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Eric Lanke: Everyone Is Responsible for Member Recruitment

Eric Lanke

Everyone Is Responsible for Member Recruitment. Theres a great article in the March 2012 issue of Associations Now. " My interest was especially piqued by this paragraph in the article. Everyone," he said, "is responsible for member recruitment.". Everyone there is responsible for recruiting 2-3 new members per year.

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Membership Directory: Why Your Organization Needs One & How to Create One

EventMobi: Association Events

A membership directory is the #1 way to accomplish what your association does best: keep your members connected to one another and you. Membership directories help your organization in multiple ways: Providing networking opportunities Most of the time, members join a community or association for the networking opportunities.

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Landing Your Dream Job Doesn't Mean Leaving Your Current One

YourMembership

June 21st, 2012 | Posted in Membership Management. Yesterday I came across a really motivating article on Harvard Business Review, entitled “Don’t Like Your Job? The thing I loved about this article was that it suggested you do a little analysis and figure out what about your job do you love. Name (required).

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Defining Your Member Value Proposition

MemberClicks

If you are interested in expanding the influence and footprint of your membership-based organization, you can often find inspiration from how commercial businesses compete and market themselves. Now member value propositions have been playing a more critical role for membership organizations.

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Strengthening Member Engagement: Tips From an HR Consultant

Fonteva

These engagement methods aren’t just used to recruit new members, but are also essential elements needed to actively retain those members. For internal HR leaders, the solution we turn to will likely be some sort of talent or performance management software. For associations, membership management tools will be your best bet.

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Association Brain Food Weekly: 10.4.19

Reid All About it

The weekly list of free educational events and resources for the association community… If, like me, you’re sick of all the negativity around, you’ll appreciate this article by Wes Trochlil of Effective Database Management about what’s good in data management —yes, data management, we’ve come a long way, baby!

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9 Steps for Building Member Personas

Higher Logic

If you decided to actively recruit students, they would also be a separate persona. Do you need member personas to help you recruit new members ? Provide better marketing to the members you already have? For the remainder of this article, we’ll assume that you want to target existing members. Define Your Purpose.