GrowthZone

JANUARY 10, 2019

2019 Association Survey Results report now ». In an easy-to-read format, the 2019 report addresses everything from board performance to referral programs. A side-by-side comparison of strategies used by growing associations vs. associations with stagnant or decreasing membership. Download the free.

Survey 96

Survey Social Media Report Resources 96

Associations Now

MARCH 20, 2019

In order for your organization’s content marketing strategy to be effective, it needs to be working toward a larger goal, whether that’s growing awareness or building up your email list. Another hard truth of content marketing: It’s all about messaging. — MeetingsNet (@meetingsnet) March 19, 2019.

Content 93

Content Strategy Marketing Review 93

Higher Logic

JANUARY 29, 2019

Achieving great engagement requires a commitment to a great member engagement strategy. Why is a Member Engagement Strategy So Important? It's only been a focus for the past few decades and, unlike more traditional disciplines like marketing and finance, you can't go to school and major in it. Want to know more about engagement?

Member Engagement 257

Member Engagement Strategy Tools Content 257

Associations Now

JANUARY 3, 2019

Also: Before AI hits marketing full force, here’s how you should approach personalization. And in 2019, membership programs might matter more than ever before. That means organizations need to find a way to maximize support from membership programs—including strategies that drive people to join in the first place.

Revenue 100

Revenue Team Review Marketing 100

Associations Now

JANUARY 1, 2019

We asked a few association professionals what their 2019 membership resolutions will be. Before the clock struck midnight to close out 2018, we asked a few of them to share a membership resolution they’ve made or a goal they plan to reach for in 2019. I’ll be honest: This is a resolution that I will strive to keep in 2019.

Indianapolis 90

Indianapolis Maryland Chicago Survey 90

Higher Logic

JUNE 13, 2019

The Community Roundtable annually releases the The State of Community Management Report, and it’s chock-full of timely online community stats to help inform your strategies in the year ahead. Marketing (48%). The top five functional groups most likely to have community performance goals are: Marketing (40%). Innovation (32%).

Strategy 195

Strategy Report Team Cost 195

Mariner Management

DECEMBER 26, 2019

While more is still written about membership, events and technology, chapters did merit coverage in 2019 from a couple of the association’s leading sources. As you peruse, just maybe there is a tip or strategy for 2020. AssociationSuccess.org explores the question through an interview around the 2019 benchmarking study.

Education 62

Education Course Resources Member Engagement 62

Associations Now

JANUARY 15, 2019

The member experience ebbs and flows with activity throughout the year, which is why a content calendar can help you plan for member engagements in 2019. At the start of a new year, it’s a good idea not only to set a few New Year’s resolutions , but also to think about upcoming activities and ways you’ll engage your members in 2019.

Content 97

Content Social Media Member Engagement Team 97

CMA Solutions

AUGUST 31, 2022

And that’s the short answer about why video marketing is quickly becoming the norm for businesses. A compelling video marketing strategy brings your brand to life because it captures and presents people as they are. Video marketing is a shot of adrenaline to any integrated digital marketing campaign.

Video 52

Video Marketing Strategy New Jersey 52

GrowthZone

JUNE 4, 2019

Therefore, organizations that depend on email marketing should stay alert for updates and changes to both platforms and adjust their email strategies accordingly. As predicted by respondents in the 2019 Association Industry Trends survey results , Artificial Intelligence (AI) is already impacting association marketing.

Email Marketing 128

Email Marketing Marketing Survey Tips 128

Associations Now

OCTOBER 2, 2018

How can you make your association better in 2019? Four questions to ask to develop the strategies that will get you there. As Q4 kicks off, it’s important to look ahead and start creating strategies for 2019. Whatever it was, brainstorm ways to not only leverage that in 2019, but to make it even better.”.

Email Marketing 77

Email Marketing Project Price Committee 77

Higher Logic

FEBRUARY 7, 2019

Can we talk about how glamorous the life of a marketer is for a moment? …I While the role of a marketer can be incredibly interesting and rewarding, it doesn’t come without challenges. You’re not alone, you hardworking marketer, you! As HL Marketing Specialist Amie Perrott put it: “ The staying up-to-date battle is real.

Marketing 149

Marketing Video Resources Content 149

Association Success

JANUARY 14, 2019

How is your association committing to a competitive education strategy? On one hand this is great news because employers are seeing the value in funding professional development—but it also results in a deep and complex competitive market. Presently, a large majority of associations do not have an education strategy.

Education 82

Education America Price Strategy 82

Associations Now

OCTOBER 23, 2018

Meeting technology will shift in 2019. Meeting technology is always evolving—and industry experts don’t think 2019 will be any exception. The Content Marketing Institute explains how to make content more readable to grow your audience and your organization. Here’s what that might look like, according to industry experts.

Technology 73

Technology Content Software Review 73

Associations Now

JANUARY 4, 2019

Also: developing a physical security strategy at events. But it’s hard to do that without looking back to the strategies, activities, and behaviors that didn’t work the year prior. — SmartMeetings (@SmartMeetings) January 3, 2019. Content marketing can drive event awareness and attendance. Other Links of Note.

Social Media 62

Social Media Strategy Survey Tips 62

Higher Logic

FEBRUARY 4, 2020

The sooner associations wake up to the reality that their multigenerational membership base isn’t going to retain itself with an outdated communications strategy, the sooner they can break through to emerging generations and maximize overall engagement and retention. But don’t fret - today works, too!

Communications 287

Communications Tips Content Tools 287

Associations Now

APRIL 13, 2020

As digital strategist Marianne Kay explains in an EContent article: “Omnichannel content is the creation, management, and delivery of content to multiple marketing channels in a cohesive, customer-centric way. Here’s a three-pronged strategy. Establish a distribution strategy before you develop content.

Content 99

Content Strategy Survey Video 99

Higher Logic

AUGUST 1, 2019

Developing a growth strategy for your association takes time. A balanced, comprehensive growth strategy will include a mix of focus on both member retention and member acquisition. A balanced, comprehensive growth strategy will include a mix of focus on both member retention and member acquisition. It's stressful.

Recruiting 195

Recruiting Recruitment Certificate Discount 195

Reid All About it

JANUARY 11, 2019

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. I also like perusing posts on 2019 trends. Three ways content marketers can provide value to the sales team.

DC 275

DC Washington Learning Management System LMS 275

Reid All About it

JANUARY 18, 2019

In this competitive talent market, this sounds like a must-read for association execs. LinkedIn, Coursera, Udemy and other learning platforms are coming for your market, if they haven’t already. Some quick hits before we get to next week’s free webinars: 5 content strategies for niche B2B industries. Ryan Law, CXL ). Host: ASAE.

DC 293

DC Washington Member Engagement Content 293

Higher Logic

JUNE 19, 2019

To combat the problem, many organizations are looking at ways to deliver a better customer experience and differentiate themselves in the market.For example, &pizza presented their new customer experience strategy at Forrester CX NYC: The pizza company is now using text messaging as its only form of customer support and communication.

Strategy 136

Strategy New York Examples Resources 136

Association Success

APRIL 1, 2019

Readers will find strategies and tools that will ultimately help them: The book is divided into three sections around the Open Garden Model: “The Bedrock” (finding your Core Purpose and Core Values), “The Soil” (constructing and nurturing your culture), and “The Crops” (finding and engaging your community).

Software 113

Software Newsletter Association Software Maine 113

Expo Logic

JANUARY 28, 2019

To help you stay up-to-date on the new technologies entering the market and decide which to incorporate at your next event, we have compiled the top event technology trends of 2019 into one eBook. In the 2019 Event Technology Trends eBook you’ll discover: The latest event technologies and how to implement them. About the Author.

eBook 34

eBook Technology Social Media Innovation 34

Reid All About it

JANUARY 4, 2019

The first step to developing a 2019 member engagement plan is looking back at 2018’s engagement metrics. Tony Rossell at Marketing General Inc. identifies six bad marketing habits that are killing membership marketing and growth —fodder for your association’s New Year’s resolutions. Nonprofit Tech Trends 2019.

Video 285

Video Washington Social Media DC 285

Associations Now

FEBRUARY 6, 2020

What it takes to connect with diverse audiences through inclusive marketing. A 2019 Adobe research report showed that 61 percent of Americans find diversity in advertising important, and 38 percent of consumers are more likely to trust brands that do well with showing diversity in their ads.

Marketing 80

Marketing LMS System Education 80

GrowthZone

JANUARY 24, 2019

In GrowthZone’s recently released 2019 Association Survey Results , we reported on everything from average employee-to-member ratio to respondents’ satisfaction with their boards of directors. Additional topics include historic membership trends, use of marketing channels, most effective tactics for growing memberships, and more.

Strategy 64

Strategy Survey Report Content 64

Reid All About it

JANUARY 25, 2019

WBT Systems explains what you really need to think about when developing and marketing education for all generations. Some quick hits before we get to the list of next week’s free webinars: More calendar talk: why your association should use a content calendar in 2019. Let’s start 2019 with a discussion around your digital strategy.

Chicago 170

Chicago DC Content Washington 170

Associations Now

AUGUST 20, 2019

Two new reports point to member engagement challenges for associations, which could mean it’s time to test out an omnichannel marketing strategy—and, no, that’s not the same thing as multichannel marketing. My path to wearing Allbirds took several steps, typical of an omnichannel marketing campaign. Take me as an example.

Marketing 88

Marketing Member Engagement Strategy Report 88

Reid All About it

DECEMBER 14, 2018

Protech Associates published their definitive list of association blogs to follow in 2019. Kivi Leroux Miller, Nonprofit Marketing Guide.com ). Are you mindlessly employing these “best fundraising (or marketing) practices?” 14 best content marketing newsletters for 2019. Slefo, Ad Age ). More info/register.

Vermont 285

Vermont DC Washington Education 285

Associations Now

JANUARY 18, 2019

Here’s how to plan an efficient tech strategy. Getting on board with a strong technology strategy can help you navigate the tech world and find the best tools and resources to keep things going strong at your association,” says Audra Hopkins on the Web Scribble blog. — Content Marketing Institute (@CMIContent) January 18, 2019.

Technology 69

Technology Strategy Class Tools 69

Reid All About it

DECEMBER 7, 2018

Sounds like the perfect match in the competitive lifelong learning market. “ 71% of marketers use personalization in marketing, and 8 in 10 of them see results. Marketing Charts ). The Next Web ). .* – ASAE Gold Circle Awards – 2018 Winners Webinar: Marketing Edition. Host: ASAE Marketing Council Section.

Washington 186

Washington DC Library Tips 186

Associations Now

JANUARY 28, 2019

How to Declutter Your CRM’s Email Marketing and Make it More Efficient [link]. — Business 2 Community (@B2Community) January 26, 2019. At Business 2 Community , digital marketing pro Steve Hamm warns about the problems that happen over time—and the strategies to fix those issues.

Member Research 81

Member Research Strategy Sample New York 81

Associations Now

SEPTEMBER 24, 2019

Leverage LinkedIn as a marketing tool to drive brand awareness. The majority of its users are on it daily, which provides businesses and brands with a great platform for implementing a social media marketing strategy.”. “The And that strategy starts with building out an in-depth profile for your organization.

Marketing 62

Marketing Analysis Social Media Report 62

Associations Now

JULY 1, 2019

A new report from Heinz Marketing and PAN Communications notes that even as content marketing programs mature, many organizations find issues like ROI and strategic integration hard to solidify. That’s a point that the 2019 Content Fitness Report [registration], from Heinz Marketing and PAN Communications, hits on.

Content 87

Content Marketing Report Tools 87

Expo Logic

JANUARY 28, 2019

To help you stay up-to-date on the new technologies entering the market and decide which to incorporate at your next event, we have compiled the top event technology trends of 2019 into one eBook. In the 2019 Event Technology Trends eBook you’ll discover: The latest event technologies and how to implement them. About the Author.

eBook 28

eBook Technology Social Media Innovation 28

Nimble AMS

MARCH 6, 2023

The 2020 United States Census reports that women have increased STEM employees from 8% in 1970 to 27% in 2019. Laurin is a leader in event promotion and member engagement strategy at her organization. While women have made great strides in the U.S. workforce, they are still vastly underrepresented in STEM jobs.

Innovation 144

Innovation District of Columbia Baltimore Illinois 144

Higher Logic

JANUARY 7, 2019

In the spirit of reflection, strategy, and righting our wrongs in the new year, I invite you to take a step back and ask yourself: Am I making any of these online community building mistakes? If so, how committed am I to building a strong and sustainable community in 2019 and beyond? The Business Impact of Online Communities.

Case Study 204

Case Study Tools Marketing Resources 204