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How to engage your members in today’s hyper personalized world

Aptify

We want companies to address us by name in the communications they send us. Considering today’s consumer expectations, it’s not too surprising that the Association of National Advertisers voted “ personalization” the marketing word of the year for 2019. Compliance certifications to validate security. Consider the member journey.

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Association Brain Food Weekly: 12.7.18

Reid All About it

How does any association professional juggle everything on their to-do list? Members need certifications and certificate programs to advance in their careers, and associations need the non-dues revenue those programs provide, says MemberSuite. How to Prepare for the 2019 Hospitality Market. More info/register.

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Association Brain Food Weekly: 6.21.19

Reid All About it

As jobs change, career pathways and certification programs must change as well, says The Urban Institute. – How to Go Around IT for Your Business Needs: Do’s, Can’s and Should You’s? 2019 eLearning Hype Curve Predictions: Midyear Update. But for 2019, we came armed with data. More info/register.

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Building Buy-In for an Online Community at Your Association

Higher Logic

How to Align with Your Board and Executive Team's Priorities. Once you know who’s at risk, you use automated campaigns to send timely, personalized member communications to those members. Looking to personalize and target your email communications strategy to different member segments? Growing Non-Dues Revenue. Learn more below.

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Association Brain Food Weekly: 1.24.20

Reid All About it

WBT Systems explains what associations can learn from nurses—the most trusted profession for the last 18 years—and how to gain the trust of members, customers and prospects. In this one, they explain how to help struggling chapter leaders and prevent leadership crises from happening in the first place. Where did Americans move in 2019?

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Association Brain Food Weekly: 11.29.19

Reid All About it

Dan Hickey at DelCor Technology Solutions explains how to avoid application sprawl by taking a strategic approach to Office 365. The March/April 2019 issue of Cook’s Illustrated has the recipe. Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Host: Rogue Tulips LLC.

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Association Brain Food Weekly: 3.15.19

Reid All About it

Here’s a quick path to burnout: all the tedious tasks associated with certification processes , yuck, been there. Tue 3/19 at 12 p.m.* – How Microsoft Is Making the Future. Hear how Chai and Becker create, communicate, and inspire their colleagues, partners, and users with foresight and insight. Tue 3/19 at 2 p.m.

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