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2016 Benchmarking Study Reveals Association Communication Hurdles Remain

Association Adviser

Each year when Association Adviser and Naylor Association Solutions launch the Association Communications Benchmarking Study , we certainly hope to see measurable improvements in the ways associations communicate with members. Create a master calendar with dates & times for all member touchpoints: [link] @AssocAdviser.

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How to Use Your Online Community to Better Understand Your Chapters

Higher Logic

Less than half of associations measure key financial or programming metrics for their chapters, according to Mariner Management’s 2016 Chapter Benchmarking Report. How are chapter members interacting? These will help you personalize communication with chapters in the future.

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Personalization Tips: How to Reach More Association Members Through your AMS Software

Socious

After all, why would your members want to see a call-to-action to join your association when they’ve already paid their dues? Personalization is one of the top trends for 2016 and will continue to increase in importance in the coming years. Luckily, you already have the tools you need to personalize the member experience.

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Building Buy-In for an Online Community at Your Association

Higher Logic

How to Align with Your Board and Executive Team's Priorities. The engagement data generated by your community can help your membership team determine who is likely to renew and who is at risk. Once you know who’s at risk, you use automated campaigns to send timely, personalized member communications to those members.

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7 Reasons Why IT Projects Fail – Part 1

Delcor

Why IT Projects Fail Communication Issues You know what happens when a couple doesn’t communicate well with each other. Now, imagine when the large cast of characters involved in a project—the project team, project manager, business analyst, developers, users, and other stakeholders—have communication issues. Things get ugly.

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7 Reasons Why IT Projects Fail – Part 2

Delcor

To overcome resistance to change, the executive sponsor and project manager must communicate regularly with staff to establish trust and help them understand the benefits of the changes affecting them. When fear, anxiety, and ego are involved, you need communication and empathy. Lack of clear value proposition. Absent leadership.

Project 96
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A New Power Couple—Humans Plus Bots Deliver Member Delight

.orgSource

I urge my clients to study data to understand how to deliver the individualized service their members want. Our expanding digital options are increasingly paired with the desire for connection. (ZipDo) 90% of B2B decision-makers believe conversational marketing can improve customer experience.

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