Marketing 52

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SCD Group

NOVEMBER 20, 2014

Millennials Will Become The Majority In The Workforce In 2015. More than half of the hiring managers agreed that it was difficult to find and retain millennial labor. Nearly 80% of the millennials surveyed say they would consider quitting their existing jobs and working for themselves in the future. We millennials have drive.

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Higher Logic

FEBRUARY 27, 2020

When Higher Logic Chief Community Officer, Heather McNair , began her career, there wasn’t a lot of information about community out there. 30% said they house their community under marketing. Some things that work in lead generation marketing don’t work in automated community outreach. Before we dive in, get to know the experts.

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millennials Content Tips Communications 207

Reid All About it

SEPTEMBER 29, 2023

After an informative discussion in ASAE Collaborate, TopClass LMS was inspired to introduce the Open Space event format to those who can’t access the forum. Marketing to younger generations. I’m looking for examples for a post I’m writing. I love this page from SEMI about the semiconductor industry. Open Space event design.

Revenue 272

Revenue Innovation Education Tools 272

Spark Consulting

FEBRUARY 22, 2019

Now you have a problem, one many associations are familiar with from struggles trying to attract younger (aka Millennial) members. That could look like a more well-informed survey. That could look like industry market research, or other kinds of secondary research projects. How do you learn what they want?

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