Association Adviser

APRIL 15, 2014

May 19-21, 2014. Charles Popper, Naylor’s vice president of association relations, will also present findings from the 2014 Association Communications Benchmarking Report. May 28-31, 2014. ASAE 2014 Marketing Membership & Communications Conference. June 17-18, 2014. May 18-21, 2014. 9-12, 2014.

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Association Adviser

JUNE 17, 2014

Engage your members with an exciting and informative publication produced by the publishing experts at Naylor, LLC. Contact us today for an assessment of your current communications plans and non-dues revenue strategies. The post Best of the Web: June 2014 appeared first on Association Adviser. Best of the Web'

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Higher Logic

DECEMBER 7, 2017

Their member engagement and technology strategies are cutting edge, which makes sense—they have a global member base, with over 1,600 organizations comprised of 40,000 individuals spanning 100 countries/territories. How could they leverage this information to get the most out of it? The answer was Higher Logic’s Activity Sync module.

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Reid All About it

OCTOBER 6, 2023

The writing has been on the wall for a long time—follow the link in the story to the 2014 memo written by a former ED. Content Marketing Institute shares highlights from their conference, Content Marketing World , including a quote from their chief strategy advisor Robert Rose: “Content marketing is what marketing is becoming.

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Membership Marketing

JUNE 25, 2014

It is my pleasure to announce the release of the 2014 Membership Marketing Benchmarking Report. The 2014 Report includes new questions related to social media usage, email frequency and open rates, and who pays membership dues (individuals or companies). For more information, contact Tony at Tony@MarketingGeneral.com.

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YourMembership

MAY 8, 2014

This technological wonder delivered the information age to us front and center, much under the content giant we know as Google, and the world that associations knew for over a century was instantly turned upside down. The findings highlight member challenges in dealing with information management, government affairs and the workforce.

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YourMembership

MAY 8, 2014

This technological wonder delivered the information age to us front and center, much under the content giant we know as Google, and the world that associations knew for over a century was instantly turned upside down. The findings highlight member challenges in dealing with information management, government affairs and the workforce.

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Association Adviser

DECEMBER 17, 2013

Yet our research shows that very few associations— just 1 percent of respondents to our 2013 association benchmarking study—”embrace advertiser input when setting their content and communications strategy.” You’ll know you’ll find a way to get it done in 2014. You’re brave, clever and resourceful.

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Associations Now

MAY 1, 2014

Nearly 200 million data records were reported stolen during the first quarter of 2014, according to a new data breach report—a 233 percent increase over the same period in 2013. At the end of the day, there is not a magic strategy [for data security]; there is just thorough, well-thought-out planning.”. PDF], might do the trick.

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Report America Strategy Industry 40

Associations Now

FEBRUARY 5, 2014

s “Looking Forward 2014” survey. The second-ranking concern (48 percent) was evaluating relevant sources of information. Information management and government activities are among the most critical factors that will shape association strategies over the next year, according to a new environmental scan of the industry.

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Beekeeper Group

NOVEMBER 4, 2014

A new study from The Pew Research Internet Project confirms that not only are the 2014 Midterm Elections online, but the digestion of campaign news has shifted even further to social media and mobile consumption. The post How Election 2014 Is Cementing The Importance of Digital appeared first on Beekeeper Group. Candidate “Likes”.

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Association Adviser

DECEMBER 17, 2013

According to a July 2013 survey of business-to-business (B2B) marketers and media users by American Business Media, professionals are primarily going online for industry information, then they turn to primary sources (company-produced info), before looking at print sources and events. The goal of this campaign was three-fold: 1. Conclusion.

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Associations Now

DECEMBER 24, 2014

Here’s a look at several membership topics that piqued my interest but didn’t make it to this blog in 2014. But there is, of course, so, so much more to say about this core business model for associations and all the strategy and work that must go into making it successful. When not to host an online community.

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Mizz Information

JANUARY 19, 2014

As social media becomes more and more mainstream, it means a lot of things when it comes to association''s communication and marketing strategies, not to mention membership strategies. It''s that communications is now a moving target and there is no room for complacency or status quo.

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Communications Strategy Social Media Maine 40

Associations Now

OCTOBER 22, 2014

Advice for how to turn an informational interview into something more than just a cup of coffee. The informational interview—a conversation with someone whose industry you’d like to break into—is a good strategy for setting up future steps in the process. ” Have any strategies you’d like to share?

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KiKi L'Italien's Acronym Soup

JUNE 28, 2015

We've all heard the statistics about driving engagement on social media by using pictures, but questions abound about how to use this information to really move the needle on social media outcomes. Why is content strategy necessary for your social media plan? Your content strategy will inform your decisions on what to post where.

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Slice-Works

SEPTEMBER 4, 2014

And even though content marketing was the hot topic of 2013, with marketers scrambling to create blog posts, e-books, white papers and infographics on the topic, 2014 is revealing a new trend. The brain processes visual information 60,000 times faster than text — 3M Corporation, 2001. —90 We Are Wired To Be Visual.

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Aaron Wolowiec

DECEMBER 10, 2013

Next year promises to deliver exciting new mobile technology, so when planning digital strategies, associations should consider mobile apps and websites, said Kim Harwood, president of Results at Hand Software. For its newest research project, r@h has designed the 2014 Mobile Readiness Survey to gauge the mobile readiness of associations.

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Aaron Wolowiec

FEBRUARY 11, 2014

So when I came across “Association Learning + Technology 2014,” a recent report by Jeff Cobb and Celisa Steele , founders of consulting firm Tagoras , imagine my delight! There’s a goldmine of information in the report, which you can get for free if you subscribe to Tagoras’ free e-newsletter. As a former journalist, I love data.

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Association Adviser

FEBRUARY 13, 2014

That said, data provides information. Information provides insights. Defining marketing goals for 2014 and developing specific, measurable objectives allow you to measure your growth and adjust future marketing strategies throughout the year based on the data because you will know what is – and what is not -working.

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Marketing Strategy How To North Carolina 60

SCD Group

FEBRUARY 18, 2014

Information overload and the number of times you email association members has been an ongoing topic on ASAE’s Collaborate. My question is whether “information overload” is the right topic and the right question that association professionals should ask when it comes to communicating with members and prospects.

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Association Adviser

JUNE 11, 2014

A colleague recently told me a story about how his 15-year-old daughter carries out her content strategy on Instagram. She doesn’t call it “content strategy.” My colleague’s teenager didn’t call her plan “content strategy.” As simple and natural as her activity seems, she had a definite content strategy.

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Mizz Information

SEPTEMBER 29, 2014

I gave a quick presentation about the top 5 trends impacting association social media in 2014. Adding images to your content and making them part of your social media strategy is a given now. Last Friday I had one of those chances, moderating a panel about association social media at an Association Trends Live breakfast.

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Social Media Content Marketing Report 40

GlowGlobally

APRIL 29, 2014

This half-day workshop is part of the Association Forum of Chicagoland education portfolio for 2014, and it is presented in association with Emirates Airlines and the Dubai Convention Bureau. Hear about an association case study that is out-performing sales KPIs by driving relevant brand awareness through an integrated regional strategy.

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Chicago Strategy Case Study Survey 60

Associations Now

MARCH 19, 2014

— Shelly Alcorn, CAE (@shellyalcorn) March 10, 2014. Alcorn says guiding potential members with information tailored to their needs will make your nonprofit stand out and bring new constituents into the fold. Future strategy includes creating robust…programs and pathways into your industries and professions,” she writes.

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Social Media Strategy Recruiting Recruitment 40

YourMembership

OCTOBER 16, 2014

While on the surface it might seem like a good idea since their LinkedIn group has over 5,000 members, a recent news story about the social media giant might give anyone reason to pause and reconsider that strategy.

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Social Media California Class Revenue 150

Associations Now

DECEMBER 5, 2014

Should your association implement a strategy around it? 36.8 % Percentage of associations that offer technology-enabled learning that also provide a mobile version for some of their learning content, according to Tagoras’ “Association Learning +Technology 2014″ report. Out of the 200 respondents to that survey, 88.7

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Strategy Revenue Content Technology 40

Spark Consulting

FEBRUARY 13, 2014

Thanks in part to the recent release of the Looking Forward 201 4 survey by Association Laboratory, associations execs are once again thinking about our members’ experience of information overload. This dynamic is both a source and result of our information overload. I’d like to question that.

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Potomac Core

MARCH 3, 2020

Building nimble and cost-effective strategies to address challenges and position the Industry for a clean energy future. Arriving in 2014 following seven years as President & CEO, National Investor Relations Institute, Morgan saw a new opportunity to Energize the Board, Membership, and Staff by changing the culture.

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YourMembership

APRIL 24, 2014

Last week we shared the most noteworthy association management concepts from the Xperience2014 Customer Conference, held March 31 – April 1, 2014 at the Vinoy Renaissance Resort in St. Utilize NeuroMarketing Strategies. Your members are being bombarded with information. Petersburg, FL. Be a Content Curator.

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YourMembership

AUGUST 29, 2014

I just returned from the 2014 ASAE conference in Nashville, TN and I was thinking about how rewarding going to conferences can be. So much valuable information to absorb. So many new trends, cutting edge strategies and best practices. Refine what you have learned to fit within your organization’s existing current strategies.

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Associations Now

AUGUST 2, 2017

As part of its ongoing digital strategy, the American Geophysical Union is hosting an API Challenge to advance scientific discovery in the data community. The API Challenge is the latest installment in AGU’s ongoing digital strategy, which began in 2014, to make its content and data more accessible.

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MemberClicks

OCTOBER 27, 2023

According to Wyzowl’s State of Video Marketing 2023 , in 2016 only 61% of businesses used video in their marketing strategy. We’ll cover the best video marketing strategy for associations and how you can take advantage of video in social media marketing to drive the results and widen your impact. That number has now jumped to 91%.

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Video Marketing Recruiting Recruitment 52

Aaron Wolowiec

MAY 24, 2016

According to the report, email volume rose nearly 12 percent from 2014. Taking a holistic approach means moving away from a single communication strategy to a tailored, one-to-one communication approach.”. The 2016 Association Email Marketing Benchmark Report analyzes nearly 2 billion emails sent by associations in 2015.

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Marketing Email Marketing Newsletter Report 140

Aaron Wolowiec

MAY 24, 2016

According to the report, email volume rose nearly 12 percent from 2014. Taking a holistic approach means moving away from a single communication strategy to a tailored, one-to-one communication approach.”. The 2016 Association Email Marketing Benchmark Report analyzes nearly 2 billion emails sent by associations in 2015.

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Marketing Email Marketing Newsletter Report 140

Mizz Information

MARCH 19, 2014

So with this in mind, and given that Facebook is probably where the majority of organizations with little or no ad budget are spending most of their time and effort when it comes to social media, I think it’s about time to stop being shocked or in denial about the inevitable and instead start plotting your post-Facebook social media strategy.

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Social Media Strategy Resources Tools 40

Association Adviser

DECEMBER 17, 2013

Four Trends and Predictions for B2B Social Media in 2014. Engage your members with an exciting and informative publication produced by the publishing experts at Naylor, LLC. Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Best of the Web. Meagan Rockett. Lizzie Maldonado.

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