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Association Brain Food: 10.6.23

Reid All About it

Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways. The writing has been on the wall for a long time—follow the link in the story to the 2014 memo written by a former ED.

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Aiming to Innovate? Look Beyond the Usual Suspects

Associations Now

A 2014 study titled “Integrating Problem Solvers from Analogous Markets in New Product Ideation” lays out the basic concept: Often, good ideas in one field may make sense for another, even if the industries otherwise have nothing in common. “Our The post Aiming to Innovate? It seems to be full of new ideas.

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There’s an app for that

Aaron Wolowiec

I recently attended an app swap (we public relations professionals are obsessed with new trends) and discovered a Lansing-based mom-and-pop store has joined the app market. For its newest research project, r@h has designed the 2014 Mobile Readiness Survey to gauge the mobile readiness of associations. Mobile Payment Systems.

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Five Killer Graphic Design Tools for Community Managers

Higher Logic

Online content and content marketing is so much more than just text on a page. In April 2014, former Apple executive Guy Kawasaki joined Canva as the company’s chief evangelist stating, “Canva democratizes design.” If you’re looking for something specific, reach out to them because they often take on specific project requests.

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Monday Buzz: Lessons in Innovation Flaws From a Smoke Detector

Associations Now

Sometimes you can get burned by being too innovative. Sometimes, an innovation that’s meant to do good comes with negative side effects. “[T]he issue with new markets and new technologies is that there’s not a long history from which to learn,” she writes. Can you stop blocking the project?”

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Let Your Member Data Show You the Way

Spark Consulting

Last week, Associations Now did a story on my awesome client NICSA and the new membership model project we worked on together last summer. They’ve graciously given me permission to reprint it below: By Joe Rominiecki / Apr 30, 2014 . The winter of 2014 brought a lot of cold weather and snow to much of the United States.

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MGM & Delos Partner for Productive Meetings & Relaxing Stays

Associations Now

Consumer interest in health and wellness isn’t just a marketing opportunity for the spa and yoga industry. As consumers increasingly expect wellness initiatives – whether traveling for work, attending a conference, or simply on vacation -innovation in this sector is something that cannot be ignored.