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Association Brain Food: 2.23.24

Reid All About it

Gen Z and millennial marketing. Mercury Creative Group explains how to build an association brand that attracts and builds the loyalty of young members. . – A hand-picked roster of big-thinking professionals at the forefront of innovation will share their vision and how they are actively creating the future of the events industry.

DC 261
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Association Brain Food: 8.25.23

Reid All About it

Gen Z and millennials. Another report to add to your reading list is Deloitte’s 2023 Gen Z and Millennial survey. One of its sad findings: 46% of Gen Zs and 39% of millennials feel stressed or anxious at work all or most of the time. They pull out a few good ideas from survey comments too. More info/register.

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Association Brain Food: 1.19.24

Reid All About it

I like looking beyond the association world to see what event planners and marketers for brands are thinking about. Marketing to Gen Z and millennials. Mercury Creative Group explains how to build an association brand that attracts and builds the loyalty of young members. . 1 CAE credit. More info/register. More info/register.

Revenue 256
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Association Brain Food Weekly: 5.21.21

Reid All About it

This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. It’s Time to Innovate: Member Engagement in the Post-COVID Age. Presenters: Benita Lipps, Head of Association Management, Interel Group. Presenters: millennials Molly Phayer and Erica Salm Rench.

San Jose 369
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24 Top Association Member Engagement Strategies to Rock Retention

EventMobi: Association Events

You can segment your association members by: Known interests Length of membership Membership tier Level of engagement Demographic For example, with 75% of millennials actively avoiding phone calls, connecting by phone is a member engagement strategy that might be better used for the older members of your association.

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The Hourglass Blog: Secrets of Innovation

The Hourglass Blog

Secrets of Innovation. A new post, "Secrets of Innovation," has just gone up there. Labels: Innovation. Association Management. Developing Millennial Leaders. Innovation. Management. Millennials. Association Subculture. Principled Innovation. TED Talk Videos.

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The Hourglass Blog: Innovation Does Not Happen Online

The Hourglass Blog

Innovation Does Not Happen Online. A new post, "Innovation Does Not Happen Online" has just gone up there. Labels: Innovation. Association Management. Developing Millennial Leaders. Innovation. Management. Millennials. Association Subculture. Principled Innovation.