Membership Marketing

DECEMBER 2, 2016

For the upcoming year, Aptify just released a report titled, Top Association Management Predictions for 2017. In 2017, many associations will evaluate and adjust their membership product to meet the changing needs in the marketplace. I was asked to provide my perspective on where membership is headed.

Association Management 40

Association Management Report Marketing Content 40

Spark Consulting

JUNE 1, 2021

And don’t forget to check out some of the other FREE Spark collaborative whitepapers, too: Cut Through the Clutter: Content Curation, Associations’ Secret Weapon Against Information Overload (PDF), co-authored with Hilary Marsh, Content Company, May 2020.

Case Study 150

Case Study Innovation America Content 150

Association Freak

MARCH 1, 2024

Rebound in Member Growth After a decline in 2021 and 2022, associations are witnessing a significant rebound, with member growth rates reaching their highest since 2016. The MGI 2023 Membership Marketing Survey found that 49% of associations report growth, contrasting to 26% in 2021.

Revenue 72

Revenue FAQ Innovation Member Experience 72

Aaron Wolowiec

JANUARY 2, 2016

Adrienne Segundo, chairman/COO, Limitless Association Solution Resource, LLC. Q & A with Adrienne Segundo , credentialing specialist, chairman/COO, Limitless Association Solution Resource, LLC. Q: How do you plan to kick off 2016? We now have clients ranging from stand-alone associations to association management companies.

Content 100

Content Resources Course Association Management 100

YourMembership

AUGUST 30, 2016

Editor’s note: This is the first in a four-part series looking at member engagement for associations and the importance of implementing a social networking platform equipped with the right tools to ensure early adoption and consistent engagement. billion monthly active users and LinkedIn clocks in at 450 million in Q2 2016 (statista).

Social Media 240

Social Media Tools Software System 240

WBT Systems

JANUARY 3, 2017

Back at the office, this process is paralleled as the new year kick-starts strategic planning sessions to set goals for association management, covering everything from membership growth and retention to updating education and certification programs.

Technology 210

Technology Learning Management System Certificate System 210

Elevating Engagement

SEPTEMBER 6, 2023

The Lead Marvels Newsletter Lead Marvels’ monthly newsletter focuses heavily on two interconnected challenges many association leaders are trying to tackle: generating non-dues revenue and increasing member engagement. You will also find a few favorite recipes from Reid, a graduate in Pastry Arts from L’Academie Française.

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Newsletter Case Study Library Member Engagement 52

WBT Systems

APRIL 25, 2017

Associations around the world face a common challenge — how to remain relevant and expand their footprint in their particular domain. In the past, they achieved this in part by selling continuing education content to members, either directly or indirectly through conferences and forums. Why Look to Associations?

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LMS Certificate Library Education 253

Higher Logic

MARCH 6, 2020

CFP Board’s online community, Candidate Forum, launched in mid-2016 and has been highly successful in terms of supporting CFP Board’s mission of granting the CFP® certification. Plus, another technique she’s got up her sleeve: Using dynamic content with zip code radius segments, so each member sees just the events in their local areas.

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Certificate California Tips Innovation 156

Reid All About it

OCTOBER 20, 2023

MCI released a benchmark survey report on AI adoption in associations. Also worth your time 10 tips for success for incoming association CEOs. Katherine Wayne, AMC Association Management Center ) Dealing with data: how to create reports that work for everyone. In 2016, China reported 17.86 Ross Barkan ) Wow.

Maryland 272

Maryland LMS Revenue Strategy 272

Socious

JANUARY 4, 2017

With exploding phones, a divisive election, and major international news, 2016 certainly kept up on our toes. But through all the turmoil, we found that associations and businesses remained focused on what they do best – serving their customers and members. That’s why we’ve put together our 12 top articles from 2016.

millennials 100

millennials Member Engagement Video Software 100

AvidXchange: Association Management

MARCH 9, 2023

In our first episode of the “Middle Market Report” podcast , we covered three pervasive trends happening right now in the community association management industry. Let’s set the table with a few figures: There are more than 357,000 community associations in the U.S. It’s time to make a change.

Association Management 130

Association Management Charlotte Report Technology 130

YourMembership

DECEMBER 23, 2015

Technologies like mobile apps, wearables, and the Internet of Things are sure to shift the way associations cater to their members and the millennial generation. The next shift in the association market will be mobile networking and connecting cloud data. This level of connectivity allows the member to have more control.

millennials 150

millennials Video Social Media Technology 150

WBT Systems

JANUARY 10, 2017

It is why we offer integration between our learning management system and the most popular Association Management Systems as standard, and develop all our own integration bridges and APIs in-house. Tin Can API for eLearning Content Standards. ” Social and Collaborative Learning.

LMS 150

LMS Learning Management System Certificate System 150

WBT Systems

SEPTEMBER 13, 2016

Working so closely with employers enables associations to create “ programs that focus exclusively on the precise skills [graduates] need to be immediately employable” , which makes the content of these programs more relevant to graduates and professionals looking to upskill. Generate Revenue from Education Content and Events.

Education 150

Education Certificate LMS Learning Management System 150

Reid All About it

MARCH 15, 2016

This article was originally published in the Association Executives of North Carolina’s Success By Association magazine, February 2016 issue. ~~~. But how do you find time to manage it? Social media helps me maintain a presence in and provide value to my association community. Hootsuite, your content dashboard.

Social Media 150

Social Media How To North Carolina Directory 150

Higher Logic

JUNE 6, 2017

It makes sense, then, that more and more associations are considering, or expanding, their online community plans. Companies that previously focused on database work, such as association management software (AMS) providers, now offer community modules as an add-on to their main product. Automated workflows.

Software 201

Software Member Engagement Tools Resources 201

Higher Logic

AUGUST 11, 2016

It found a new email host and contracted with Abila netFORUM for its association management software (AMS). This database was more robust and offered better membership management than NAASF’s previous platforms. Average open rate (for Open Forum digest) : 28% in 2015 and 29% in 2016 - higher than industry average.

America 120

America Software Resources Communications 120

Reid All About it

JUNE 16, 2017

Your weekly list of free webinars and events for the association community… If your association plans to get a new association management system (AMS) in the next few years, or you want to learn more about AMS selection and implementation, or you just have an abnormal interest (hello!) Duration: 1 hour.

Raleigh 186

Raleigh DC Washington Social Media 186

Reid All About it

SEPTEMBER 9, 2016

This week kicks off with a webinar you won’t want to miss: Elizabeth Engel and Shelly Alcorn discussing their insightful new report, The Association Role in the New Education Paradigm. Presenters: Shelly Alcorn, Principal, Alcorn Associates Management Consulting. Presenters: Dozens of association and technology brainiacs.

Social Media 150

Social Media New Jersey Tips Recruiting 150

Reid All About it

JULY 15, 2016

Innovation today is moving at light speed and to deliver a world class member experience your association needs to be able to leverage a strong platform to take you there. Your Favorite Association Bloggers and Podcasters of 2016 (Association Chat on Blab). Thu 7/28 at 12:30 – What 600 Associations Say About Their AMS.

North Carolina 150

North Carolina Austin Innovation Washington 150

Reid All About it

MARCH 19, 2021

Since the implementation of ASU 2016-14 many nonprofits that did not previously have to present a statement of functional expense are required to. Presenters: Nish Ravichandran, Director of Business Strategy & Operations, and Abby Spoerl, Solutions Content Manager, BenchPrep. 1 CMP credit. LaShonda Brenson, Ph.D.,

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LMS Nashville Strategy Video 370

Reid All About it

AUGUST 19, 2016

In the meantime, we’re back in business with lots of good online content to absorb this week. – Social Media 201: Content Curation, Time Management and Audience Engagement. Discuss professional develop (PD) success stories and lessons learned from the 2016 ASAE Annual Meeting. Host: On Good/Public Interest Registry.

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Price Social Media Email Marketing Innovation 150

Aaron Wolowiec

FEBRUARY 9, 2016

Tagoras recently released its much-anticipated 2016 Association Learning + Technology Report , which contains a wealth of information about associations’ efforts to incorporate technology into their educational programs and platforms. Jeff Cobb and Celisa Steele, co-founders of Tagoras.

Learning Management System 100

Learning Management System Class Social Media LMS 100

.orgSource

MARCH 6, 2023

Perhaps it’s content that’s missing the mark. Experiences like the following make Millennials and GenX, groups that associations are seeking to engage, consider even long-standing organizations with a dose of suspicion. Is technology tying your audience in knots? Maybe stale programming is stopping the love?

Leadership 88

Leadership Wisconsin Arlington Strategy 88

Association Success

NOVEMBER 5, 2019

The social responsibility aspect hits clearly home for associations, Evans said, because often their content is consumed by people beyond membership, especially in trade associations when the organizations are seen as representative of an industry. . A study from Pew Research in 2016 showed that rarity has a big impact.

Los Angeles 66

Los Angeles Guidelines Software United States 66

Association Adviser

MAY 18, 2018

On average, associations communicate with members an estimated 31 times per month (via print, online, social media and video) vs. 30 times per month in 2016 and 26 times per month in 2015. Just two percent of people surveyed think their association is overstaffed. Why segment your member communications?

Communications 60

Communications Dallas Directory Social Media 60

Socious

NOVEMBER 17, 2016

What was once a phone call is now an email sent through your association management software. Associations are at a tipping point. According to the 2016 Membership Marketing Benchmarking Report released by Marketing General, 49% of membership organizations are growing, and the other 49% are shrinking or remain stagnant.

Membership Management 100

Membership Management Software Directory Library 100

Reid All About it

MAY 5, 2017

Share your best apps and how you use them in your work…whether it is your association management data base, project or meeting management, scheduler, email, mobile app or other neat tools that saves you work and time. AIIM, the information management association, has been vocal on this subject for years.

Charlotte 158

Charlotte Raleigh Chicago Leadership 158

Associations Now

JUNE 27, 2016

The process of finding an AMS that can meet your needs isn’t easy—because it ultimately doesn’t fit any other association. Trying to figure out the right association management system (AMS) is an important part of every association’s growth. — DelCor (@delcor) June 23, 2016.

Software 40

Software Price Content Communications 40

Nimble AMS

OCTOBER 17, 2018

In the past few years, there has been a noticeable push by associations to leverage enterprise constituent relationship management (CRM) platforms from Salesforce or Microsoft as the platform for their association management software (AMS). This push has been driven by multiple factors, including the need for: CRM.

Software 84

Software Association Management Innovation System 84

SCD Group

JULY 22, 2012

By 2016, they’ll be more reliant on fixed incomes and focused on lifestyle preservation. Labels: association leadership , association management , association membership , john Haydon , Maddie Grant , Membership Marketing blog , Michael Barratt , SCD Group , SocialFish , The Nonprofit Facebook Guy , Tony Rossell.

Discount 40

Discount Price eBook Recruiting 40

Reid All About it

MARCH 13, 2020

Cutting Through The Noise: Writing On-Brand, Effective, And Accessible Content. Learn how to develop a brand voice from your existing brand foundation, what plain language best practices are and how they can quickly improve your existing content, and how to apply accessibility best practices to your content so it meets the needs of all users.

DC 44

DC Washington Revenue Communications 44

Association Adviser

JULY 10, 2017

This month, Association Adviser sat down with Andy Curliss, chief executive officer of the North Carolina Pork Council (NCPC), to chat about a job he was tapped for in November 2016 after 20 years of working as an investigative reporter and editor for The News & Observer (Raleigh) and as a division head for Gelia, Wells & Mohr, Inc.,

North Carolina 116

North Carolina Raleigh Content Communications 116

Reid All About it

DECEMBER 2, 2016

13 association management experts (including yours truly) make some predictions for 2017 in a new e-book from Aptify. Leverage your AMS data to customize your members’ experience online, ensuring they log in more often, read your content and register for that next big event. Best Practices for Content Migration Readiness.

San Jose 188

San Jose millennials Revenue Content 188

Reid All About it

DECEMBER 2, 2016

13 association management experts (including yours truly) make some predictions for 2017 in a new e-book from Aptify. Leverage your AMS data to customize your members’ experience online, ensuring they log in more often, read your content and register for that next big event. Best Practices for Content Migration Readiness.

San Jose 150

San Jose millennials Revenue Content 150

ISAE

SEPTEMBER 14, 2023

Growing Your Association’s Non-Dues Revenue: The Basics The idea that all or most of your association’s revenue should come from membership dues is an outdated, inaccurate assumption. According to ASAE, dues made up only 30% of total revenue for professional associations in 2016, a steep drop from 95.7%

Revenue 52

Revenue Learning Management System Course eBook 52