ISAE

OCTOBER 12, 2023

This can help to humanize your organization and allow prospective members to picture what it would be like to join your association. A consistent brand across your website communicates professionalism to your prospective members. Create forums or discussion boards where members can share their thoughts, opinions, and advice.

Tips 52

Tips Social Media Resources Directory 52

MemberClicks

OCTOBER 27, 2023

Video marketing for associations is more important than ever, impacting your association’s rankability and having a direct impact on member recruitment, member engagement, lead generation, revenue, and more. When it comes to your association, video marketing is a strategic way to communicate your association’s value and mission.

Video 52

Video Marketing Recruiting Recruitment 52

YourMembership

AUGUST 24, 2015

This follows on the heels on LinkedIn’s concerted efforts in 2014 to dominate the online job board market and become “the” job board aggregator ultimately dominating players in the space like Monster.com, Indeed and CareerBuilder. It is simply no longer possible to stand pat. However, it’s important to remember you can compete.

Austin 150

Austin Analysis Member Engagement Technology 150

Higher Logic

NOVEMBER 8, 2018

The American Society of Heating, Refrigeration, and Air-Conditioning Engineers (ASHRAE ) used marketing automation to include dynamic renewal footers in emails and to run paid social media ads, along with launching a new welcome series. This is the first complete overhaul since their launch in 2014. Highlights. Highlights.

Michigan 190

Michigan Certificate Handbook Directory 190

Association Adviser

NOVEMBER 19, 2013

Social media is a great tool for connecting with non-members, i.e. prospective members, in your industry. Technology and social media is not going away. That must present some tough communication challenges. But, half of our members don’t even know what LinkedIn is. That’s right.

Social Media 60

Social Media Louisiana Video Technology 60

YourMembership

FEBRUARY 27, 2014

This week YourMembership.com is “on the road” in Tempe, Arizona attending the 2014 AMC Institute Annual Meeting. The leadership of these organizations find it difficult to move away from the “status quo” mentality that no longer serves their member’s best interests. Social media/community.

Case Study 150

Case Study Arizona Social Media Revenue 150

GlowGlobally

JANUARY 31, 2014

To begin 2014, we are featuring a new MCI white paper authored by Nikki Walker, MCI’s Vice President for its global association management and consulting practice, based in Dubai, UAE. Have you ever wondered how your association’s brand is perceived specifically by the international community?

Member Engagement 60

Member Engagement Products America Marketing 60

Association Adviser

MAY 20, 2014

Sarah Rosenberger , membership, communication and marketing coordinator for the Indiana Society of Association Executives (ISAE) , agreed. ”We tried a large email segmentation project last year, and it actually hurt our member engagement. So, what would it take to improve that level of engagement?

Technology 60

Technology How To Video Social Media 60

Associations Now

AUGUST 30, 2017

When an online Slack community popped up in its space, the Digital Analytics Association didn’t complain or ignore it. DAA found ways to work in partnership with the community, expanding membership and increasing member engagement. The channel has proven to be extremely helpful in serving immediate member needs.

Tools 50

Tools Social Media Communications Industry 50

Slice-Works

NOVEMBER 5, 2015

Feeling overwhelmed with all this talk about the “next big things” in marketing and social media? Recently, I’ve been watching recordings from sessions at Social Media Examiner ’s Social Media Success Summit, and loved the talks from Social Media gurus Mari Smith and Peg Fitzpatrick.

Organization 28

Organization San Francisco Social Media Austin 28

Slice-Works

NOVEMBER 5, 2015

Feeling overwhelmed with all this talk about the “next big things” in marketing and social media? Recently, I’ve been watching recordings from sessions at Social Media Examiner ’s Social Media Success Summit, and loved the talks from Social Media gurus Mari Smith and Peg Fitzpatrick.

Organization 28

Organization San Francisco Social Media Austin 28

Mizz Information

MARCH 11, 2014

Suppose you''re not obsessed with online communities like I am--you might wonder how online community can help increase member retention. To me, it''s just a given--retention is about keeping members engaged with both the association and other members. Online community can.

Cost 40

Cost Communications Course Newsletter 40

Associations Now

AUGUST 20, 2014

.” Tracking Community Success If you’re experimenting with new methods for facilitating your association’s online community and driving engagement, how will you know if those efforts are a success?

Social Media 40

Social Media America Tips Committee 40