Association Freak
APRIL 1, 2022
But here’s the thing: nailing your pricing strategy comes with a prize. Associations have a “Triple Bottom Line” to consider: Money, Member Value, and Mission. If you’re like many associations, you may not have a clear idea. Take, for instance, your content.
Smooth The Path
AUGUST 6, 2018
Some associations focus heavily on personal success but not at all on team success or success for the industry or profession. How can you develop content or a forum for members at each stage? Why long-time members are reluctant to leave your association. Engaging not new or long, but medium-time members with your association.
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Smooth The Path
MARCH 14, 2017
When I speak about a way to engage new members early in their membership by using an Association Value Trigger Point (AVTP), association professionals often ask me if their association should have just one AVTP or should we have many for our different members? Content Oriented AVTP for Homogeneous New Members.
Blue Sky eLearn
MARCH 27, 2018
Prospective members are much more likely to respond positively to a recruitment strategy that feels like a natural part of their interactions with your association than they are with outright marketing strategies that, in today’s media landscape, feel obvious and forceful. Offer online-only membership benefits. About the Author.
Associations Now
DECEMBER 18, 2018
“By running an assessment, you can have a better idea of which members are a sure bet in sticking around, and which may need more attention from your association to reel them back in,” Hopkins says. The post Daily Buzz: 2019 Renewal Strategies appeared first on Associations Now. What will the digital workplace look like in 2019?
Higher Logic
MAY 13, 2020
Create a digital space for them to engage, and then use intentional, targeted communication to build a personalized experience for each one of them, reaching them with relevant content at the right time and place. So, we created a group and started pushing more GDPR content and resources based on the data we had collected.
Higher Logic
MAY 29, 2020
In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership. Communities are a great way to promote your association’s status in the industry.
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