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2014 is done. Bring on the New Year!

YourMembership

Goodbye 2014. So as a final toast to 2014, we look back at some of the ideas and strategies we shared with you the past 12 months. So as a final toast to 2014, we look back at some of the ideas and strategies we shared with you the past 12 months. The post 2014 is done. Put it in the books. That […].

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Association Brain Food: 10.6.23

Reid All About it

Another take on the young professional recruitment challenge comes from James Young of Product Community. The writing has been on the wall for a long time—follow the link in the story to the 2014 memo written by a former ED. Next gen membership #2. The organization’s outgoing treasurer describes the financial situation as “dire.”

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Get Your Copy of the 2014 Membership Marketing Benchmarking Report

Membership Marketing

It is my pleasure to announce the release of the 2014 Membership Marketing Benchmarking Report. The 2014 Report includes new questions related to social media usage, email frequency and open rates, and who pays membership dues (individuals or companies). For more information, contact Tony at Tony@MarketingGeneral.com.

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The Risk of Not Owning Your Online Brand

YourMembership

While on the surface it might seem like a good idea since their LinkedIn group has over 5,000 members, a recent news story about the social media giant might give anyone reason to pause and reconsider that strategy. This is where companies and recruiters pay to access LinkedIn’s tools for talent acquisition.

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5 Ideas About Information Overload for Association Members/Donors

SCD Group

Information overload and the number of times you email association members has been an ongoing topic on ASAE’s Collaborate. My question is whether “information overload” is the right topic and the right question that association professionals should ask when it comes to communicating with members and prospects.

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Social Media Roundup: Better Strategy Means Smarter Questions

Associations Now

— Shelly Alcorn, CAE (@shellyalcorn) March 10, 2014. Alcorn says guiding potential members with information tailored to their needs will make your nonprofit stand out and bring new constituents into the fold. Future strategy includes creating robust…programs and pathways into your industries and professions,” she writes.

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Top 5 Association Marketing Takeaways from Xperience2014

YourMembership

Last week we shared the most noteworthy association management concepts from the Xperience2014 Customer Conference, held March 31 – April 1, 2014 at the Vinoy Renaissance Resort in St. Utilize NeuroMarketing Strategies. Your members are being bombarded with information. Petersburg, FL. Be a Content Curator.

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