Higher Logic

DECEMBER 27, 2018

Now, as a consumer in 2019, how much generic and lifeless content are you hoping to, well…consume? Think Like a Human Brand in 2019 (and Have Fun with It). Think Like a Human, But Keep the Marketing Magic Alive. Wouldn’t you say? Don’t be afraid to take risks. Because here’s the thing about risks – people take them, not brands.

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Social Media How To Marketing Communications 153

Protech

MAY 13, 2020

When the COVID-19 pandemic brought in-person events to a halt in early 2020, the Protech marketing team joined so many others in the association community in scrambling to shift gears. As Protech’s event guru, Marketing Communications Specialist Heather Hughes’ event planning skills were put to the test – and she delivered. .

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Communications Marketing Maryland Event Planning 64

Associations Now

JANUARY 1, 2019

We asked a few association professionals what their 2019 membership resolutions will be. Before the clock struck midnight to close out 2018, we asked a few of them to share a membership resolution they’ve made or a goal they plan to reach for in 2019. I’ll be honest: This is a resolution that I will strive to keep in 2019.

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Indianapolis Maryland Chicago Survey 90

Mariner Management

OCTOBER 16, 2020

One thing is certain; if there is one essential truth about component relations it’s that we are in a partnership with our chapters and nothing is more effective at maintaining those partnerships than good old fashion communications. Two-thirds of the battle is just communications. Not everyone communicates or learns in the same way.

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GrowthZone

AUGUST 2, 2022

According to the ACCE website, ACCE’s Awards for Communications Excellence program is designed to showcase the top communications and marketing work of chambers of commerce and similar organizations. Chambers of commerce create community impact, more so now than ever before,” said ACCE President & CEO Sheree Anne Kelly.

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Associations Now

JANUARY 15, 2019

The member experience ebbs and flows with activity throughout the year, which is why a content calendar can help you plan for member engagements in 2019. At the start of a new year, it’s a good idea not only to set a few New Year’s resolutions , but also to think about upcoming activities and ways you’ll engage your members in 2019.

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Content Social Media Member Engagement Team 97

Association Adviser

SEPTEMBER 9, 2019

Customized member communications are needed now. Learn how with data from our 2019 Association Communications Benchmarking Report. The post Customized Member Communications are Within Your Association’s Reach appeared first on Association Adviser.

Communications 61

Communications Report Marketing 61

Higher Logic

FEBRUARY 7, 2019

Can we talk about how glamorous the life of a marketer is for a moment? …I While the role of a marketer can be incredibly interesting and rewarding, it doesn’t come without challenges. You’re not alone, you hardworking marketer, you! As HL Marketing Specialist Amie Perrott put it: “ The staying up-to-date battle is real.

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Associations Now

OCTOBER 23, 2018

Meeting technology will shift in 2019. Meeting technology is always evolving—and industry experts don’t think 2019 will be any exception. Data literacy is an important skill, but you have to understand the different types of data and how they are computed to communicate about it effectively. Harvard Business Review explains.

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Technology Content Software Review 73

Association Adviser

JANUARY 22, 2020

Associations should use digital and print communication to maximize reach. The post Long Live Print: The Enduring, Original Communication Method appeared first on Association Adviser. Both are important to showcase the association as a prime source for industry news.

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MemberClicks

FEBRUARY 9, 2023

That means clearly communicating your organization’s value proposition. Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling. But that’s where a marketing plan can help.

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Marketing Strategy Tips Email Marketing 98

Associations Now

JUNE 6, 2019

The opening keynoter at ASAE’s 2019 Marketing, Membership & Communications Conference says associations can apply these same techniques to their marketing efforts. I love digital and try to do as much as I can digitally,” said Earle, who used viral marketing to grow his brand. Achieving Viral Marketing Success.

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Marketing Social Media Discount Team 106

Association Adviser

OCTOBER 28, 2019

The 4 C's of Engagement: Capture, Customize, Curate & Communicate is Association Adviser's latest webinar about our ongoing Association Communication Benchmarking Report. This 60-minute webinar highlights findings from the 2019 report.

Communications 60

Communications Report Marketing 60

Higher Logic

AUGUST 1, 2019

You don't have to test every communication channel to find out the best way to reach your prospects, thanks to data from fellow associations. The Membership Marketing Benchmarking Report from Marketing General Inc. reports which recruitment marketing channels have performed the best for associations (trade and professional).

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Reid All About it

JANUARY 11, 2019

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. I also like perusing posts on 2019 trends. Three ways content marketers can provide value to the sales team.

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Associations Now

MAY 9, 2019

Colleen Bottorff writes on the MemberClicks blog that instead of working hard to convince potential members of your value in occasional recruitment campaigns, you should show it to them continuously through your regular communications. — Phelps Hope (@_PhelpsHope) May 8, 2019. Missed Google’s I/O 2019 keynote?

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Communications Social Media Newsletter Recruiting 52

Expo Logic

NOVEMBER 21, 2018

Expo Logic is excited to participate in the Community Brands user conference, Xperience 2019, and we want to see you there! Come visit Xperience 2019 and learn more about event technology trends and updates at what is expected to be one of the best technology conferences of the year. Xperience 2019. November 10-13, 2019.

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Florida Conference Technology Video 39

Reid All About it

JANUARY 18, 2019

In this competitive talent market, this sounds like a must-read for association execs. LinkedIn, Coursera, Udemy and other learning platforms are coming for your market, if they haven’t already. A classic marketing mantra (about pricing) is flawed. Presenter: Jason Askew, Product Marketing Manager, Cvent. Host: ASAE.

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Reid All About it

JANUARY 4, 2019

The first step to developing a 2019 member engagement plan is looking back at 2018’s engagement metrics. Tony Rossell at Marketing General Inc. identifies six bad marketing habits that are killing membership marketing and growth —fodder for your association’s New Year’s resolutions. Nonprofit Tech Trends 2019.

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Higher Logic

JANUARY 7, 2019

In the spirit of reflection, strategy, and righting our wrongs in the new year, I invite you to take a step back and ask yourself: Am I making any of these online community building mistakes? If so, how committed am I to building a strong and sustainable community in 2019 and beyond? The Business Impact of Online Communities.

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Case Study Tools Marketing Resources 204

Associations Now

MARCH 20, 2019

In order for your organization’s content marketing strategy to be effective, it needs to be working toward a larger goal, whether that’s growing awareness or building up your email list. Another hard truth of content marketing: It’s all about messaging. — MeetingsNet (@meetingsnet) March 19, 2019.

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Content Strategy Marketing Review 93

Expo Logic

JANUARY 28, 2019

To help you stay up-to-date on the new technologies entering the market and decide which to incorporate at your next event, we have compiled the top event technology trends of 2019 into one eBook. In the 2019 Event Technology Trends eBook you’ll discover: The latest event technologies and how to implement them. About the Author.

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eBook Technology Social Media Innovation 34

Associations Now

FEBRUARY 6, 2020

What it takes to connect with diverse audiences through inclusive marketing. A 2019 Adobe research report showed that 61 percent of Americans find diversity in advertising important, and 38 percent of consumers are more likely to trust brands that do well with showing diversity in their ads. Other Links of Note.

Marketing 80

Marketing LMS System Education 80

Associations Now

JULY 1, 2019

A new report from Heinz Marketing and PAN Communications notes that even as content marketing programs mature, many organizations find issues like ROI and strategic integration hard to solidify. That’s a point that the 2019 Content Fitness Report [registration], from Heinz Marketing and PAN Communications, hits on.

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Content Marketing Report Tools 87

Reid All About it

DECEMBER 21, 2018

Peter Houstle of Mariner Management & Marketing has been working with several associations on a chapter ROI matrix. B2B content marketing predictions and trends for 2019. TopRank Marketing ). Mon 1/8 at 1 p.m.* – 10 Website and Email Marketing Best Practices for Small Nonprofits. Nonprofit Tech Trends 2019.

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MemberClicks

NOVEMBER 16, 2021

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. It also offered a 15.22% conversion rate in 2021.

Newsletter 108

Newsletter Tips Email Marketing Social Media 108

Expo Logic

JANUARY 28, 2019

To help you stay up-to-date on the new technologies entering the market and decide which to incorporate at your next event, we have compiled the top event technology trends of 2019 into one eBook. In the 2019 Event Technology Trends eBook you’ll discover: The latest event technologies and how to implement them. About the Author.

eBook 28

eBook Technology Social Media Innovation 28

Higher Logic

FEBRUARY 21, 2020

Based on Forrester Research’s US Customer Experience Index, 2019 , “Brands that want to break away from the pack should focus on emotion.” Are your digital communications tailored to customers’ interests? Customer marketing is becoming increasingly important to tech companies. How do you make your customers feel?

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eBook Tools Products Communications 286

Associations Now

SEPTEMBER 24, 2019

Leverage LinkedIn as a marketing tool to drive brand awareness. The majority of its users are on it daily, which provides businesses and brands with a great platform for implementing a social media marketing strategy.”. “The — NetForum (@NetForumCB) September 24, 2019. Also: Do your chapters need more support?

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Marketing Analysis Social Media Report 62

Associations Now

OCTOBER 28, 2019

When your nonprofit communications team is writing day in and day out, it can be easy to fall back on old templates or too often repeat specific turns of phrase. But when that happens, over time, communications become formulaic, predictable, and unengaging. — George Whitesides (@gtwhitesides) October 23, 2019.

Communications 40

Communications Social Media Team Cost 40

Reid All About it

DECEMBER 7, 2018

Sounds like the perfect match in the competitive lifelong learning market. “ 71% of marketers use personalization in marketing, and 8 in 10 of them see results. Marketing Charts ). The Next Web ). .* – ASAE Gold Circle Awards – 2018 Winners Webinar: Marketing Edition. Host: ASAE Marketing Council Section.

Washington 186

Washington DC Library Tips 186

Reid All About it

NOVEMBER 30, 2018

Seth Godin is the author of 18 international bestsellers focusing on the post-industrial revolution, the way ideas spread, marketing, quitting, leadership, and making an impact. Event Tech Trends: What We Learned & How to Evolve in 2019. Event Tech Trends: What We Learned & How to Evolve in 2019. More info/register.

Innovation 190

Innovation Technology DC Tips 190

Expo Logic

FEBRUARY 4, 2019

We may already be a month into 2019 but the new year’s resolutions you made are still just as important as they were on January 1 st. Outside of the personal resolutions you made for the new year, event professionals should also be thinking about the changes and improvements that can be made to enhance events in 2019. About the Author.

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eBook Technology Event Planning Marketing 34

Nimble AMS

MARCH 6, 2023

The 2020 United States Census reports that women have increased STEM employees from 8% in 1970 to 27% in 2019. While women have made great strides in the U.S. workforce, they are still vastly underrepresented in STEM jobs. Our Nimble AMS team thought we would also celebrate some of our standout customer leaders.

Innovation 144

Innovation District of Columbia Baltimore Illinois 144

Membership Marketing

JANUARY 2, 2020

Based on my client interactions this past year and our ongoing benchmarking research with a thousand associations here are the trends that I think will impact membership marketing in the year ahead. Digital Marketing – The use of online paid digital marketing (including Facebook, Google, and LinkedIn) will continue to grow in 2020.

Marketing 52

Marketing Analysis Video Communications 52

Reid All About it

JUNE 21, 2019

The weekly list of free educational events and resources for the association community… Maggie McGary shares insights from the Community Roundtable’s 10th Annual State of Community Management report and cross-references them with findings from MGI’s Membership Marketing Benchmarking Report. PCMA EDUCON LIVE 2019.

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Los Angeles DC Washington Phoenix 186

Higher Logic

DECEMBER 20, 2018

However, companies that compete in markets with little to no competition have found ways to be successful over time, simply by being the best or only option available. Why Community Should Be Part of Software Companies’ 2019 Strategy. Create better channels of communication that humanize your brand. Let’s explore. #1:

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Software Revenue Communications Team 159