NXUnite

NOVEMBER 28, 2023

While these investments involve several moving parts, impact investing is essentially leveraging capital to create positive change, earn revenue, and drive innovation across the social good sector. They won’t just invest capital; they’ll infuse your mission-driven startup with strategic marketing solutions. Yes, it does!

Directory 130

Directory Education Software Innovation 130

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JANUARY 22, 2021

Topics include: virtual events; converting an in-person event to online; engagement in a virtual event setting; business model changes; repurposing content; decline in membership, engagement, or attendance; how to remain relevant; and staffing shifts to meet the changing needs of the organization. 8: Innovate. More info/register.

Innovation 370

Innovation Communications Education Strategy 370

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JUNE 25, 2021

They describe how the Association General Contractors of America shares this data with its chapters, provides resources to help them improve performance, and supports their growth with chapter leader training and development. Four questions to help vet your content ideas. Amanda Milligan, Content Marketing Institute ).

LMS 361

LMS Revenue Tips America 361

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SEPTEMBER 1, 2023

Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. Sticking with MGI for a moment, Tony Rossell explains how MGI survey participants made a successful case for increasing their membership marketing budgets.

Revenue 227

Revenue Survey Education Strategy 227

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DECEMBER 1, 2023

Content calendars. Trust me, when you don’t know which direction your content is going, the publishing process comes to a halt. Hilary Marsh explains the why, what, and how of content calendars and how to choose the best one for your organization. His points make sense, although he’s not suggesting you stop using LinkedIn.

Arlington 266

Arlington Technology Strategy Los Angeles 266

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JANUARY 29, 2021

Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. Troy Pfeffer, Partnerships Director, Howspace North America. 8: Innovate. Presenters: Erica Salm Rench, Director of Client and Market Success, Rasa.io. 8: Innovate.

Newsletter 370

Newsletter Education Recruiting Recruitment 370

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SEPTEMBER 22, 2023

They discuss the growth of international online audiences, challenges with online networking and engagement, online content libraries, and much more. Get all the juicy details on how they crafted a killer title, created engaging content, and promoted the webinar to the right audience. More info/register. 1 CAE credit. 1 CAE credit.

LMS 266

LMS Revenue Education Strategy 266

.orgSource

SEPTEMBER 19, 2023

Our agenda delivers strategies you can put into practice immediately, along with the creative vision leaders need to succeed in digital markets. Our research resulted in two books dedicated to positioning executives for success in digital markets. One of the biggest is whether AI-generated content is protected by copyright law.

Revenue 88

Revenue Chicago Leadership Content 88

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APRIL 14, 2023

Marketing automation. Impexium describes three benefits of marketing automation , a capability you really must have in your association’s tech stack. My local market rarely sells leg of lamb, but they had some this past week, so we enjoyed a roasted leg of lamb rubbed with a rosemary/garlic paste. Fri 4/14 at 10 a.m.

Leadership 195

Leadership Education Revenue Strategy 195

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JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Email marketing news. Make sure staff who have anything to do with IT or email marketing get this critical message: Gmail and Yahoo have new requirements for bulk senders.

Survey 256

Survey Project Strategy Education 256

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MAY 22, 2020

Billhighway explains how virtual events can help sponsors and exhibitors achieve their marketing goals —while helping chapters achieve their revenue goals. Reconnecting Marketing + Events: The Good, The Bad, and the Silver Linings. Content Forum Weekly Community Chat. Virtual event sponsors/exhibitors. Fri 5/22 at 1 p.m.

Certificate 369

Certificate Revenue Conference North Carolina 369

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MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Hosts: Canadian Nonprofit Academy and Go to Market Impact.

Puerto Rico 370

Puerto Rico Montana Revenue Conference 370

CMA Solutions

AUGUST 31, 2022

And that’s the short answer about why video marketing is quickly becoming the norm for businesses. A compelling video marketing strategy brings your brand to life because it captures and presents people as they are. Video marketing is a shot of adrenaline to any integrated digital marketing campaign. Closing clients.

Video 52

Video Marketing Strategy New Jersey 52

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JULY 21, 2023

Host: Omnipress Speaker: Tracy Grzybowski, Director of Marketing, Omnipress Thu 7/27 at 12 p.m. – With live examples, case studies, and expert insights, explore the role of compelling, resonant content in fostering member engagement, bolstering growth, and enhancing the overall impact of your association. More info/register.

Atlanta 195

Atlanta millennials Price Technology 195

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MAY 28, 2021

Collaborative innovation. Greg Satell says great innovators cultivate long-standing relationships with trusted thought partners. Because innovation is a highly social activity, collaboration is increasingly becoming a competitive advantage. 6 tried-and-true ways to extract content from your subject matter experts.

Innovation 284

Innovation Technology Survey Team 284

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DECEMBER 4, 2020

Their post describes four ways your association can leverage event and learning data to increase attendance, select content, improve programs and grow revenue. Two sessions: Respond, Don’t React: How This Simple Change Can Make All the Difference, and How to Create an Integrated, Multi-Channel Event Marketing Plan. CAE credits.

Blended Learning 300

Blended Learning Revenue Conference Technology 300

ISAE

APRIL 21, 2024

We’ll explore four top tips for promoting your incentive program, starting with how to develop innovative digital marketing strategies. Leverage digital marketing. These can motivate more users to interact with your content while helping you gather feedback or teaching them about your program.

Discount 52

Discount Social Media Examples Strategy 52

Associations Now

MAY 18, 2017

The Outdoor Advertising Association of America decided to make its badges smart in more ways during its OAAA/Geopath National Convention + Expo in New Orleans this week.The badges included both near field communication (NFC) chips and radio-frequency identification (RFID) antennas, allowing for interactivity in multiple ways.

Innovation 50

Innovation Conference Video America 50

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MAY 7, 2021

WBT Systems read through four recent research reports to discover what association execs and members are saying about the pandemic’s impact on associations, the future outlook, and their take of innovation—I especially liked those findings from Mary Byers. Marketing must-haves. When choosing marketing channels, visualize the curve.

Technology 370

Technology St. Louis Strategy Products 370

Blue Sky eLearn

JUNE 23, 2017

Understand Your Market. Before setting pricing, it’s critical to understand your market. Conduct a market analysis to understand your competitor’s products and pricing, target market, market needs, and price range that market will bear for the value you’re offering. Try These On.

Price 193

Price Certificate Revenue Course 193

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APRIL 28, 2023

WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Membership marketing has come a long way since I first started in associations. Host: Grip Speakers: Dahlia El Gazzar, Founder, DAHLIA+Agency Hew Leith, VP of Marketing, Grip Wed 5/3 at 12 p.m. –

DC 205

DC Recruiting Recruitment Washington 205

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AUGUST 27, 2021

Learn how volunteer scenarios and training gap analysis can help your association identify the type of content you need to develop and offer to prepare chapter members for volunteering and leadership. Amanda Kaiser recommends making your exhibitors and sponsors true content partners. OSCPA told WBT Systems, “ We’re not going back. ”.

Tampa 200

Tampa Revenue Education Content 200

Associations Now

AUGUST 13, 2018

Convening in Vancouver provides resources to align meeting content, including a network of partners and a thriving life science community. To put on the premier scholarly event in radiology, the American Society of Neuroradiology looks for a host city that’s as innovative as the delegation it serves.

Innovation 41

Innovation America Certificate Content 41

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JUNE 16, 2017

Get the lowdown on the voice-enabled speaker market in this post from eMarketer. If you’re in the IT department, you have to walk the fine line between saying “no” to some ideas while not shutting down your staff’s innovation muscle. DelCor explains how to both encourage innovation and reject ideas with no future.

Raleigh 186

Raleigh DC Washington Social Media 186

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NOVEMBER 5, 2021

WBT Systems wrestles with that question and comes up with several situations where it’s okay, and not okay, to give away educational content. Lots of good stuff in here for marketers or anyone else who needs to influence behavior for a living. Publications: How are Societies Approaching Innovation and Revenue Diversification?

Survey 195

Survey Revenue Price Team 195

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JULY 23, 2021

Marketing General Inc. recently released their 2021 Membership Marketing Benchmarking Report , one of my annual must-reads. Challenges and Hopes: Insights from MGI’s 2021 Membership Marketing Benchmarking Report. Hear about the findings from MGI’s 2021 Membership Marketing Benchmarking Report. Host: Marketing General Inc.

Video 195

Video Technology Content Strategy 195

.orgSource

AUGUST 28, 2023

But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. Hardy captures what most marketers are striving to accomplish today. Be Deliberate Thought leadership is an important top of the funnel marketing tool. After all, we are the home of professional experts.

Leadership 88

Leadership Social Media Case Study Industry 88

EventMobi: Association Events

AUGUST 11, 2023

Building an association website with valuable content and an attractive web design can help you: Retain current members Attract new members Raise the value of your sponsor packages Boost event registrations Drive non dues revenue Gather key data about member behavior Curious about what makes an association website shine? Relevant content.

Examples 130

Examples Directory Software Video 130

SCD Group

AUGUST 7, 2012

Chicken, Bus, Holland America & Associations: How do you treat your members? Last month, our Holland America (@HALcruises) tour bus broke down while we were driving the Top of the World highway (TOTWH) from Chicken, ALaska, to Dawson City, Yukon Territory, Canada. Holland Americas emergency system took over. Problems at a hotel?

America 40

America Alaska Tips Content 40

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FEBRUARY 14, 2020

Presenters: Sofia Leiva, Marketing Programs Manager, 3Play Media. Georgia McGoldrick, Product Marketing Specialist, 3Play Media. Hear client case studies and key insights on how to improve your web presence so your marketing efforts don’t go to waste. User-centric design isn’t a nice-to-have in today’s market.

DC 243

DC Content Education Washington 243

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NOVEMBER 24, 2023

Next gen marketing. Is your Board ready for innovation? Host: EventMobi Speakers: Alistair Fernandes, Event Tech Manager, EventMobi Thorben Grosser, VP of Product Marketing, EventMobi Rheanna Spence, Sales & Marketing Manager, The Meetings Space Bob Vaez, CEO & Founder, EventMobi Wed 11/29 at 12 p.m. –

Arlington 261

Arlington Los Angeles Atlanta Technology 261

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JUNE 12, 2020

Identify signals in the market that can impact how you operate. With rising costs of R&D and globalizing competition, it often makes sense to collaborate with competitors on product development, innovation and joint manufacturing. Presenters: Michael Wigent, Americas Manager, Global Protective Service, Cisco Systems.

Montana 243

Montana Leadership Tools Innovation 243

Ngage Management

MAY 20, 2022

Ngage Management has welcomed seven employees to its Okemos-based company in the last five months, expanding its account executives, marketing and communications, events and education, and operations departments. The Marketing and Communications department also welcomed a new team member, Katie Searl.

Michigan 52

Michigan Project America Committee 52

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JULY 9, 2021

Charlene Li believes you need order to create change —not what you picture when thinking about innovative organizations. Another example of wishful thinking disguised as conventional wisdom: Claire Cain Miller at the New York Times says there’s no evidence that chance meetings at the office boost innovation. Order and change.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

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JUNE 11, 2021

WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. Level up with these 15 association marketing resources—books, podcasts and blogs. Do you need support with membership marketing? Chapter benchmarking. Quick hits.

Certificate 322

Certificate Technology Communications Revenue 322

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AUGUST 6, 2021

Billhighway, Mariner Management and Whorton Marketing & Research are conducting The State of Chapters 2021 Benchmarking Survey. Does your association want to understand the needs and interests of different segments of your membership and market? Rebecca Humphrey, Head of North America Workplace Practice Group, Savills.

Revenue 195

Revenue Certificate Oklahoma City Strategy 195

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SEPTEMBER 11, 2020

Lewis Flax of Flax Associates says, “Innovative sponsorship options exist way beyond pasting logos anywhere and everywhere.” When leveraged properly, an LMS will help any organization simplify and streamline learning content, programs, courses and support materials. Paulina Curto, Senior Marketing Manager at Cvent. Host: Cvent.

LMS 329

LMS Montana Revenue Price 329