2016 California Communications Marketing 
Arc 3 Communications
JULY 21, 2021
From social media to email, blogs to newsletters, many of your association’s marketing efforts are most likely digital. Both communicating with and providing value for your members, while also bringing in new members is achieved through digital marketing efforts.
Association Success
OCTOBER 28, 2020
Nowadays, you can’t be too careful with who you communicate with online. On April 14, 2016, the EU adopted the General Data Protection Rules (GDPR) with little fanfare from businesses in the U.S. In short, if you have a business that markets to people in the EU, the GDPR applies to you. This is actually a good thing.
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Higher Logic
MARCH 6, 2020
Most Successful Online Community: CFP Board. CFP Board’s online community, Candidate Forum, launched in mid-2016 and has been highly successful in terms of supporting CFP Board’s mission of granting the CFP® certification. It has also surpassed Higher Logic’s community benchmarks! How do you stand out from the crowd?
Potomac Core
FEBRUARY 28, 2018
Their focus was to have Outdoor Recreation recognized by the Federal Bureau of Economic Analysis: Legislation was introduced and later enacted into law by President Obama in 2016. billion of current-dollar GDP in 2016. percent or $373.7 How Associations Build Their Own Customized Advocacy Strategies.
Reid All About it
DECEMBER 2, 2016
Hear about strategies to improve your membership recruitment efforts and increase your renewals through segmenting your audience, marketing channels, messaging, testing and tracking. Host: Marketing General, Inc. Presenter: Tony Rossell, senior vice president, Marketing General, Inc. Host: Grit Marketing. 1 CAE credit.
Reid All About it
DECEMBER 2, 2016
Hear about strategies to improve your membership recruitment efforts and increase your renewals through segmenting your audience, marketing channels, messaging, testing and tracking. Host: Marketing General, Inc. Presenter: Tony Rossell, senior vice president, Marketing General, Inc. Host: Grit Marketing. 1 CAE credit.
Association Adviser
AUGUST 30, 2018
Already, California has enacted their own privacy law, the California Consumer Privacy Act of 2019 (CCPA). degree in broadcast communications from Elon University in 2006. The passing of the GDPR is very important to individuals and organizations the U.S. Brian earned a B.A.
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