Higher Logic
DECEMBER 27, 2018
Now, as a consumer in 2019, how much generic and lifeless content are you hoping to, well…consume? Think Like a Human Brand in 2019 (and Have Fun with It). Then use that human tone to communicate in other ways, like in an online community or through a ( not-so-creepy ) marketing automation campaign.
Higher Logic
FEBRUARY 4, 2020
The sooner associations wake up to the reality that their multigenerational membership base isn’t going to retain itself with an outdated communications strategy, the sooner they can break through to emerging generations and maximize overall engagement and retention. 10 Association Communications Stats + Membership Tips.
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Higher Logic
DECEMBER 19, 2018
In 2019, how do you plan to get your members to stick around? If you’re wondering how to attack the retention question this year, these stats are a pretty good indicator of where you should start. Check out Annie’s tips (scenario #2) on how to conduct online community focus groups. Communicate.
Higher Logic
JANUARY 15, 2020
Editor's note: Anne-Margaret, online community manager for the American Association for Clinical Chemistry (AACC), shares her perspective on Super Forum 2019. For example, who owns your online community ? It fascinates me to learn where, in an association, the online community manager sits.
Higher Logic
JUNE 26, 2019
The data published in The Community Roundtable’s 10th Annual State of Community Management report was collected from 325 community programs between January and March 2019. Communities are change agents, there’s no doubt about it. Remember: To build a successful, impactful community, you must do it All Together.
Associations Now
JANUARY 15, 2019
The member experience ebbs and flows with activity throughout the year, which is why a content calendar can help you plan for member engagements in 2019. At the start of a new year, it’s a good idea not only to set a few New Year’s resolutions , but also to think about upcoming activities and ways you’ll engage your members in 2019.
Association Adviser
APRIL 2, 2019
We’ve all assumed we know what we’re doing when it comes to association communications, and we’ve all been humbled to discover that’s not always true. The 2019 Association Communications Benchmarking Survey is your way to provide this type of help. Don’t feel bad. Your individual input matters!
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