Higher Logic

JANUARY 31, 2019

In its 2018 Membership Marketing Benchmark Report, Marketing General reveals that: 27% of individual member organizations have trouble attracting and/or maintaining younger members. And not just because, like, you assume all young folks love wasting away on social media ). Invest in Your Online Presence.

Communications 184

Communications millennials Tips Software 184

Association Adviser

JANUARY 25, 2019

1 in 2018, to be exact, according to the 2018 Association Communications Benchmarking Report. Information overload/communication clutter” resurfaced as the top communication challenge faced by associations in 2018, after temporarily being eclipsed by “inability to communicate member benefits effectively” in 2017. MHI Newswire.

Communications 61

Communications Social Media Newsletter Survey 61

Reid All About it

NOVEMBER 3, 2017

And I especially love it when others do it for me—those are the newsletters I value most. WBT Systems explains how to earn long-term loyalty (active loyalty) in the fickle lifelong learning market. Hmm, a personalized curated newsletter might be one thing to turn passively loyal members and customers into actively loyal ones.

DC 150

DC Washington Innovation Price 150

Reid All About it

DECEMBER 8, 2017

A recent Leading Learning newsletter from Tagoras led me to this post about building a new business model by “wandering with purpose” and experimenting until an answer presents itself. KnowBe4 says: if your IT and Marketing departments are not freaking out about GDPR compliance , you are not paying attention. RSVP by Friday 12/8.

DC 150

DC Washington Review System 150

MemberClicks

OCTOBER 4, 2022

The LinkedIn Workplace Learning Report from 2018 found that 93% of employees would stay at their company longer if they felt their employer was invested in their career development. Having employers pay membership dues can be blog topics, webinar programs, topics in newsletters or even on social media.

Tips 52

Tips Discount Newsletter Social Media 52

Aptify

JULY 24, 2019

SEO and job distribution – Optimize every job for search engines, and reach candidates through social media, email, mobile channels, and sophisticated programmatic advertising. Include a jobs feed or widget in your member and prospective member e-newsletters with recently posted jobs that sponsors have paid extra to promote.

Revenue 56

Revenue LMS Newsletter System 56

Aptify

JULY 22, 2019

SEO and job distribution – Optimize every job for search engines, and reach candidates through social media, email, mobile channels, and sophisticated programmatic advertising. Include a jobs feed or widget in your member and prospective member e-newsletters with recently posted jobs that sponsors have paid extra to promote.

Revenue 56

Revenue LMS Newsletter System 56

Reid All About it

APRIL 20, 2018

Social media metrics that matter. Sprout Social ). Solving the Marketing Puzzle. Successful marketing is like a puzzle with lots of moving pieces, and it gets more complex every day. Host: ASAE Marketing Section Council. Host: American Marketing Association. Krebs on Security ). Quiz next week. (

Social Media 37

Social Media Chicago Tools Washington 37

CMA Solutions

AUGUST 31, 2022

And that’s the short answer about why video marketing is quickly becoming the norm for businesses. A compelling video marketing strategy brings your brand to life because it captures and presents people as they are. Video marketing is a shot of adrenaline to any integrated digital marketing campaign. Closing clients.

Video 52

Video Marketing Strategy New Jersey 52

Reid All About it

APRIL 13, 2018

Does your email marketing program deliver the way you want it to? Lisa Murton Beets at the Content Marketing Institute shares eight questions you need to ask before starting down that path. From social media outlets to email and telemarketing, hear what works for other associations and tips to determine what’s right for you.

DC 30

DC Washington Revenue Chicago 30

Association Adviser

NOVEMBER 29, 2018

According to the 2018 Association Communications Benchmarking Study, one of the top reasons for declining reader engagement with association publications revolves around members’ full schedules. For instance, your association can introduce a special highlights newsletter that showcases the most-read article briefings of the month or year.

Newsletter 68

Newsletter Social Media Communications New York 68

Membership Marketing

DECEMBER 4, 2018

One of the aspects that I very much enjoy in our survey research of membership professionals is when we ask the open ended question, “ In your own words, what are the most important or successful lessons you have learned in the area of membership marketing?” Never stop marketing. Social media is not a direct acquisition tool.

Marketing 45

Marketing Social Media Newsletter Survey 45

Aptify

AUGUST 16, 2019

In fact, according to the 2018 Member Education and Career Development Report , 66 percent of members look to their professional associations to help them find new job opportunities. . It might just become one of the most viewed/clicked-upon sections of your newsletter. . Here’s how. . Connecting your career center and your LMS: .

LMS 69

LMS Newsletter Revenue Course 69

Association Adviser

DECEMBER 14, 2018

I understand the hesitation with any change in the way you do business, but if there isn’t a concerted effort to evaluate your communications and marketing technology at least once per year, your members will seek the education, content and advertising opportunities they want from for-profit, subscription-based organizations.

Technology 64

Technology Revenue Content Social Media 64

Association Adviser

JANUARY 24, 2019

According to the 2018 Association Communications Benchmarking Report , associations know that having a communications strategy is important, but they also say that creating a comprehensive plan that meets their members’ needs can be a challenge. This holds particularly true for your association’s print and digital communications.

Communications 61

Communications Content Newsletter Directory 61

MemberClicks

DECEMBER 23, 2021

A recent survey showed that the virtual event market alone is expected to be worth $504.76 That includes the speakers you select and how you create your marketing campaign to promote your event. Craft a multi-channel marketing plan. Marketing materials. Lindsay Smith, Director of Marketing at MemberClicks.

Event Planning 59

Event Planning Tips Conference Software 59

Aptify

AUGUST 16, 2019

In fact, according to the 2018 Member Education and Career Development Report , 66 percent of members look to their professional associations to help them find new job opportunities. . It might just become one of the most viewed/clicked-upon sections of your newsletter. . Here’s how. . Connecting your career center and your LMS: .

LMS 56

LMS Newsletter Revenue Course 56

MemberClicks

DECEMBER 23, 2021

A recent survey showed that the virtual event market alone is expected to be worth $504.76 That includes the speakers you select and how you create your marketing campaign to promote your event. Craft a multi-channel marketing plan. Marketing materials. Lindsay Smith, Director of Marketing at MemberClicks.

Event Planning 52

Event Planning Tips Conference Software 52

AssociationChat

JUNE 28, 2020

We found that while Retail, Real-Estate, and Travel & Hospitality industries have struggled, industries such as Media & Entertainment, Video Conferencing and Social Media have prospered. The financial markets are a bellwether, at least. Penn) March 27, 2020 – SUBSCRIBE TO HIS NEWSLETTER! Rising rates?

United States 59

United States New York Conference Seattle 59

AssociationChat

APRIL 15, 2020

We found that while Retail, Real-Estate, and Travel & Hospitality industries have struggled, industries such as Media & Entertainment, Video Conferencing and Social Media have prospered. The financial markets are a bellwether, at least. Penn) March 27, 2020 – SUBSCRIBE TO HIS NEWSLETTER! Rising rates?

United States 52

United States New York Conference Seattle 52