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Association Brain Food: 4.19.24

Reid All About it

The weekly list of free educational events and resources for the association community… Chapter relations gathering. I loved it when local membership directors got together at our state association meetings. Joanna Pineda of Matrix Group International recaps a discussion she had with two association execs about shoring up trust.

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Run Your Next Dues Renewal Effort Like a Fundraising Campaign

Eric Lanke

Spark Consulting is out with another white paper -- this one on what associations can learn about relationship building, campaign management, and attracting Millennials from charitable fundraising organizations. It's another thought-provoking read for association CEOs.

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AMS vs CRM: What is Best for Your Association

MemberClicks

If your mind draws a blank when hearing the terms Customer Relationship Management System (CRM) or Association Management Software (AMS), you’re not alone. This is especially true when describing their roles and defining their differences in terms of what they offer a company or an association.

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Build a Journey to Yes Using Marketing Automation

.orgCommunity

You can strengthen anecdotal information with research such as member needs surveys, white papers and case studies. Mine the invaluable data in your association management system. Don’t forget social media. Personas are the characters in your association’s story. Develop Themes. Distribute Assets.

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Association Marketers Choose Ca$h to Power Membership Marketing

Association Adviser

I’d definitely prefer to have more money to execute a membership marketing plan,” said Christina McCoy, CAE, of AMPED Association Management. However, the marketing professionals surveyed seem to be making smart use of the resources and tools they do have. It’s also easier to add money than to add staff,” she continued.

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Association Management Gen Xer Meme - Right Here, Right Now

Association Subculture

Association Management Gen Xer Meme - Right Here, Right Now. I was recently tagged in Maddie Grants Social Fish Xer Meme and am happy to have been invited to play. I navigated a world of suits and Dilbert-esque arguments over policies, procedures and white papers. skip to main | skip to sidebar. But now.now.Im

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How Associations Can Transform Higher Education

Reid All About it

I get it—limited resources, too many priorities, a sense of overwhelm and the old not making room for the new (you interpret that however you wish). You may know these two: Elizabeth is CEO & Chief Strategist of Spark Consulting LLC and Shelly is Principal of Alcorn Associates Management Consulting. Research skills.

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