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Association Brain Food: 4.19.24

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They got to talk shop, kvetch and catch up with people who really got them and what they did for a living. Joanna Pineda of Matrix Group International recaps a discussion she had with two association execs about shoring up trust. Quick hits Got opinions about panels? I added poblano to the recipe and used flour tortillas.

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Association Brain Food: 4.12.24

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Distraction is an occupational hazard for all of us. What about your managers? They also tell the stories of two association executives who generated more revenue after changing their approach to sponsorship. Networking Discussion on Financial Practices Join an open discussion about your financial questions and concerns.

Revenue 256
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Association Brain Food Weekly: 1.22.21

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Jay Younger of McKinley Advisors said, ”The passage of time provides us with the gift of perspective — to make sense of each of life’s unpredictable twists and turns.” And, yes, I know I have a free, crappy baby WP-hosted site with awkward ads I don’t control, so who am I to talk, but it requires no maintenance and works for me.

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Association Brain Food: 1.19.24

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Dean West of Association Laboratory explores what dating apps can teach us about membership strategy. I like looking beyond the association world to see what event planners and marketers for brands are thinking about. Join us and be prepared to take lots of notes and leave with new connections and fresh ideas. Membership.

Revenue 256
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Association Brain Food: 10.27.23

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In seven minutes, you can help our community learn about association industry trends in membership engagement and retention levels, digital transformation, the adoption of AI, generational priorities, and more. Jeff De Cagna delivers a thought-provoking and necessary wake-up call about our assumptions about associations.

LMS 256
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Association Brain Food: 1.26.24

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I’ve used data from Marketing General Inc.’s Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. They explain how these educational programs attract young professionals who want to develop in-demand skills and build relationships with peers.

Survey 256
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Association Brain Food: 4.28.23

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WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Frankly, we’re smarter about it now. They guide you through the steps for creating a persona or avatar who represents someone in your ideal audience. Member recruitment. More info/register.

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