Associations Now

OCTOBER 23, 2018

Meeting technology will shift in 2019. Meeting technology is always evolving—and industry experts don’t think 2019 will be any exception. The Content Marketing Institute explains how to make content more readable to grow your audience and your organization. Here’s what that might look like, according to industry experts.

Technology 78

Technology Content Software Review 78

Association Success

JANUARY 14, 2019

How is your association committing to a competitive education strategy? On one hand this is great news because employers are seeing the value in funding professional development—but it also results in a deep and complex competitive market. Presently, a large majority of associations do not have an education strategy.

Education 82

Education America Price Strategy 82

Higher Logic

FEBRUARY 4, 2020

The sooner associations wake up to the reality that their multigenerational membership base isn’t going to retain itself with an outdated communications strategy, the sooner they can break through to emerging generations and maximize overall engagement and retention. But don’t fret - today works, too!

Communications 287

Communications Tips Content Tools 287

Associations Now

JANUARY 4, 2019

Also: developing a physical security strategy at events. But it’s hard to do that without looking back to the strategies, activities, and behaviors that didn’t work the year prior. How to Keep Your Events Safe. — SmartMeetings (@SmartMeetings) January 3, 2019. Here’s how, according to Meetings Today.

Social Media 62

Social Media Strategy Survey Tips 62

Reid All About it

JANUARY 11, 2019

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. I also like perusing posts on 2019 trends. Three ways content marketers can provide value to the sales team.

DC 275

DC Washington Learning Management System LMS 275

Reid All About it

JANUARY 18, 2019

In this competitive talent market, this sounds like a must-read for association execs. LinkedIn, Coursera, Udemy and other learning platforms are coming for your market, if they haven’t already. He’s spot on, but, thankfully, provides advice on how to overcome these challenges. Ryan Law, CXL ). Barry Davret, Medium ).

DC 293

DC Washington Member Engagement Content 293

Associations Now

APRIL 13, 2020

As digital strategist Marianne Kay explains in an EContent article: “Omnichannel content is the creation, management, and delivery of content to multiple marketing channels in a cohesive, customer-centric way. So how can you best approach distribution in the digital world order? Here’s a three-pronged strategy.

Content 104

Content Strategy Survey Video 104

Reid All About it

JANUARY 4, 2019

How close is your association’s IT leader to his description? The first step to developing a 2019 member engagement plan is looking back at 2018’s engagement metrics. MemberSuite provides examples of these metrics and explains how to use them to spot opportunities as well as problem areas that need improvement.

Video 285

Video Washington Social Media DC 285

Reid All About it

DECEMBER 14, 2018

Protech Associates published their definitive list of association blogs to follow in 2019. Kivi Leroux Miller, Nonprofit Marketing Guide.com ). Are you mindlessly employing these “best fundraising (or marketing) practices?” 14 best content marketing newsletters for 2019. Slefo, Ad Age ). More info/register.

Vermont 285

Vermont DC Washington Education 285

Higher Logic

JUNE 19, 2019

To combat the problem, many organizations are looking at ways to deliver a better customer experience and differentiate themselves in the market.For example, &pizza presented their new customer experience strategy at Forrester CX NYC: The pizza company is now using text messaging as its only form of customer support and communication.

Strategy 136

Strategy New York Examples Resources 136

Reid All About it

JANUARY 25, 2019

WBT Systems explains what you really need to think about when developing and marketing education for all generations. Some quick hits before we get to the list of next week’s free webinars: More calendar talk: why your association should use a content calendar in 2019. How to quickly check if a link or website is safe.

Chicago 170

Chicago DC Content Washington 170

Reid All About it

DECEMBER 7, 2018

Sounds like the perfect match in the competitive lifelong learning market. “ 71% of marketers use personalization in marketing, and 8 in 10 of them see results. Marketing Charts ). The Next Web ). .* – ASAE Gold Circle Awards – 2018 Winners Webinar: Marketing Edition. Host: ASAE Marketing Council Section.

Washington 186

Washington DC Library Tips 186

Associations Now

FEBRUARY 6, 2020

What it takes to connect with diverse audiences through inclusive marketing. Also: How your association can help industry professionals deal with mental health issues. And yet organizations are running into a problem: Their inclusive marketing campaigns aren’t connecting with audiences.

Marketing 81

Marketing LMS System Education 81

Associations Now

JANUARY 18, 2019

Here’s how to plan an efficient tech strategy. Getting on board with a strong technology strategy can help you navigate the tech world and find the best tools and resources to keep things going strong at your association,” says Audra Hopkins on the Web Scribble blog. Also: tools to boost and revamp your content.

Technology 72

Technology Strategy Class Tools 72

Expo Logic

JANUARY 28, 2019

To help you stay up-to-date on the new technologies entering the market and decide which to incorporate at your next event, we have compiled the top event technology trends of 2019 into one eBook. In the 2019 Event Technology Trends eBook you’ll discover: The latest event technologies and how to implement them.

eBook 34

eBook Technology Social Media Innovation 34

Associations Now

AUGUST 1, 2019

Also: strategies to add to your member recruitment toolbox. Find out below (based on 2019 data from @mktgeneral 's Membership Marketing Benchmark Report) #MMBR2019 [link]. — Higher Logic (@HigherLogic) August 1, 2019. The post Daily Buzz: How to Build a Meeting Legacy appeared first on Associations Now.

How To 53

How To Recruiting Recruitment Analysis 53

Associations Now

JANUARY 28, 2019

How to Declutter Your CRM’s Email Marketing and Make it More Efficient [link]. — Business 2 Community (@B2Community) January 26, 2019. At Business 2 Community , digital marketing pro Steve Hamm warns about the problems that happen over time—and the strategies to fix those issues. Clean Your List.

Member Research 83

Member Research Strategy Sample New York 83

Reid All About it

JANUARY 24, 2020

WBT Systems explains what associations can learn from nurses—the most trusted profession for the last 18 years—and how to gain the trust of members, customers and prospects. In this one, they explain how to help struggling chapter leaders and prevent leadership crises from happening in the first place. Where did Americans move in 2019?

Arlington 359

Arlington Social Media Content DC 359

Higher Logic

JANUARY 7, 2019

And by wrong, I mean misguided – you may not recognize that you’re making these mistakes, so how would you know to resolve them? In the spirit of reflection, strategy, and righting our wrongs in the new year, I invite you to take a step back and ask yourself: Am I making any of these online community building mistakes? Mentorship?

Case Study 204

Case Study Tools Marketing Resources 204

Reid All About it

DECEMBER 21, 2018

Peter Houstle of Mariner Management & Marketing has been working with several associations on a chapter ROI matrix. Billhighway provides examples of how associations are using this matrix to quantify (in dollars) the value chapters deliver to their associations. B2B content marketing predictions and trends for 2019.

Email Marketing 174

Email Marketing Social Media Library millennials 174

Reid All About it

APRIL 28, 2023

WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Membership marketing has come a long way since I first started in associations. Matt Mayberry, Harvard Business Review ) How to increase email open rates: 13 key success factors with examples.

DC 205

DC Recruiting Recruitment Washington 205

Reid All About it

JUNE 21, 2019

The weekly list of free educational events and resources for the association community… Maggie McGary shares insights from the Community Roundtable’s 10th Annual State of Community Management report and cross-references them with findings from MGI’s Membership Marketing Benchmarking Report. But for 2019, we came armed with data.

Los Angeles 186

Los Angeles DC Washington Phoenix 186

Expo Logic

JANUARY 28, 2019

To help you stay up-to-date on the new technologies entering the market and decide which to incorporate at your next event, we have compiled the top event technology trends of 2019 into one eBook. In the 2019 Event Technology Trends eBook you’ll discover: The latest event technologies and how to implement them.

eBook 28

eBook Technology Social Media Innovation 28

Velvet Chainsaw

DECEMBER 11, 2019

If your conference revenue business model falls short on one or both of these benchmarks, your sponsorship strategy is in need of a turnaround. Take a page from how a restaurant menu is organized into appetizers, salads, entrées, and desserts. The post How to Turn Around Your Sponsorship Revenue appeared first on Velvet Chainsaw.

Revenue 72

Revenue How To Discount Price 72

Reid All About it

NOVEMBER 30, 2018

We thought we knew how to respond, but what we learned surprised us, and changed our interaction with this segment of our membership.” Seth Godin is the author of 18 international bestsellers focusing on the post-industrial revolution, the way ideas spread, marketing, quitting, leadership, and making an impact. Got my attention.

Innovation 190

Innovation Technology DC Tips 190

Reid All About it

MARCH 10, 2023

WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. Dean West at Association Laboratory wonders if he’s lazy, stupid or resilient (I’m not saying) and shares lessons about resilience that can guide your association’s strategy decisions. Content marketing.

Committee 195

Committee Education Software Technology 195

Reid All About it

NOVEMBER 29, 2019

Dan Hickey at DelCor Technology Solutions explains how to avoid application sprawl by taking a strategic approach to Office 365. The March/April 2019 issue of Cook’s Illustrated has the recipe. Learn how to shift your mindset and improve member engagement throughout the membership cycle. Demystifying Event Marketing.

West Virginia 360

West Virginia Washington DC Revenue 360

Reid All About it

MARCH 15, 2019

Meetings Master Classes 2019 Session 3: Accountability and Conflict Management – A Planner’s Guide. Hear about strategies to make team members more effective, and make the planning workflow less stressful. They’re seeking more ROI as they compare the value of association sponsorships with other marketing opportunities.

DC 150

DC Washington Denver Sacramento 150

Reid All About it

FEBRUARY 15, 2019

Wondering how to get the most out of your AMS’ member portal? Some quick hits before we get to the list of next week’s free webinars: Excellent advice on content marketing for associations—advice that works for any organization. Tue 2/19 at 1 p.m.* – How to Use Social Media to Raise Money Online. Ernie Smith, Associations Now ).

Social Media 170

Social Media DC System Technology 170

Reid All About it

DECEMBER 13, 2019

The weekly list of free educational events and resources for the association community… I just bought a wreath at the farmers market and I’m listening to the Christmas Cocktail Jazz playlist on Spotify. Culture is a true business function, like IT or marketing, and requires processes, systems and internal positions to support it.

Raleigh 259

Raleigh Review Class Education 259

Reid All About it

JUNE 14, 2019

How to have more epiphanies. Learn how data analytics can help your association keep up with member expectations and deliver a more relevant experience. Find out how to optimize the member journey by getting a 360-degree view of members across all your data sources. Why Content Marketing Is Key in B2B Lead Generation Efforts.

Fort Worth 170

Fort Worth Tips Dallas Social Media 170

Associations Now

AUGUST 30, 2019

How Work Contributes to Fulfillment. — Amanda Kaiser (@SmoothThePath) August 28, 2019. How does work fit into fulfillment? Beefing up your Instagram strategy? The MemberClicks blog outlines key takeaways from the 2019 Instagram Engagement Report. Where do professionals find fulfillment?

How To 48

How To Survey Team Report 48

Reid All About it

JANUARY 8, 2021

Inspired by Priya Parker’s The Art of Gathering , WBT Systems describes how to close a conference in a meaningful way instead of ghosting your attendees. At ASAE, Warren Hoffman of the Association for Jewish Studies explains how they priced their virtual annual meeting. Jodi Harris, Content Marketing Institute ). Ann Handley ).

Las Vegas 370

Las Vegas Case Study Conference LMS 370

Higher Logic

FEBRUARY 21, 2020

Based on Forrester Research’s US Customer Experience Index, 2019 , “Brands that want to break away from the pack should focus on emotion.” How do you make your customers feel? What’s your strategy for sourcing product feedback at scale, digitally? Customer marketing is becoming increasingly important to tech companies.

eBook 286

eBook Tools Products Communications 286

Reid All About it

JUNE 7, 2019

MemberSuite recommends a member-first approach to your association’s email strategy. The Road to Member Engagement Is Paved with Personalized Marketing. Learn how to gather your best member interactions and pivot from simply collecting data to modernizing your member outreach and engagement strategies. Absolutely not? *All

Proposal 170

Proposal eBook Maine Tips 170

Reid All About it

FEBRUARY 14, 2020

Alex Birkett at HubSpot describes success theater and how to eliminate it. You can introduce your members and customers to Effectiveness by teaching them how to succeed as online learners. Presenters: Sofia Leiva, Marketing Programs Manager, 3Play Media. Georgia McGoldrick, Product Marketing Specialist, 3Play Media.

DC 243

DC Content Education Washington 243

Reid All About it

DECEMBER 18, 2020

How are your chapters really doing? Billhighway explains how to get access to real-time chapter financial data , reduce the risk of financial mismanagement and alleviate the chapter leadership burden. Digital marketing for education programs. I love German Christmas markets. No, not too good to be true. COVID perspective.

Video 221

Video Certificate Review LMS 221