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2014 is done. Bring on the New Year!

YourMembership

Goodbye 2014. So as a final toast to 2014, we look back at some of the ideas and strategies we shared with you the past 12 months. So as a final toast to 2014, we look back at some of the ideas and strategies we shared with you the past 12 months. The post 2014 is done. Put it in the books. That […].

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11 Elements of a Winning Member Engagement Strategy

Higher Logic

Achieving great engagement requires a commitment to a great member engagement strategy. Why is a Member Engagement Strategy So Important? And the first step to improving member engagement is creating a winning member engagement strategy. How Do You Create an Effective Member Engagement Strategy?

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Association Brain Food: 10.6.23

Reid All About it

Another take on the young professional recruitment challenge comes from James Young of Product Community. The writing has been on the wall for a long time—follow the link in the story to the 2014 memo written by a former ED. Next gen membership #2. The organization’s outgoing treasurer describes the financial situation as “dire.”

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Get Your Copy of the 2014 Membership Marketing Benchmarking Report

Membership Marketing

It is my pleasure to announce the release of the 2014 Membership Marketing Benchmarking Report. The 2014 Report includes new questions related to social media usage, email frequency and open rates, and who pays membership dues (individuals or companies). For more information, contact Tony at Tony@MarketingGeneral.com.

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The Visual Shift: The Ultimate Guide to Video Marketing for Associations

MemberClicks

According to Wyzowl’s State of Video Marketing 2023 , in 2016 only 61% of businesses used video in their marketing strategy. Video marketing for associations is more important than ever, impacting your association’s rankability and having a direct impact on member recruitment, member engagement, lead generation, revenue, and more.

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The Risk of Not Owning Your Online Brand

YourMembership

While on the surface it might seem like a good idea since their LinkedIn group has over 5,000 members, a recent news story about the social media giant might give anyone reason to pause and reconsider that strategy. This is where companies and recruiters pay to access LinkedIn’s tools for talent acquisition.

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5 Ideas About Information Overload for Association Members/Donors

SCD Group

Information overload and the number of times you email association members has been an ongoing topic on ASAE’s Collaborate. My question is whether “information overload” is the right topic and the right question that association professionals should ask when it comes to communicating with members and prospects.