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10 Association Communications Stats with Tips to Reach Younger Members More Effectively

Higher Logic

The sooner associations wake up to the reality that their multigenerational membership base isn’t going to retain itself with an outdated communications strategy, the sooner they can break through to emerging generations and maximize overall engagement and retention. 10 Association Communications Stats + Membership Tips.

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Daily Buzz: Attract Millennials and Gen Z to Meetings

Associations Now

What millennials really want is more digital integration and to be included in all aspects of a meeting, says Jason Dorsey, president of The Center for Generational Kinetics, in an interview with BizBash. The best way to reach millennials is to create the foundation for a great event before the event happens,” he says.

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Daily Buzz: Millennials’ Work Anxiety Challenges

Associations Now

Millennials deal with work-disrupting mental health issues at nearly twice the U.S. Also: how to juggle personal and work activities during the holiday season. And for millennials, the effects of feeling overwhelmed bleed deeper into work than older generations. For millennial and gen Z workers, that number jumps to 30 percent.

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Association Brain Food Weekly: 12.21.18

Reid All About it

Some quick hits before we get to this week’s list of free webinars: Perennials (older workers), not millennials, will trigger the next wave of talent retention efforts. B2B content marketing predictions and trends for 2019. The Power of Suggestion: How to Get and Gain Influence. Nonprofit Tech Trends 2019.

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Association Brain Food Weekly: 04.26.19

Reid All About it

The weekly list of free educational events and resources for the association communityMillennials and Gen Z are joiners but only if they believe the ROI your association offers is worth the short-term sacrifice to their budget. How to make better hotel coffee in your room. Marshal Carper, Social Media Examiner ).

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Daily Buzz: Attendees Want Meat-Free Meetings

Associations Now

A North American market research study found that 35 percent of millennial guests are looking for more vegetarian options on menus,” said Debra Lykkemark, president of Vancouver, British Columbia-based Culinary Capers, in an interview with Special Events. — TEC – Technology Exploration Conference (@TECbyASAE) December 3, 2019.

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Building Buy-In for an Online Community at Your Association

Higher Logic

How to Align with Your Board and Executive Team's Priorities. The engagement data generated by your community can help your membership team determine who is likely to renew and who is at risk. Once you know who’s at risk, you use automated campaigns to send timely, personalized member communications to those members.