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Maximizing Association Value: Unleashing 3 Powerful Membership Pricing Strategies

Association Freak

Reading Time: 3 minutes How to Get Membership Pricing Right Ever wondered how to nail membership pricing? Likewise, association pricing often feels like a guessing game. Do you really know how much it costs to produce your offerings? If you’re like many associations, you may not have a clear idea.

Price 72
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Understand the Three Professional Stages to Improve Association Value

Smooth The Path

These professionals are gaining tons of technical skills, they might be learning the systems and process of their organization, and they are learning soft skills like how to collaborate with team members, how to manage up, and how to be an excellent communicator. How can you develop content or a forum for members at each stage?

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How to Strengthen Your Association’s Value Proposition

AssociationChat

Join Association Chat CEO and Tecker International senior consultant KiKi L’Italien as she shares the connection between community, content, and culture and how to use these elements to fortify your association’s value proposition to members. How to Strengthen Your Association’s Value Proposition.

How To 104
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The Association Value Trigger Point Explained by New Member Background

Smooth The Path

When I speak about a way to engage new members early in their membership by using an Association Value Trigger Point (AVTP), association professionals often ask me if their association should have just one AVTP or should we have many for our different members? Content Oriented AVTP for Homogeneous New Members.

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Is Our Content Meeting Our Members’ Needs?

Smooth The Path

As content leaders we no longer get any points for using fancy language, taking 7 pages to say what we need to say in 2 pages or merely informing. The term content is king has been so misconstrued by so many marketing experts it is nearly meaningless today. It’s not even about having quality content. Quality is expected.

Content 84
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How to Improve Your Call for Presentations Process

Velvet Chainsaw

When Velvet Chainsaw Consulting conducted speaker research with 120 associations with research and consulting company Tagoras Inc. Associations value member input. This puts the reviewers on more equal ground with the paying attendee in terms of how to evaluate which sessions to attend. Curate content.

Process 74
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Building Buy-In for an Online Community at Your Association

Higher Logic

It’s easy to say, harder to do – but we’ll walk you through what you need to get there, including aligning with your association’s overall priorities and overcoming common objectives. How to Align with Your Board and Executive Team's Priorities. Communities are a great way to promote your association’s status in the industry.