Association Adviser

DECEMBER 17, 2013

Most associations agree non-dues revenue is essential, but our research shows very few ask advertisers and sponsors for their input. Plotke lamented that associations tell her non-dues revenue is more important than ever. You’ll know you’ll find a way to get it done in 2014. What surprised us most in 2013?

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Social Media Sample New York City Revenue 60

Association Adviser

APRIL 15, 2014

Our research shows only half of associations ask advertisers and sponsors if they’re getting their money’s worth—only about 60 percent incorporate that feedback into pricing strategies. Many associations overestimate how much revenue a new NDR program will generate and underestimate how much time and resources it will require.

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Revenue Georgia Price Newsletter 60

Aaron Wolowiec

FEBRUARY 11, 2014

So when I came across “Association Learning + Technology 2014,” a recent report by Jeff Cobb and Celisa Steele , founders of consulting firm Tagoras , imagine my delight! There’s a goldmine of information in the report, which you can get for free if you subscribe to Tagoras’ free e-newsletter. As a former journalist, I love data.

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Social Media System Technology Survey 100

Potomac Core

JUNE 27, 2017

In the strategic member engagement survey released in 2014, those associations and professional societies who report that they can identify member segments that want to contribute and collaborate more often: Have a board that understands and strategizes about core member needs to a “very high” degree. Compelling Member Engagemen t.

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Associations Now

DECEMBER 5, 2014

Should your association implement a strategy around it? 36.8 % Percentage of associations that offer technology-enabled learning that also provide a mobile version for some of their learning content, according to Tagoras’ “Association Learning +Technology 2014″ report. revenue goals. growth goals.

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Higher Logic

JUNE 6, 2019

Social media is an important part of any organizational strategy. You add a huge revenue opportunity. Someone else gets the ad revenue. Why send members and prospects somewhere else when you could be bringing that traffic – and potential ad revenue – to your own site? We think so. The problem?

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Tips Social Media Revenue Content 136

Potomac Core

SEPTEMBER 14, 2016

The constant stream of information reminds association executives just how complex the world has become for your members. Similar to internal company meetings, association board members prioritize the most impactful strategies. Cost and revenue considerations also play important roles in the assessment process.

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eBook Member Engagement Industry Process 100

GlowGlobally

JANUARY 11, 2016

Revenues of organizations based in this region have grown from 7.5% in 2014 to an estimated 9.3% The government is vastly pro-investment, maintaining a competitive tax strategy and a slew of incentive programmes to encourage and assist in incubating both profit and non-profit organisations.

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Chicago DC Washington Revenue 60

Velvet Chainsaw

MAY 5, 2014

You know, expenses/revenue, attendance, exhibitors and sponsors. Especially with lagging indicators such as a platuead or declining attendance, and decreases in sponsorship and/or exhibitor revenue. Event Marketer Magazine recently published the 2014 Event Measurement Report which outlines why measurement matters.

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Higher Logic

JANUARY 29, 2019

Achieving great engagement requires a commitment to a great member engagement strategy. Why is a Member Engagement Strategy So Important? And the first step to improving member engagement is creating a winning member engagement strategy. How Do You Create an Effective Member Engagement Strategy?

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Association Adviser

MAY 20, 2014

There’s an eye-opening chart you’ll see soon from Association Adviser’s 2014 Association Communications Benchmarking Report. Social media strategy is much greater than merely nudging or bribing your members to share, tweet or follow your content and calling that engagement. That’s a huge missed opportunity. percent agree).”

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Associations Now

JANUARY 13, 2016

While Ramirez says her regulatory body has focused on the resort fees by going after individual hotel chains, the strategy had limits. “In billion in mandatory resort fees in 2015, an increase of 35 percent over 2014, Reuters reported. And the advocacy group announced Tuesday that consumers paid $2.04

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Associations Now

JULY 30, 2014

The findings provide a glimpse into the many facets of running a small-membership organization, including information about membership growth, recruitment and retention, membership models, and finances. “We Although the survey identified the same top three priorities in 2014 as in 2013, it found differences as well. percent versus 11.5

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Associations Now

AUGUST 7, 2014

Heading to the 2014 ASAE Annual Meeting & Exposition in Nashville? In advance of 2014 ASAE Annual Meeting & Exposition , several expert content leaders shared their wisdom in articles and interviews with Associations Now. ” by Kristin Clarke, Associations Now , May/June 2014. Game Changers. Session: Kenneth W.

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Plexus Consulting

JUNE 6, 2014

Online information will be collected through social media sites, search engines, downloads, uploads, and real time security cameras in cars and buildings. The problem with ‘big data’ is that few corporations have the database management systems to process of sheer size of the information. This leads us to an interesting dynamic.

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Associations Now

MARCH 20, 2015

Most publications are facing declining advertising revenue, increased competition from other print and digital products, and readers with different content-consumption habits that requires different strategy. A 2013 study from business information provider IHS predicted the U.S. Gear Up for Growth. billion in 2018.

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Associations Now

FEBRUARY 5, 2014

Shouldn’t boards be well informed about it? This year I’ve noticed that our 2014 Associations Now Volunteer Leadership Issue continues what you might call a peculiar streak, now going on nine years: It has never included an article about membership. Shouldn’t boards be well informed about it?

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Associations Now

APRIL 11, 2014

But for association meeting planners, the word “pirate” has completely different connotations, including lost revenue, headache, and hotel attrition fees. Have you changed your meeting’s housing guidelines and strategy to keep pirates at bay? All are the usual words and phrases people think of when it comes to pirates.

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Discount Guidelines Cost Technology 40

Association Adviser

NOVEMBER 19, 2013

To help your figure out where to devote your tech energies for 2014 and beyond, we reached out to some of the association world’s best technology minds for guidance. Technology is a strategy, not just a department for keeping the lights turned on and the trains running on time. Sound familiar? We’re wired to our work 24/7/365.

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Technology Social Media Ohio Louisiana 60

Off Stage

DECEMBER 29, 2011

Bill Rovillo, of IMAPP, voiced some particularly challenging thoughts that association and MLS staff and leadership need to consider and place on the strategy section of their organizational agenda. If MLSs won’t provide public information, the public will go to 3 rd party sites (can you say “Zillow” and “Yahoo”?)

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Associations Now

DECEMBER 24, 2014

Here’s a look at several membership topics that piqued my interest but didn’t make it to this blog in 2014. But there is, of course, so, so much more to say about this core business model for associations and all the strategy and work that must go into making it successful. The impact of a dues change on nondues revenue.

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MemberClicks

OCTOBER 27, 2023

According to Wyzowl’s State of Video Marketing 2023 , in 2016 only 61% of businesses used video in their marketing strategy. Video marketing for associations is more important than ever, impacting your association’s rankability and having a direct impact on member recruitment, member engagement, lead generation, revenue, and more.

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Leading Learning

MAY 22, 2022

The company had been operating for 17 years before it took on it first outside funding in 2013, at least part of which was earmarked for developing a mobile strategy and expanding internationally. Given that The Great Courses has long since passed 1 million learners and $100 million in revenue, I am apparently not alone in thinking that.

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Mooc Course Video Education 72

Association Adviser

MARCH 18, 2014

March 25-27, 2014. May 19-21, 2014. Charles Popper, Naylor’s vice president of association relations, will also present findings from the 2014 Association Communications Benchmarking Report. May 28-31, 2014. ASAE 2014 Marketing Membership & Communications Conference. June 4-5, 2014.

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Association Adviser

DECEMBER 17, 2013

According to a July 2013 survey of business-to-business (B2B) marketers and media users by American Business Media, professionals are primarily going online for industry information, then they turn to primary sources (company-produced info), before looking at print sources and events. Just 4 percent of B2B marketers rely only on one channel).

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Marketing Video Email Marketing Social Media 60

Association Adviser

DECEMBER 15, 2017

According to the 2014 Economic Significance of Meetings to the U.S. That’s a lot of meetings – and a lot of revenue potential. When intentionally designed, developed and implemented, the right event marketing can cause both attendance and revenue to soar. Why does this information need to be communicated? By Scott D.

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Marketing Social Media Revenue Communications 61

Association Adviser

DECEMBER 15, 2017

According to the 2014 Economic Significance of Meetings to the U.S. That’s a lot of meetings – and a lot of revenue potential. When intentionally designed, developed and implemented, the right event marketing can cause both attendance and revenue to soar. Why does this information need to be communicated? By Scott D.

Marketing 60

Marketing Social Media Revenue Communications 60

Association Adviser

DECEMBER 17, 2013

Four Trends and Predictions for B2B Social Media in 2014. Engage your members with an exciting and informative publication produced by the publishing experts at Naylor, LLC. Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Best of the Web. Meagan Rockett.

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Directory Texas Newsletter Social Media 60

Achieve

SEPTEMBER 25, 2014

According to the latest research, disclosing financial information is less vital to securing charitable donations. Consider different strategies for retaining donors at various levels. Most often, organizations use performance indicators such as donated revenue and number of new or returning donors. Sources: Barber, P., &

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Indianapolis Social Media Cost Report 40

Higher Logic

DECEMBER 22, 2015

In 2014, ACUHO’s board reevaluated the association’s committee work and the online community concept came up—we launched in June 2015. I was blown away by how freely people shared helpful information, and love returning the favor as I progress in my career. How would you like to have 24-hour access to information?

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Social Media Library Resources Guidelines 120

Beth Kanter

DECEMBER 11, 2013

Lean Start Up is is taking hold in huge corporations like GE and into the nonprofit sector, in hospitals, schools, and social good entrepreneurs. The latter is exemplified by the work of “ Lean Impact ” which is hosting a conference in San Francisco in 2014. If not, the strategy must be deemed flawed and in need of serious change?or

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San Francisco Innovation Analysis Products 28