Remove 2014 Remove Information Remove Innovation Remove Strategy
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Help Your Members Find the Signal in the Noise

Spark Consulting

This is probably not news to you, but we’re at an information crisis point. Your members and other audiences are dealing with a flood of information during a time when the role of traditional information gatekeepers has become severely devalued. The whitepaper includes: An association content curation maturity model.

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Association Brain Food: 10.6.23

Reid All About it

The writing has been on the wall for a long time—follow the link in the story to the 2014 memo written by a former ED. Content Marketing Institute shares highlights from their conference, Content Marketing World , including a quote from their chief strategy advisor Robert Rose: “Content marketing is what marketing is becoming.

Revenue 256
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A Century-Old Association Committed to Online Community and Data Analysis

Higher Logic

Their member engagement and technology strategies are cutting edge, which makes sense—they have a global member base, with over 1,600 organizations comprised of 40,000 individuals spanning 100 countries/territories. How could they leverage this information to get the most out of it? The answer was Higher Logic’s Activity Sync module.

Analysis 252
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Game Plan 2014: Seeing Around the Corners

Association Adviser

Yet our research shows that very few associations— just 1 percent of respondents to our 2013 association benchmarking study—”embrace advertiser input when setting their content and communications strategy.” Can associations improve their IQ (innovation quotient)? Not using Innovation Science. ” Stern agreed.

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There’s an app for that

Aaron Wolowiec

Next year promises to deliver exciting new mobile technology, so when planning digital strategies, associations should consider mobile apps and websites, said Kim Harwood, president of Results at Hand Software. For its newest research project, r@h has designed the 2014 Mobile Readiness Survey to gauge the mobile readiness of associations.

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Goodbye e-learning

Aaron Wolowiec

So when I came across “Association Learning + Technology 2014,” a recent report by Jeff Cobb and Celisa Steele , founders of consulting firm Tagoras , imagine my delight! There’s a goldmine of information in the report, which you can get for free if you subscribe to Tagoras’ free e-newsletter. As a former journalist, I love data.

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Wednesday Buzz: Make the Most of an Informational Interview

Associations Now

Advice for how to turn an informational interview into something more than just a cup of coffee. The informational interview—a conversation with someone whose industry you’d like to break into—is a good strategy for setting up future steps in the process. ” Have any strategies you’d like to share?