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Association Brain Food: 6.7.24

Reid All About it

Once again, Dean West of Association Laboratory applies lessons learned from his European travels to aspects of association management, such as anticipating setbacks, building on and updating earlier structures, seeking guidance, understanding roles, and finding time for an aperitivo or two. Strategic advice. Event technology.

Chicago 205
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6 Ways To Engage Association Members

CMA Solutions

Associations have always fought the battle for perceived value. Last year, 62% of surveyed associations either endured a membership decline or remained flat, according to MGI’s 2022 Marketing Membership Benchmarking Report. Communicating and promoting your association’s recent innovation would help jog their memories.)

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Four Steps to a Better Member Toolkit

Associations Now

Maybe you’re pulling together a media toolkit, and your chapter has a great template for creating press releases. Tracking downloads and surveying those who downloaded the toolkit can also tell you a lot about how the document is being accessed and used. Make sure to use it,” Hijar says. Toolkits to Try.

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Chicagoland Association Group Launches New Benchmarking Tool

Associations Now

The group says that the tool makes it easier to compare IT and annual meeting practices among a number of different associations—something that fits neatly with the nearly 98-year-old group’s mission to “advance the professional practice of association management” in the Chicagoland region.

Tools 40
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Sponsorships: What Do Meeting Organizers and Exhibitors Want?

Associations Now

According to data in ASAE’s 2012 Benchmarking in Association Management report, registrations account for a median of 50 percent of meeting revenue at associations, exhibitions account for 27 percent, and sponsorships account for 17 percent. In fact, the survey, which includes data from the top-250 U.S.

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How to Keep Your Event Speakers Happy

Expo Logic

Survey your target audience: Send a survey to your target audience via email or social media and ask them to suggest potential speakers. Surveys are also an excellent method for finding a speaker that your audience will be genuinely interested in hearing. Press release: Send press releases about your event to media outlets.

How To 36
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Lunchtime Links: Invest in New Technologies That Matter

Associations Now

President Andy Freed asks in a recent post on his firm’s Association Management Blog. Don’t forget to issue press releases and share your successes with the media. According to a recent survey of creative professionals by KRC research, workplaces the world over appear to be losing their creative mojo.