Remove 2014 Remove Recruiting Remove Recruitment Remove Social Media
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You Won’t Believe the ROI on This Member Recruitment Campaign

Associations Now

I’m just going to let the following numbers from an association member-recruitment campaign speak for themselves: Total cost for recruitment campaign: $25,000. Rather than standing idly by, ICF leveraged an external social network for membership growth. New members enrolled: 1,899. Dues per member: $245.

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Turn Your Social Media Goals Upside Down

Association Adviser

There’s an eye-opening chart you’ll see soon from Association Adviser’s 2014 Association Communications Benchmarking Report. It shows all too clearly that social media is still considered a broadcast medium by many associations. percent agree); member recruitment (10.8 That’s a huge missed opportunity. percent agree).”

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Associations’ Social Media Confidence Grows

Associations Now

A new report on social media use among associations shows they have grown increasingly more comfortable in using social media over the last couple of years. Overall, organizations are becoming not only smarter in their use of social media but braver. Here’s a look at that finding and more.

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Social Media Roundup: Let’s Talk Fundamentals

Associations Now

Today’s Social Media Roundup is all about the fundamentals that have to come first, particularly when you’re looking to build affinity programs. — John Ricco (@johnricco) September 8, 2014. — RealMatch (@RealMatch) September 8, 2014. A Revenue Refresher. Short version: Your strategy matters. (ht

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Doubling Down on Association Career Centers

YourMembership

In February, we discussed how social media giant LinkedIn would be a disruptive force in the job board market in 2014. In June, we highlighted that LinkedIn was moving fast towards their goal , yet niche job boards remained highly effective and extremely popular with recruiters.

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The Risk of Not Owning Your Online Brand

YourMembership

I was talking with an association executive recently about their social media and online community efforts and was surprised to learn that they were considering turning off their integrated online community in favor exclusively using the LinkedIn group page for their association.

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SCDdaily’s 9 Top Ranked 2014 Association Blogs

SCD Group

As a year-end post, I reviewed SCDdaily’s 141 blogs posted in 2014. Here are the top nine – based on readership; #1 6 Ways to Engage Xers and Millenials on Your Board 2/11/14 #2 5 Ideas About Information Overload for Association Members/Donors 2/18/14 #3 How Will Association Boards Recruit New Leaders?