Spark Consulting

NOVEMBER 5, 2014

Tips to help your blast emails shine, Part 2: Personalize it – It’s 2014. Be a real person – Write like you would talk to someone, not like the first draft of a Business Communications 101 project. communication marketing' Get Part 1 here. Image credit: MailCliq.

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Tips Communications Project Marketing 150

Aaron Wolowiec

DECEMBER 10, 2013

I recently attended an app swap (we public relations professionals are obsessed with new trends) and discovered a Lansing-based mom-and-pop store has joined the app market. For its newest research project, r@h has designed the 2014 Mobile Readiness Survey to gauge the mobile readiness of associations. Mobile Payment Systems.

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Social Media Survey Video Technology 100

GlowGlobally

DECEMBER 13, 2018

based professional organization for engineering professionals undertook an in-depth market study uncovering the European industry players’ needs, their perception of the mentioned organization as well as the trends and drivers influencing the European market. In 2014, Dr. Perry assumed management of Effective Training, Inc.,

Education 60

Education Chicago Products Course 60

Velvet Chainsaw

NOVEMBER 4, 2021

Work closely with your local chapter or Destination Marketing Organization to identify two or three local worthy causes that you’d like to help. This was shortly after the killings of Trayvon Martin in Sanford, Florida, in 2012, and Michael Brown in Ferguson, Missouri, in 2014. Louis as meeting destinations.

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St. Louis Phoenix Missouri Florida 97

Higher Logic

APRIL 28, 2016

Online content and content marketing is so much more than just text on a page. In April 2014, former Apple executive Guy Kawasaki joined Canva as the company’s chief evangelist stating, “Canva democratizes design.” If you’re looking for something specific, reach out to them because they often take on specific project requests.

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Tools Library Software Project 120

YourMembership

JULY 17, 2014

When the Great Recession hit in 2007, the impact on the job market was felt immediately and unemployment peaked at 10 percent only a couple years later in 2009. at the start of 2014. In addition, occupations that do not typically require postsecondary education are projected to add 8.8

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Education Project Certificate Industry 150

Higher Logic

JANUARY 29, 2019

It's only been a focus for the past few decades and, unlike more traditional disciplines like marketing and finance, you can't go to school and major in it. If you have engagement tools like a private online community or marketing automation software, your members are generating valuable behavioral data ready for you to use in your personas.

Member Engagement 257

Member Engagement Strategy Tools Content 257

Associations Now

OCTOBER 3, 2019

The association for older Americans is teaming with the stock photo giant on its Disrupt Aging Collection , which aims to show realistic, modern images of older adults that move past stereotypes that might appear in editorial or marketing contexts.

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Analysis Team Project Marketing 77

GlowGlobally

DECEMBER 3, 2014

As we wrap up 2014, we complete our “subscriber-requested” three part China series with an indepth overview of the China healthcare market. Robbin’s healthcare experience includes EMD China Scientific Communication where he gleaned rich experience on copyrights, operations and global exchange project management.

Industry 60

Industry Project Education Marketing 60

Beth Kanter

MAY 19, 2014

Note from Beth: In 2014, digital marketers predicted the rise of ” niche social networks ,” as it becomes increasingly harder to reach your audiences on general social networks like Facebook, these highly targeted online social networks are going to become more valuable.

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Project Report Tools Examples 28

Associations Now

APRIL 5, 2019

In other words, Baltimore’s discarded row houses are being reclaimed—especially their wood and bricks, which can be reused in modern-day construction projects. Since the nonprofit started contracting with the city, at least 400 homes have been taken apart and salvaged in this way, according to The Wall Street Journal.

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Baltimore Delaware Milwaukee Maryland 97

Spark Consulting

MAY 5, 2014

Last week, Associations Now did a story on my awesome client NICSA and the new membership model project we worked on together last summer. They’ve graciously given me permission to reprint it below: By Joe Rominiecki / Apr 30, 2014 . The winter of 2014 brought a lot of cold weather and snow to much of the United States.

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Philadelphia Discount Analysis United States 150

Reid All About it

JUNE 11, 2014

For many years now, Mitch Joel, president of marketing agency Twist Image, has been manning the lookout post for the rest of us. Mitch dedicates each podcast to a conversation with someone interesting from marketing, media or another connected world. Mitch Joel at digitalNow 2014 in Nashville (photo by Bill Sheridan).

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Nashville Oregon Social Media Press Release 150

Forj

MARCH 2, 2021

The advantages are numerous, according to Jake Fabbri, chief marketing officer at Fonteva , a company that specializes in producing solutions for associations, professional societies and public agencies that run on Salesforce. While the company doesn’t provide specific counts, in 2014, Salesforce reported that it had 1.5

Association Management 91

Association Management Price Software System 91

Associations Now

APRIL 1, 2019

In a news release, REBA Board Chair Michael Terrell, the head of Google’s energy market strategy, said that the goal of the organization is to ease what hasn’t always been a simple process. In comments to NPR, REBA CEO Miranda Ballentine noted that the complications of energy markets and regulations can make the process often difficult.

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Process Project Resources Marketing 46

Associations Now

JULY 20, 2017

institutions join the project. The project, which was first piloted in 2014, is based on several access models run at the city, county, and regional level.

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Library Massachusetts Press Release United States 67

Associations Now

AUGUST 14, 2019

Consumer interest in health and wellness isn’t just a marketing opportunity for the spa and yoga industry. The Global Wellness Institute estimates that wellness is a $134 billion global market that will grow to $198 billion by 2022. Two years later, in 2014, MGM Resorts expanded that partnership to include its meeting rooms.

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Las Vegas Products Cleveland Project 42

Associations Now

APRIL 3, 2014

percent, new Gartner projections show. We’ve seen a lot of growth in tech innovation in recent years, and it looks like 2014 is the year many IT departments are going to start spending on some of it. So says a new Gartner forecast, which projects that worldwide IT spending is likely to top $3.8 trillion in 2014, jumping 3.2

Technology 40

Technology New York Project Software 40

Leading Learning

MAY 24, 2022

In our earliest learning management system selection projects, whether to host an LMS yourself or have the vendor host it was still a legitimate question, and more than a few of our clients did choose to host the LMS software on their own servers. See e-learning stats for the course creator market here.). The Maturing of Marketing.

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Course Video Cost Certificate 101

Association Adviser

JULY 10, 2017

AC: I spent most of 2014 following the production process, or the journey of a pig, if you will, from insemination to the plate. But I did get to know people in the pork industry through that project. My division brought marketing to the intersection of business, government and education. Well, mostly everybody.

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North Carolina Raleigh Content Communications 117

Higher Logic

MARCH 29, 2016

Check out our chat with Teah Hopper, Vice President, Marketing and Communications, to learn more about how THE LANDING is growing with its new community manager and ambassador program. We merged it with our main www site, implemented single sign-on (SSO) for all members, and re-launched with these updates in October 2014.

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Missouri Maine Committee Member Engagement 120

Association Success

NOVEMBER 19, 2019

At the time, he authored an essay for the site that detailed his approach to ending, as he called it, “a slow response rate to market and member needs.” . We) largely have the exact same staff (but) it is materially different than when I got hired in 2014. But even then, he knew the organization needed a shake-up.

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Project Leadership Survey Team 66

Associations Now

MARCH 4, 2019

A 2014 study titled “Integrating Problem Solvers from Analogous Markets in New Product Ideation” lays out the basic concept: Often, good ideas in one field may make sense for another, even if the industries otherwise have nothing in common. “Our Clear away the details and ask yourself: What is the essence of the problem?

Innovation 59

Innovation Products Marketing Tools 59

Association Adviser

DECEMBER 10, 2013

As social media consumes more marketing time, money and members’ attention, associations need to measure its impact and ROI more efficiently. This embrace of technology that makes association life easier should be applauded and further supported in 2014. Their main focus will be to continue to work through these issues in 2014.

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millennials Social Media Price Review 60

Associations Now

JUNE 24, 2014

As a session at ASAE’s 2014 Marketing, Membership & Communications Conference highlighted, for all the skills your IT department has, your best tool for leveraging their know-how may be to build a good working relationship with them. Then, when you want to fire up a big project, they’ll be ready to help.

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Project Technology Communications Analysis 40

Associations Now

AUGUST 8, 2013

Economic shifts and opportunities in emerging markets will result in increased global business travel spending over the next several years, according to an association in the industry. ” GBTA projects that the trend will continue into the next several years, with travel increasing 8.2 percent in 2014, 7.6 percent in 2017.

America 40

America Project Report Marketing 40

Associations Now

NOVEMBER 11, 2019

Earlier this year, the email-marketing tool MailChimp publicly broke ranks with a longtime partner, Shopify. From a business perspective, it makes sense to expand horizontally when you’ve maximized your vertical reach in a single market. And how should you react? But for longtime customers, it creates a natural tension.

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Tools Price Cost Newsletter 55

Associations Now

NOVEMBER 19, 2014

— Danny Crichton (@DannyCrichton) November 16, 2014. Dear (Marketing) Diary: Why every cool (and good) marketer keeps a journal [link] by @jj_samp #assnchat #sm4np #smallbiz. — Incline Marketing (@InclineMktg) November 14, 2014. Your New Boss Could be an Algorithm. First the unions, now management.

Social Media 40

Social Media Project Cost Marketing 40

Association Adviser

MAY 20, 2014

There’s an eye-opening chart you’ll see soon from Association Adviser’s 2014 Association Communications Benchmarking Report. No doubt this gap results because outbound-oriented functions—marketing, communications, or content groups—take 70 percent of the responsibility for social media. That’s a huge missed opportunity. percent agree).”

Social Media 60

Social Media Communications Content Strategy 60

WBT Systems

APRIL 25, 2017

and international institutions of higher education, corporations serving the higher education information technology market, and other related associations and organizations. EDUCAUSE implemented a digital badge program in 2014. Membership is open to U.S. John Leh is CEO and Lead Analyst at Talented Learning, LLC.

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LMS Certificate Library Education 252

Associations Now

MAY 19, 2014

With the launch of its “Frozen: How Fresh Stays Fresh” campaign, the American Frozen Food Institute hopes to use marketing strategies associated with the milk industry to build awareness of the benefits of frozen food. The frozen food industry is ready to heat up its marketing efforts. While frozen food remains an $8.92

Project 40

Project Industry Strategy Marketing 40

Plexus Consulting

JUNE 23, 2014

growth now projected for the US economy for 2014 by both the Federal Reserve Board and the International Monetary Fund. But the key take-away from this survey data is that top performing associations are helping to define their markets rather than trailing them.'

Organization 40

Organization Survey Revenue Project 40

Associations Now

JUNE 19, 2014

Group Work The 2014 Millennial Impact Report revealed young professionals’ preference for doing volunteer work collaboratively. After four years of surveys looking at how millennials engage with nonprofits , the Case Foundation decided to switch things up a little for its 2014 Millennial Impact Report [PDF]. “We

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millennials Survey Indianapolis Project 40

Associations Now

MARCH 11, 2014

. “Digital Life in 20125,” a joint project by the Pew Research Center and Imagining the Internet Center, spoke to numerous internet luminaries to capture their thoughts on the web’s past, present, and future. Here’s just a peek into what’s going on: Great example of content marketing. ideas14 [link].

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Mooc Revenue Examples Video 40

Aaron Wolowiec

SEPTEMBER 2, 2014

Tip for execution of strategy from @ aaronwolowiec : SPICE it up (Scan, Plan, Implement, Communicate, Evaluate) #asae14 LO3— Shelly Pfenninger (@shellypf) August 12, 2014. What opportunities exist in your market you can benefit from? This framework first presumes, however, that a thoughtful strategic plan is already in place.

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Nashville Analysis Review Communications 100

Associations Now

APRIL 16, 2014

— MemberClicks (@MemberClicks) April 15, 2014. — Julius Solaris (@tojulius) April 16, 2014. The use of location-based technology is becoming increasingly popular among marketers and event planners, and it was on full display at the event. Don't let your members leave your meetings wondering any of these things!

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Social Media Committee Technology Conference 40

Associations Now

AUGUST 25, 2015

The amount that the Linux Foundation’s Core Infrastructure Initiative has raised since it was announced in 2014. Soon, new projects to maintain and manage OpenSSL surfaced in the form of open-source forks, putting the protocol’s fate in a much more secure spot than it was just a few years ago. “If

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Project Industry Software Technology 40