Reid All About it

JANUARY 18, 2019

In this competitive talent market, this sounds like a must-read for association execs. LinkedIn, Coursera, Udemy and other learning platforms are coming for your market, if they haven’t already. He’s spot on, but, thankfully, provides advice on how to overcome these challenges. Ryan Law, CXL ). Barry Davret, Medium ).

DC 293

DC Washington Member Engagement Content 293

Reid All About it

JANUARY 4, 2019

How close is your association’s IT leader to his description? The first step to developing a 2019 member engagement plan is looking back at 2018’s engagement metrics. MemberSuite provides examples of these metrics and explains how to use them to spot opportunities as well as problem areas that need improvement.

Video 285

Video Washington Social Media DC 285

Associations Now

FEBRUARY 6, 2020

What it takes to connect with diverse audiences through inclusive marketing. Also: How your association can help industry professionals deal with mental health issues. And yet organizations are running into a problem: Their inclusive marketing campaigns aren’t connecting with audiences. Other Links of Note.

Marketing 101

Marketing LMS System Education 101

Higher Logic

JANUARY 7, 2019

In the spirit of reflection, strategy, and righting our wrongs in the new year, I invite you to take a step back and ask yourself: Am I making any of these online community building mistakes? If so, how committed am I to building a strong and sustainable community in 2019 and beyond? But how to engage? Mentorship?

Case Study 204

Case Study Tools Marketing Resources 204

Associations Now

AUGUST 1, 2019

Legacy outcomes should be included in every business event study or evaluative report and then communicated to governments, communities, industries and universities, as well as event organizers and individual delegates plus any stakeholders that have invested in the business event. — Higher Logic (@HigherLogic) August 1, 2019.

How To 63

How To Recruiting Recruitment Analysis 63

Reid All About it

DECEMBER 21, 2018

Peter Houstle of Mariner Management & Marketing has been working with several associations on a chapter ROI matrix. Billhighway provides examples of how associations are using this matrix to quantify (in dollars) the value chapters deliver to their associations. B2B content marketing predictions and trends for 2019.

Email Marketing 175

Email Marketing Social Media Library millennials 175

Expo Logic

JANUARY 28, 2019

To help you stay up-to-date on the new technologies entering the market and decide which to incorporate at your next event, we have compiled the top event technology trends of 2019 into one eBook. In the 2019 Event Technology Trends eBook you’ll discover: The latest event technologies and how to implement them.

eBook 34

eBook Technology Social Media Innovation 34

Membership Marketing

JULY 11, 2024

This post is an excerpt from the just-released 2024 Membership Marketing Benchmarking Report. Our 2024 Membership Marketing Benchmarking Report shows that associations are continuing to rebound from the challenges of the past few years and are steadily expanding their membership. You can download your copy here.

Report 52

Report Marketing Member Research Innovation 52

MemberClicks

NOVEMBER 16, 2021

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. How to Choose Your Member Newsletter Name.

Newsletter 108

Newsletter Tips Email Marketing Social Media 108

Associations Now

AUGUST 13, 2019

By strengthening your messaging, you won’t even have to try very hard to prove your relevance because you’ll be constantly communicating it, driving it into your audience’s subconscious,” Bottorff says. — Leanora Minai (@LeanoraMinai) August 13, 2019. Thank you ? johnlegend ? and #ASAE19 for this special evening.

How To 72

How To Columbus Ohio Social Media 72

Reid All About it

DECEMBER 7, 2018

Sounds like the perfect match in the competitive lifelong learning market. “ 71% of marketers use personalization in marketing, and 8 in 10 of them see results. Marketing Charts ). The Next Web ). .* – ASAE Gold Circle Awards – 2018 Winners Webinar: Marketing Edition. Host: ASAE Marketing Council Section.

Washington 186

Washington DC Library Tips 186

Expo Logic

JANUARY 28, 2019

To help you stay up-to-date on the new technologies entering the market and decide which to incorporate at your next event, we have compiled the top event technology trends of 2019 into one eBook. In the 2019 Event Technology Trends eBook you’ll discover: The latest event technologies and how to implement them.

eBook 28

eBook Technology Social Media Innovation 28

Higher Logic

FEBRUARY 21, 2020

Based on Forrester Research’s US Customer Experience Index, 2019 , “Brands that want to break away from the pack should focus on emotion.” How do you make your customers feel? Are your digital communications tailored to customers’ interests? Customer marketing is becoming increasingly important to tech companies.

eBook 286

eBook Tools Products Communications 286

Reid All About it

NOVEMBER 30, 2018

We thought we knew how to respond, but what we learned surprised us, and changed our interaction with this segment of our membership.” Seth Godin is the author of 18 international bestsellers focusing on the post-industrial revolution, the way ideas spread, marketing, quitting, leadership, and making an impact. Got my attention.

Innovation 191

Innovation Technology DC Tips 191

Associations Now

APRIL 22, 2019

“If there’s only one takeaway you get from this, it should be that the lines of communication between you and your members should always be open,” Walker says. Inc) April 22, 2019. Other than drive, Eckfeldt says mastery of a skill and reasonable market demand drive a successful career. You Need More Than Passion.

How To 84

How To Newsletter Member Experience System 84

Reid All About it

JUNE 21, 2019

The weekly list of free educational events and resources for the association community… Maggie McGary shares insights from the Community Roundtable’s 10th Annual State of Community Management report and cross-references them with findings from MGI’s Membership Marketing Benchmarking Report. More info/register.

Los Angeles 186

Los Angeles DC Washington Phoenix 186

Reid All About it

NOVEMBER 29, 2019

Dan Hickey at DelCor Technology Solutions explains how to avoid application sprawl by taking a strategic approach to Office 365. The March/April 2019 issue of Cook’s Illustrated has the recipe. Learn how to shift your mindset and improve member engagement throughout the membership cycle. Demystifying Event Marketing.

West Virginia 360

West Virginia Washington DC Revenue 360

Expo Logic

FEBRUARY 4, 2019

We may already be a month into 2019 but the new year’s resolutions you made are still just as important as they were on January 1 st. Outside of the personal resolutions you made for the new year, event professionals should also be thinking about the changes and improvements that can be made to enhance events in 2019. About the Author.

eBook 34

eBook Technology Event Planning Marketing 34

Higher Logic

DECEMBER 20, 2018

This is nothing new, by the way.although technology has changed how and where we buy, successful brands have always focused on delivering valuable products to their customers and making it easy for them to purchase. Why Community Should Be Part of Software Companies’ 2019 Strategy. How does each one of these drive more revenue?

Software 159

Software Revenue Communications Team 159

Association Adviser

OCTOBER 23, 2018

Okay, perhaps this is not exactly how association communication awards presentations really go down. However, the recognition and pride that communications awards bring to associations are no less than Oscar-worthy. There are many awards contests for which association communications are eligible.

Newsletter 84

Newsletter Communications Press Release Social Media 84

Associations Now

JANUARY 15, 2019

A robust event marketing campaign can be expensive—but you don’t have to have a big budget to succeed. You’ve planned out every last detail of your event, and now it’s time to plug in your marketing strategies to create buzz and boost registration numbers. All event communication should be personalized to its audience.

Marketing 69

Marketing Discount Price Recruiting 69

Reid All About it

MARCH 15, 2019

Tue 3/19 at 12 p.m.* – How Microsoft Is Making the Future. Hear how Chai and Becker create, communicate, and inspire their colleagues, partners, and users with foresight and insight. Meetings Master Classes 2019 Session 3: Accountability and Conflict Management – A Planner’s Guide. Tue 3/19 at 2 p.m.

DC 150

DC Washington Denver Sacramento 150

Higher Logic

MAY 8, 2019

billion by 2019). If your target audience has opted into your communications, the open rate should be on the higher end. How do your association’s metrics stack up? Regardless of how great your content is, if your members aren’t opening your emails, your message isn't getting out there. Marketing Automation [Explained].

Tips 166

Tips Email Marketing Newsletter Communications 166

Expo Logic

FEBRUARY 4, 2019

We may already be a month into 2019 but the new year’s resolutions you made are still just as important as they were on January 1 st. Outside of the personal resolutions you made for the new year, event professionals should also be thinking about the changes and improvements that can be made to enhance events in 2019. About the Author.

eBook 28

eBook Technology Event Planning Marketing 28

Reid All About it

FEBRUARY 7, 2020

Billhighway explains how to prevent the worst from happening when chapters outsource services and hire staff. Quick hits before we get to the list of this week’s free education: If your association has an online community, you’re encouraged to participate in the State of Community Management 2020 survey conducted by The Community Roundtable.

Chicago 243

Chicago Baltimore Education Content 243

Association Adviser

AUGUST 30, 2018

Already, California has enacted their own privacy law, the California Consumer Privacy Act of 2019 (CCPA). degree in broadcast communications from Elon University in 2006. The post How to Tell If GDPR Applies to You appeared first on Association Adviser. Brian earned a B.A.

How To 68

How To California Boston DC 68

Reid All About it

FEBRUARY 14, 2020

Alex Birkett at HubSpot describes success theater and how to eliminate it. You can introduce your members and customers to Effectiveness by teaching them how to succeed as online learners. Presenters: Sofia Leiva, Marketing Programs Manager, 3Play Media. Georgia McGoldrick, Product Marketing Specialist, 3Play Media.

DC 243

DC Content Education Washington 243

Reid All About it

MARCH 10, 2023

The weekly list of free educational events and resources for the association community… ChatGPT. WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. Content marketing. You need a content marketing ecosystem to support them. Membership engagement. 1 CAE credit.

Committee 195

Committee Education Software Technology 195

Reid All About it

JUNE 7, 2019

The Road to Member Engagement Is Paved with Personalized Marketing. Learn how to gather your best member interactions and pivot from simply collecting data to modernizing your member outreach and engagement strategies. Find out how to overcome the barriers to entry and start offering successful digital events. 1 CAE credit.

Proposal 170

Proposal eBook Maine Tips 170

Higher Logic

MAY 29, 2020

How to Align with Your Board and Executive Team's Priorities. The engagement data generated by your community can help your membership team determine who is likely to renew and who is at risk. Once you know who’s at risk, you use automated campaigns to send timely, personalized member communications to those members.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Reid All About it

APRIL 12, 2019

Association professionals, please consider participating in the 2019 Association Communications Benchmarking Survey. MemberSuite shares membership marketing tactics to use before, during and after your event to recruit non-member attendees. Tom Whatley, Content Marketing Institute ). How to Lead Enterprise Agile.

LMS 276

LMS Pennsylvania Innovation Education 276

Reid All About it

APRIL 28, 2023

WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Membership marketing has come a long way since I first started in associations. Matt Mayberry, Harvard Business Review ) How to increase email open rates: 13 key success factors with examples.

DC 206

DC Recruiting Recruitment Washington 206

Reid All About it

APRIL 26, 2019

The weekly list of free educational events and resources for the association community… Millennials and Gen Z are joiners but only if they believe the ROI your association offers is worth the short-term sacrifice to their budget. How to make better hotel coffee in your room. Marshal Carper, Social Media Examiner ). Christopher S.

Social Media 170

Social Media Arizona millennials Proposal 170

Associations Now

FEBRUARY 19, 2020

To help you find out, Wild Apricot’s Tatiana Morand breaks down nonprofit trends to look out for as your organization develops its marketing, tech, and leadership strategies for 2020. When it comes to marketing, make communications personal. How to Onboard Your Board. This trend will continue through 2020,” Morand says.

Leadership 117

Leadership Recruiting Recruitment Report 117

Associations Now

SEPTEMBER 11, 2019

Feeling stuck on how to switch up this year’s conference? Also: how to strengthen communication as a remote employee. Communicate Like a Champ. These are the 7 reasons why working from home can make you a better communicator [link]. — Fast Company (@FastCompany) September 11, 2019. Work From Home?

Communications 85

Communications Tips Team Conference 85

Associations Now

DECEMBER 3, 2019

A North American market research study found that 35 percent of millennial guests are looking for more vegetarian options on menus,” said Debra Lykkemark, president of Vancouver, British Columbia-based Culinary Capers, in an interview with Special Events. — TEC – Technology Exploration Conference (@TECbyASAE) December 3, 2019.

millennials 69

millennials Conference Technology Member Engagement 69

Reid All About it

MARCH 22, 2019

They advise associations to “ rethink how you approach needs assessments if you wish to develop and deliver relevant, useful education that meets existing market needs and anticipates future needs.”. Gain insights into how to involve key stakeholders and achieve buy-in from decision-makers. Learn how to monetize your app.

Arlington 170

Arlington DC Washington LMS 170