Associations Now

OCTOBER 23, 2018

Meeting technology will shift in 2019. Meeting technology is always evolving—and industry experts don’t think 2019 will be any exception. The Content Marketing Institute explains how to make content more readable to grow your audience and your organization. Here’s what that might look like, according to industry experts.

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Association Success

JANUARY 14, 2019

On one hand this is great news because employers are seeing the value in funding professional development—but it also results in a deep and complex competitive market. The risk of irrelevance is imminent as competitors step into the market creating targeted learning programs faster and cheaper.?.

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Higher Logic

FEBRUARY 7, 2019

Can we talk about how glamorous the life of a marketer is for a moment? …I While the role of a marketer can be incredibly interesting and rewarding, it doesn’t come without challenges. You’re not alone, you hardworking marketer, you! As HL Marketing Specialist Amie Perrott put it: “ The staying up-to-date battle is real.

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Associations Now

JANUARY 4, 2019

How to Keep Your Events Safe. — SmartMeetings (@SmartMeetings) January 3, 2019. Content marketing can drive event awareness and attendance. Here’s how, according to Meetings Today. This is how to tell whether they pass the test , says nonprofit digital marketing expert John Haydon. Other Links of Note.

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Associations Now

FEBRUARY 5, 2019

Rather than a single “next big thing” to define the way that the tech sector builds itself, CompTIA’s latest industry outlook argues that 2019 will be the year that many of the big trends will come together. represents 31 percent of the total, making it the largest single market. Despite the size of the U.S. In the mature U.S.

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Reid All About it

JANUARY 18, 2019

In this competitive talent market, this sounds like a must-read for association execs. LinkedIn, Coursera, Udemy and other learning platforms are coming for your market, if they haven’t already. He’s spot on, but, thankfully, provides advice on how to overcome these challenges. Ryan Law, CXL ). Barry Davret, Medium ).

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GrowthZone

DECEMBER 18, 2018

A critical component to marketing your organization’s program should be a letter/proposal template that can be used by potential attendees to pitch the idea to their boss/board, etc. Including such a template as a standard component of your conference marketing is key to maximizing attendance.

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Reid All About it

JANUARY 11, 2019

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. I also like perusing posts on 2019 trends. Three ways content marketers can provide value to the sales team.

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Expo Logic

JANUARY 28, 2019

To help you stay up-to-date on the new technologies entering the market and decide which to incorporate at your next event, we have compiled the top event technology trends of 2019 into one eBook. In the 2019 Event Technology Trends eBook you’ll discover: The latest event technologies and how to implement them.

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Associations Now

FEBRUARY 6, 2020

What it takes to connect with diverse audiences through inclusive marketing. Also: How your association can help industry professionals deal with mental health issues. And yet organizations are running into a problem: Their inclusive marketing campaigns aren’t connecting with audiences.

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Reid All About it

DECEMBER 14, 2018

Protech Associates published their definitive list of association blogs to follow in 2019. Kivi Leroux Miller, Nonprofit Marketing Guide.com ). Are you mindlessly employing these “best fundraising (or marketing) practices?” 14 best content marketing newsletters for 2019. Slefo, Ad Age ). More info/register.

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Higher Logic

FEBRUARY 4, 2020

Naylor’s 2019 Association Communications Benchmarking report is full of so many insightful nuggets that it’s worth reading the full assessment, but here we’ll cover 10 stats from the report : #1. “For 1 communication challenge for associations—more than two-thirds of respondents (70%) cited it as a “significant” challenge in 2019.”.

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Reid All About it

JANUARY 4, 2019

How close is your association’s IT leader to his description? The first step to developing a 2019 member engagement plan is looking back at 2018’s engagement metrics. MemberSuite provides examples of these metrics and explains how to use them to spot opportunities as well as problem areas that need improvement.

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Reid All About it

DECEMBER 7, 2018

Sounds like the perfect match in the competitive lifelong learning market. “ 71% of marketers use personalization in marketing, and 8 in 10 of them see results. Marketing Charts ). The Next Web ). .* – ASAE Gold Circle Awards – 2018 Winners Webinar: Marketing Edition. Host: ASAE Marketing Council Section.

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Associations Now

AUGUST 1, 2019

Find out below (based on 2019 data from @mktgeneral 's Membership Marketing Benchmark Report) #MMBR2019 [link]. — Higher Logic (@HigherLogic) August 1, 2019. In Marketing General Incorporated’s 2019 Membership Marketing Benchmarking Report , 45 percent of associations said membership increased.

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Association Adviser

APRIL 2, 2019

The 2019 Association Communications Benchmarking Survey is your way to provide this type of help. A few benefits of association professionals like you taking the survey include: Early access to customizable reports (July 2019). Seeing how your responses compare to your peers in similarly situated associations. You’re welcome!

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GrowthZone

JANUARY 4, 2019

Download the 2019 Association Marketing Toolkit. and get your 2019 planning off to a great start >> . BLOG] How to Set Realistic Goals. The post How to Organize Your Desk in Less Than 10 Minutes appeared first on GrowthZone. Candy dish. Ditch office supplies. The war on cords. to get things under control.

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Higher Logic

JANUARY 7, 2019

If so, how committed am I to building a strong and sustainable community in 2019 and beyond? If so, do they know how to access those opportunities with ease? But how to engage? How to track that data? Engagement, Upsell, Advocacy: How Community Tools Can Transform Your Customer Marketing. Mentorship?

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Expo Logic

JANUARY 28, 2019

To help you stay up-to-date on the new technologies entering the market and decide which to incorporate at your next event, we have compiled the top event technology trends of 2019 into one eBook. In the 2019 Event Technology Trends eBook you’ll discover: The latest event technologies and how to implement them.

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Velvet Chainsaw

DECEMBER 11, 2019

Take a page from how a restaurant menu is organized into appetizers, salads, entrées, and desserts. For your sponsorship menu, approach the categories in terms of how they align with your sponsor’s marketing objectives. We’ve previously covered in this column how to think about pricing à la carte sponsorship inventory.).

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Reid All About it

JANUARY 25, 2019

WBT Systems explains what you really need to think about when developing and marketing education for all generations. Some quick hits before we get to the list of next week’s free webinars: More calendar talk: why your association should use a content calendar in 2019. How to quickly check if a link or website is safe.

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Associations Now

SEPTEMBER 5, 2019

As content marketing shifts, so do the conversations at industry meetings like Content Marketing World. In marketing eras of yore, celebrity print ads were the secret weapon to reach consumers and sell products. And how will they impact you?). Inc) September 5, 2019. Employers Embrace Casual, Too. — Inc. (@Inc)

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MemberClicks

NOVEMBER 16, 2021

As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. So, whether you’re sending a sales email, sharing company news or promoting content, email remains a valuable way to spend your marketing dollars. How to Choose Your Member Newsletter Name.

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Newsletter Tips Email Marketing Social Media 108

Aptify

FEBRUARY 3, 2020

Considering today’s consumer expectations, it’s not too surprising that the Association of National Advertisers voted “ personalization” the marketing word of the year for 2019. It’s a hot topic in the world of marketing and customer experience. Your members are no exception in our hyper personalized world. Explore Aptify.

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Reid All About it

NOVEMBER 30, 2018

We thought we knew how to respond, but what we learned surprised us, and changed our interaction with this segment of our membership.” Seth Godin is the author of 18 international bestsellers focusing on the post-industrial revolution, the way ideas spread, marketing, quitting, leadership, and making an impact. Got my attention.

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Reid All About it

DECEMBER 21, 2018

Peter Houstle of Mariner Management & Marketing has been working with several associations on a chapter ROI matrix. Billhighway provides examples of how associations are using this matrix to quantify (in dollars) the value chapters deliver to their associations. B2B content marketing predictions and trends for 2019.

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Expo Logic

FEBRUARY 4, 2019

We may already be a month into 2019 but the new year’s resolutions you made are still just as important as they were on January 1 st. Outside of the personal resolutions you made for the new year, event professionals should also be thinking about the changes and improvements that can be made to enhance events in 2019. About the Author.

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Associations Now

AUGUST 13, 2019

— Leanora Minai (@LeanoraMinai) August 13, 2019. The hits from the 2019 ASAE Annual Meeting & Exposition in Columbus, Ohio, just keep coming. Content Marketing Institute examines what it would take to make the relationship better, even if it means a breakup. Thank you ? johnlegend ? pic.twitter.com/72NXkyzIn9.

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Reid All About it

JUNE 21, 2019

The weekly list of free educational events and resources for the association community… Maggie McGary shares insights from the Community Roundtable’s 10th Annual State of Community Management report and cross-references them with findings from MGI’s Membership Marketing Benchmarking Report. But for 2019, we came armed with data.

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Robert Skrob

JANUARY 16, 2019

Or did you hear that a subscription is a great way to make money, and you want to pursue 2019’s version of the Gold Rush of 1849? The post Most Subscription Marketers Should Ignore My Advice: How to Decide if I Can Help You appeared first on Membership and Subscription Growth. When James W.

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Associations Now

JULY 29, 2019

Research shows that taking a big risk in your marketing campaigns has big payoff opportunities. Also: a data scientist’s take on how to fix data errors. Want your marketing initiatives to stand out? NeilLewisJr) July 28, 2019. The post Daily Buzz: Be Brave in Your Marketing Campaigns appeared first on Associations Now.

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Associations Now

AUGUST 30, 2019

How Work Contributes to Fulfillment. — Amanda Kaiser (@SmoothThePath) August 28, 2019. How does work fit into fulfillment? The MemberClicks blog outlines key takeaways from the 2019 Instagram Engagement Report. Another way to go green at meetings: reducing food and beverage waste , says Event Marketer.

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Associations Now

APRIL 22, 2019

Inc) April 22, 2019. Other than drive, Eckfeldt says mastery of a skill and reasonable market demand drive a successful career. The Personify blog offers ideas on how to refresh email content. The post Daily Buzz: How to Explain Mistakes to Members appeared first on Associations Now. You Need More Than Passion.

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Expo Logic

FEBRUARY 4, 2019

We may already be a month into 2019 but the new year’s resolutions you made are still just as important as they were on January 1 st. Outside of the personal resolutions you made for the new year, event professionals should also be thinking about the changes and improvements that can be made to enhance events in 2019. About the Author.

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Reid All About it

DECEMBER 18, 2020

How are your chapters really doing? Billhighway explains how to get access to real-time chapter financial data , reduce the risk of financial mismanagement and alleviate the chapter leadership burden. Digital marketing for education programs. I love German Christmas markets. No, not too good to be true. COVID perspective.

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Reid All About it

JANUARY 24, 2020

WBT Systems explains what associations can learn from nurses—the most trusted profession for the last 18 years—and how to gain the trust of members, customers and prospects. In this one, they explain how to help struggling chapter leaders and prevent leadership crises from happening in the first place. Where did Americans move in 2019?

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Associations Now

JANUARY 15, 2019

A robust event marketing campaign can be expensive—but you don’t have to have a big budget to succeed. You’ve planned out every last detail of your event, and now it’s time to plug in your marketing strategies to create buzz and boost registration numbers. — Max Lynch (@maxlynch) January 14, 2019.

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