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Association Brain Food Weekly: 1.11.19

Reid All About it

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. I also like perusing posts on 2019 trends. Three ways content marketers can provide value to the sales team.

DC 275
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Daily Buzz: Doing Inclusive Marketing Right

Associations Now

What it takes to connect with diverse audiences through inclusive marketing. A 2019 Adobe research report showed that 61 percent of Americans find diversity in advertising important, and 38 percent of consumers are more likely to trust brands that do well with showing diversity in their ads. Other Links of Note.

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Celebrate Women’s History Month with these innovative leaders

Nimble AMS

The 2020 United States Census reports that women have increased STEM employees from 8% in 1970 to 27% in 2019. Becky Anderson LMS Administrator at the Illinois ASBO Becky Anderson recently innovated at Illinois ASBO by leveraging Nimble AMS to modernize the event registration and membership renewal processes.

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Association Brain Food Weekly: 1.18.19

Reid All About it

In this competitive talent market, this sounds like a must-read for association execs. LinkedIn, Coursera, Udemy and other learning platforms are coming for your market, if they haven’t already. A classic marketing mantra (about pricing) is flawed. Presenter: Jason Askew, Product Marketing Manager, Cvent. Host: ASAE.

DC 293
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Increase Exposure & Maximize Revenue on eLearning Offerings this Holiday Season

Blue Sky eLearn

While many organizations have already started planning ahead for 2019, there is still plenty of time to take advantage of this upcoming holiday season. An easy way to get your learners in the festive mood is by simply updating your welcome banner or homepage description area on your LMS. Themed Marketing & Communications.

Revenue 144
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Increase Exposure & Maximize Revenue on eLearning Offerings this Holiday Season

Blue Sky eLearn

While many organizations have already started planning ahead for 2019, there is still plenty of time to take advantage of this upcoming holiday season. An easy way to get your learners in the festive mood is by simply updating your welcome banner or homepage description area on your LMS. Themed Marketing & Communications.

Revenue 120
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Association Brain Food Weekly: 4.12.19

Reid All About it

Association professionals, please consider participating in the 2019 Association Communications Benchmarking Survey. MemberSuite shares membership marketing tactics to use before, during and after your event to recruit non-member attendees. Tom Whatley, Content Marketing Institute ). Gabrielle Canon, The Guardian ).

LMS 276