Reid All About it

JANUARY 11, 2019

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. I also like perusing posts on 2019 trends. Three ways content marketers can provide value to the sales team.

DC 275

DC Washington Learning Management System LMS 275

Reid All About it

JANUARY 4, 2019

The first step to developing a 2019 member engagement plan is looking back at 2018’s engagement metrics. Tony Rossell at Marketing General Inc. identifies six bad marketing habits that are killing membership marketing and growth —fodder for your association’s New Year’s resolutions. CAE credit.

Video 285

Video Washington Social Media DC 285

Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Associations Now

SEPTEMBER 24, 2019

Leverage LinkedIn as a marketing tool to drive brand awareness. The majority of its users are on it daily, which provides businesses and brands with a great platform for implementing a social media marketing strategy.”. “The — NetForum (@NetForumCB) September 24, 2019. Also: Do your chapters need more support?

Marketing 65

Marketing Analysis Social Media Report 65

Reid All About it

NOVEMBER 29, 2019

The March/April 2019 issue of Cook’s Illustrated has the recipe. This opportunity is for association professionals who are responsible for reporting analytics to leadership, Boards of Directors, and other stakeholders, to come together in a free-flowing environment to share their lunchtime and discuss, this month, member engagement scoring.

West Virginia 360

West Virginia Washington DC Revenue 360

Nimble AMS

MARCH 6, 2023

The 2020 United States Census reports that women have increased STEM employees from 8% in 1970 to 27% in 2019. Laurin is a leader in event promotion and member engagement strategy at her organization. While women have made great strides in the U.S. workforce, they are still vastly underrepresented in STEM jobs.

Innovation 145

Innovation District of Columbia Baltimore Illinois 145

Higher Logic

MAY 8, 2019

billion by 2019). Keep this in mind when trying to reach your busy members. A “good” email open rate among members depends on your industry and the end goal of your email. If your target audience has opted into your communications, the open rate should be on the higher end. Marketing Automation [Explained].

Tips 166

Tips Email Marketing Newsletter Communications 166

Reid All About it

JUNE 21, 2019

The weekly list of free educational events and resources for the association community… Maggie McGary shares insights from the Community Roundtable’s 10th Annual State of Community Management report and cross-references them with findings from MGI’s Membership Marketing Benchmarking Report. 1 CAE credit.

Los Angeles 186

Los Angeles DC Washington Phoenix 186

Reid All About it

DECEMBER 7, 2018

Members need certifications and certificate programs to advance in their careers, and associations need the non-dues revenue those programs provide, says MemberSuite. Sounds like the perfect match in the competitive lifelong learning market. “ 71% of marketers use personalization in marketing, and 8 in 10 of them see results.

Washington 186

Washington DC Library Tips 186

Reid All About it

MARCH 15, 2019

Hear how Chai and Becker create, communicate, and inspire their colleagues, partners, and users with foresight and insight. Harald Becker, Director Industry Engagement & Research, Microsoft. Meetings Master Classes 2019 Session 3: Accountability and Conflict Management – A Planner’s Guide. Tue 3/19 at 2 p.m.

DC 150

DC Washington Denver Sacramento 150

Reid All About it

FEBRUARY 7, 2020

Quick hits before we get to the list of this week’s free education: If your association has an online community, you’re encouraged to participate in the State of Community Management 2020 survey conducted by The Community Roundtable. A must-read for content marketers: how to create a strategic editorial calendar.

Chicago 243

Chicago Baltimore Education Content 243

Reid All About it

JUNE 14, 2019

Why Content Marketing Is Key in B2B Lead Generation Efforts. Learn how to create a content marketing strategy that generates qualified leads for your organization. Find out how to assess your current content marketing strategy and identify what you need, how to create content, and how to measure its success. More info/register.

Fort Worth 170

Fort Worth Tips Dallas Social Media 170

Association Adviser

APRIL 2, 2019

Let’s ask this question another way: Have you ever launched a new event, magazine or social media account, assumed your members would be just as excited about it as you are and felt disappointed when the initiative fell flat? The 2019 Association Communications Benchmarking Survey is your way to provide this type of help.

How To 61

How To Survey Communications Video 61

Reid All About it

JUNE 7, 2019

The Road to Member Engagement Is Paved with Personalized Marketing. Learn how to gather your best member interactions and pivot from simply collecting data to modernizing your member outreach and engagement strategies. Megan Lopez, senior marketing manager at Personify. Tue 6/11 at 2 p.m. –

Proposal 170

Proposal eBook Maine Tips 170

Reid All About it

APRIL 12, 2019

Association professionals, please consider participating in the 2019 Association Communications Benchmarking Survey. MemberSuite shares membership marketing tactics to use before, during and after your event to recruit non-member attendees. Tom Whatley, Content Marketing Institute ). More info/register.

LMS 276

LMS Pennsylvania Innovation Education 276

GrowthZone

MARCH 13, 2021

Editor’s note: This article was originally posted on September 23, 2019. Leveraging a robust AMS system engages members and helps you develop your association, while automating many mundane and repetitive tasks. This article will help you compare and evaluate the best association management software currently on the market. .

Software 148

Software Association Management Price Membership Management 148

Associations Now

DECEMBER 3, 2019

A North American market research study found that 35 percent of millennial guests are looking for more vegetarian options on menus,” said Debra Lykkemark, president of Vancouver, British Columbia-based Culinary Capers, in an interview with Special Events. — TEC – Technology Exploration Conference (@TECbyASAE) December 3, 2019.

millennials 55

millennials Conference Technology Member Engagement 55

Associations Now

NOVEMBER 12, 2019

Either everyone renews on the same date each year, or individual members renew on their join-date anniversary. In the 2019 Membership Marketing Benchmarking Report from Marketing General Incorporated, about half of associations surveyed (48 percent) said they operate on calendar renewals.

Discount 100

Discount Newsletter Software Survey 100

Reid All About it

APRIL 26, 2019

The weekly list of free educational events and resources for the association community… Millennials and Gen Z are joiners but only if they believe the ROI your association offers is worth the short-term sacrifice to their budget. Digital Marketing Trends and Traditions 2019. Tue 4/30 at 1 p.m. Tue 4/30 at 2 p.m.

Social Media 170

Social Media Arizona millennials Proposal 170

Reid All About it

MARCH 22, 2019

They advise associations to “ rethink how you approach needs assessments if you wish to develop and deliver relevant, useful education that meets existing market needs and anticipates future needs.”. Your new member onboarding shouldn’t just be show and tell , says Billhighway. Why “Association Hustle” is Your Best Resource for 2019.

Arlington 170

Arlington DC Washington LMS 170

Smooth The Path

JUNE 18, 2019

But this is a shame since turning the membership funnel upside down is a big opportunity for many organizations to increase their member retention rates. That’s because new member onboarding programs raise new member renewal rates by nearly 10% on average, according to the New Member Engagement Study.

Organization 108

Organization Member Engagement Member Experience Video 108

Reid All About it

APRIL 28, 2023

WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Member recruitment. Membership marketing has come a long way since I first started in associations. Frankly, we’re smarter about it now. Audience avatar. More info/register. More info/register.

DC 205

DC Recruiting Recruitment Washington 205

Associations Now

APRIL 16, 2019

When a new member joins your association, the first thing you probably do is send an email to make that person feel welcome. Online Engagement. Many associations have begun to use marketing automation tools that help to personalize email communications and move new members through the onboarding process.

Iowa 86

Iowa America Social Media Communications 86

Reid All About it

JULY 24, 2020

Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities. Although Elizabeth Merritt wrote this article for the museum community in 2019, it’s applicable to the association community in 2020. Host: Community Brands.

Montana 259

Montana Revenue Case Study Conference 259

.orgSource

OCTOBER 17, 2023

A 2019 survey by the American Hospital Association found that 90% of healthcare boards conduct board self-assessments, but only 60% do so annually. In fast-moving digital markets, regular updates on the status of governance can be a compass to help the group stay on the right path and adjust to unexpected challenges.

Committee 100

Committee Leadership Review Process 100

Reid All About it

JUNE 19, 2020

If your association wants to create a more inclusive association, you must identify and remove the barriers standing in the way of a member’s desire to volunteer or serve in leadership , says MemberSuite. They explain how communication plays a huge role in that effort. Hear about some major considerations for online engagement.

Video 221

Video Conference Revenue Industry 221

Reid All About it

APRIL 19, 2019

The weekly list of free educational events and resources for the association community… If you haven’t already, you must read New Member Engagement Study , a collaboration between Kaiser Insights, Dynamic Benchmarking, 12 research partners and 160 association professionals. Member Engagement Scoring.

DC 170

DC Washington Chicago LMS 170

Associations Now

OCTOBER 8, 2019

Want to boost member engagement and your association’s credibility? About 73 percent of B2B brands report positive results from livestreaming —yet many marketers and brands aren’t taking advantage of the tool and its benefits. Like video, livestreaming boosts audience engagement, Nawrocki said. ."

Video 61

Video Review Social Media Course 61

GrowthZone

JUNE 14, 2018

Introduce new members by inviting them to submit a short video about their products/services. Showcase a member with a testimonial about value they’ve gotten from your organization. Communicate the serious things , like legislative issues and industry news. Promote events and education to increase attendance and sponsorships.

Video 111

Video Social Media Library Revenue 111

GrowthZone

NOVEMBER 8, 2022

We hope you will learn from these user stories and how you can grow member value, increase productivity, and boost revenue while using GrowthZone’s software solutions. The first blog post in the series featured competition entries sharing how using the GrowthZone solution increases member engagement. “Wow!

Process 78

Process Directory Software Revenue 78

Association Adviser

NOVEMBER 29, 2018

With little free time, members no longer feel like they have as much time in their schedules to fully engage in reading a magazine. According to the 2018 Association Communications Benchmarking Study, one of the top reasons for declining reader engagement with association publications revolves around members’ full schedules.

Newsletter 68

Newsletter Social Media Communications New York 68

Blue Sky eLearn

OCTOBER 14, 2019

More content than ever is vying for your members’ attention. That revelation is no surprise to most associations – 70 percent of respondents to Naylor’s 2019 Association Communications Benchmarking Report said “combating information overload/cutting through the clutter” is a major concern. People are inundated.

Content 38

Content Communications DC Report 38

Associations Now

MAY 1, 2019

Associations cultivate communities, whether they are happening online, in person, or both. And no matter what arena members engage in, each community should feed into the others and support the larger mission of the organization. — Harvard Biz Review (@HarvardBiz) May 1, 2019. Other Links of Note.

Strategy 48

Strategy Review Content Member Engagement 48

Reid All About it

AUGUST 30, 2019

In a recent webinar, WBT Systems and three other association tech providers discussed three big ideas from the 2019 ASAE Annual Meeting. MemberSuite shares eight ways you can use word-of-mouth marketing to increase membership. Rusty Weston, Content Marketing Institute ). Do you agree with their selection? Too woo-woo for you?

Chicago 34

Chicago DC Analysis Content 34

Associations Now

JUNE 19, 2019

The leader that I admire is Mike Keaton, the current director of communications at the National League of Nursing. Finally, I admire her association wisdom as she’s mentoring me to prepare for the December 2019 CAE exam. Knowledge Management and Member Engagement Manager, American Association of Colleges of Pharmacy.

Iowa 70

Iowa Class Leadership Course 70

Reid All About it

OCTOBER 25, 2019

Only 45% of the freelancers participating in the study do “skilled services”—like programming, business consulting, marketing and, ahem, writing. Is the freelance sector in your association’s market growing as well? Like everyone else, members do not have time to engage with your association. “If Host: Engage.

Review 85

Review Education Tips Technology 85

Reid All About it

AUGUST 9, 2019

You definitely want to check out the 2019 edition of the Association LMS Buyers Companion from the good folks at Talented Learning. Their post describes the benefits of learning subscriptions for members, employers and associations, and shares ideas for tiers, pricing, and retention tactics. Shopping for an LMS? Thu 8/15 at 11:30 a.m.

Columbus 39

Columbus North Carolina LMS millennials 39