AssociationChat

FEBRUARY 21, 2023

February’s Association Chat Open Forum will focus on the association value proposition and why people are chatting lately about the need for business model change We’ll have an open chat on Zoom discussing your favorite hot topics shaking things up in the association industry and whatever else we can get to in an hour!

Association Value 116

Association Value Industry 116

Associations Now

MARCH 28, 2013

Building sustainable business models depends on association leaders adopting a 21st-century sensibility as they imagine and co-create new forms of value in collaboration with their stakeholder networks. This is most important conversation your association will have. Are you ready to get started?

Association Value 40

Association Value Revenue Innovation Marketing 40

Nimble AMS

FEBRUARY 15, 2024

A study conducted by McKinley Advisors found that successful associations take time to plan strategically. Study interviewees shared the importance of defined, long-term planning that encompasses the current and future state of the industry and organization. As an association leader, you don’t know what you don’t know.

LMS 147

LMS Missouri Software Innovation 147

Smooth The Path

MAY 14, 2020

Job loss is top of mind in many professions and industries right now. One role associations can play is to help our members become indispensable. Right now is the perfect time to question what an association is and what your association should be doing. Related: Improve association value with soft skill training.

Association Value 148

Association Value Industry Organization Member Experience 148

Smooth The Path

MARCH 25, 2021

Programming because if they have to sit through another session about [insert beaten-to-death-superficial-industry-topic-here], they might have to stick a fork in their eyeball. Research because overall industry research doesn’t speak to their particular need, but custom does.

Industry 148

Industry Content Association Value Member Experience 148

Association Navigator

AUGUST 15, 2016

The question of association value comes up over and over again. Business leaders frequently ask their representative on an association board or committee to justify the expense of their association participation. Association resources should be devoted to helping the members win whatever game they’re playing.

Certificate 100

Certificate Guidelines Cost Association Value 100

Smooth The Path

NOVEMBER 6, 2018

Sometimes we have to tell people things we do not think we should have to say to them: The vibrant association is dynamic because members like you tell professionals like you all about the association. Your experiences in our industry or profession might be very different than our other members’ experiences.

Industry 223

Industry Member Experience Association Value Strategy 223

Associations Now

APRIL 2, 2023

Associations face an increasingly competitive market for members, attendees, and education. Time was, the association value proposition was pretty simple: “We’re the only ones who care about you.” It must involve work that is integral to the company and the industry; it can’t be a gimmick.”

Proposal 108

Proposal Course Education Innovation 108

Smooth The Path

JANUARY 14, 2021

We were the industry experts. There are some problems in our industries and professions that are so big, so complex, so nuanced, or so new that no industry expert has the answer for all members. Earlier in my career, I worked for a company that was the leader in the marketplace. So, where did we go to get answers?

Process 113

Process Team Innovation Review 113

Smooth The Path

JULY 9, 2019

They may be wondering why they ever got into this profession or industry or started working for this company or how they could put up with this manager one second longer. Our members will remember why they joined the profession or industry. This is the power of associations. Related: The real value of associations for members.

Conference 92

Conference Association Value Industry Member Experience 92

Smooth The Path

MARCH 28, 2019

So what is really the job of the association? It is to advance the profession and industry and, Help each member become a better version of themselves, and you can try to. Helping members to solve those big, complex, ambiguous, hair-ball problems that have been plaguing your industry or profession?

Member Experience 74

Member Experience Communications Association Value Industry 74

Smooth The Path

MARCH 11, 2021

Many exhibitors/sponsors love the industry, profession, or field they serve, and they took a huge risk in starting a business to solve that industry’s, profession’s, or field’s problem(s). And this worldview is waaaaay out of character with the way many exhibitors/sponsors think about themselves and their businesses.

Member Research 113

Member Research Industry Cost Conference 113

Association Freak

MARCH 5, 2024

They could provide connections, community, and trusted information that cut across the entire industry, something members needed badly, and no one else could provide. This allowed them to double down on the white space and stop doing things other societies did better that had little value for the organization.

How To 72

How To Class Resources Cost 72

Higher Logic

MAY 29, 2020

In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership. Where community fits in: Be your industry’s thought leader. Be the industry leader.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Smooth The Path

JUNE 6, 2019

We influence members, attendees, volunteer leaders, coworkers, peers, staff, sponsors, industry leaders, funders, and regulators. Improve association value with soft skill training. Every day we need to influence. Fortunately, we have many influencing tools at our disposal: Advocating. Storytelling. Data mining. Catastrophizing.

Tools 60

Tools Association Value Industry Communications 60

GrowthZone

AUGUST 14, 2018

The Big Book of Association Ideas: Construction Trades & Building Associations Edition. Entries were judged on creativity, industry impact, value to association, value to members, and replicability. The grand prize was not dependent on association size.

Charlotte 74

Charlotte CA Pennsylvania Innovation 74

Smooth The Path

JANUARY 21, 2021

And as a participant, you will have fun meeting like-minded colleagues in the association industry. Participants will experience ideas first hand that they can bring back to their members. I would love for you to join us! Find out more about the Virtual Networking Incubator and apply today (the application deadline is January 29th).

Team 148

Team Tools Industry Committee 148

WBT Systems

MAY 9, 2017

In terms of the “next practices” for association eLearning, we think the greatest potential lies in digital badges , as a means of increasing both the value of education programs for members and the capacity for eLearning to generate non-dues revenue for associations. Value of Digital Badges for Association Members.

Revenue 231

Revenue Certificate Learning Management System Course 231

Smooth The Path

NOVEMBER 17, 2020

The trouble is, these leadership teams might cut and layoff so severely there may not be enough person-power to figure out how to add member value in this new environment. Other associations find themselves paralyzed. They are not trying to understand members more, connect with members more, or serve members more.

Leadership 148

Leadership Team Industry Member Experience 148

Smooth The Path

OCTOBER 13, 2020

What more can you do to prioritize employment in your field, industry, or profession? Related: Back to school for associations and members. Association response to big, hairy problems. Associations dump new ideas too quickly. The post Are You Addressing Member’s Top Worry Today?

Project 146

Project Innovation Industry Marketing 146

Smooth The Path

JANUARY 4, 2018

An idea so big, I wish I could personally tell everyone in our association community. Last year, because of the Association Industry Innovation Study , I was consumed with the continuum of innovation. During this window of opportunity future uber-members, industry change-makers, and board members are made.

Innovation 74

Innovation Member Engagement Member Experience Industry 74

Smooth The Path

SEPTEMBER 19, 2019

.” For many of us, a big part of our identity our profession, our affiliation with our industry, or our career mission. What will people think if I leave this industry and go to that industry? What will people think if I leave this industry and go to that industry? How can associations help?

Industry 68

Industry Marketing Association Value Innovation 68

Smooth The Path

JULY 14, 2020

Members are feeling burned out in many professions, industries, and fields. Burn out is not just about what is happening now. Burn out can be future-focused as we worry about the struggles to come. Of course, we are not alone. There are a lot of ways to soothe burn out. Vacation, slowing down, and getting help, to name a few.

Innovation 136

Innovation Revenue Course Project 136

MemberClicks

OCTOBER 4, 2022

As amazing as your member benefits and association values are, membership dues can be a roadblock for potential members. In this case, the “what” is joining an association to keep on top of trends. And while there are many ways that you can help tear down this roadblock (discounted fees, payment plans, grants, etc.),

Tips 52

Tips Discount Newsletter Social Media 52

Blue Sky eLearn

MARCH 27, 2018

To get the news of your webinar out to anyone who might be interested, post the schedule on your website and social media, encourage members to share, or consider posting a notice in an industry publication. Webinars show prospective members that your association values its members enough to plan special online learning experiences for them.

Association Software 144

Association Software Recruiting Recruitment Software 144

.orgSource

FEBRUARY 21, 2023

We are hosting a guided exploration of what trust means for our future relationships with staff, boards, constituents, and the association industry. Open Windows In July 2020,orgSource surveyed approximately 300 association executives. Values create community. The conference is exclusive and free to .orgCommunity’s

Revenue 88

Revenue Guidelines Review Education 88

Smooth The Path

FEBRUARY 15, 2018

While members do not join for the value, they stay for the value. Myth #3: Members Join Because the Association is the Leading Authority. Our organization is 75 years old and is the voice of the industry. Over and over members share how peers, managers, and others in the profession or industry prompted them to join.

Recruiting 118

Recruiting Recruitment Conference Industry 118

Smooth The Path

APRIL 18, 2019

Every industry and profession is shifting, and each change brings on a new set of challenges. But the innovators in your industry or profession will want to solve the new challenges, and they will work on addressing these new problems with or without the association. Now your members are grappling with entirely new problems.

Innovation 60

Innovation Industry Association Value Process 60

Smooth The Path

JANUARY 29, 2019

” There are many industries where it is not enough to be competent, colleagues and customers want to see caring too. Recently I started to wonder, which kind of caring should we be looking for when we staff our associations? Do staff members all need to have a passion for the mission or for advancing the profession or industry?

Industry 68

Industry Examples Association Value Leadership 68

Smooth The Path

SEPTEMBER 5, 2019

Professionals can trust associations, and sometimes we just need to remind members and potential members that we are the trusted source for the profession or industry. When we say “the largest association in the industry for 75 years,”, they hear, “blah, blah, blah.”

Price 68

Price Content Industry Resources 68

Protech

MAY 4, 2020

Understanding how each channel provides your association value in making those connections with members, potential prospects and the general public will help grow your revenue. . The association then maintains the relationship with the new member by making new recommendations based on data obtained and leveraged in their AMS. .

Content 86

Content System Discount Software 86

Smooth The Path

JUNE 6, 2017

In fact, the association is not for everyone in the profession. It is not for everyone in the industry. It is only for some people in the profession or industry. It is easy to say we are for the senior leadership team, or tax accountants, or the amusement parks industry. Maybe the experimenters. Or the change-makers.

Industry 68

Industry Innovation Leadership Team 68

Smooth The Path

FEBRUARY 12, 2019

She often buys the research reports and sometimes purchases a book or two from the association’s bookstore. Arlene is a promoter; she frequently recommends the association to other professionals in the industry. Would you like to double the number of very engaged members, like Arlene, at your association?

Member Engagement 68

Member Engagement Strategy Newsletter Leadership 68

Smooth The Path

AUGUST 23, 2017

”, an association CEO and big thinker in our industry asked me yesterday. Many indicators point to a member engagement problem for associations. Many associations are facing shrinking annual revenues, low retention ratings and, are having a harder time recruiting volunteers and quality volunteer leaders.

Member Engagement 68

Member Engagement Recruiting Recruitment Revenue 68

Smooth The Path

JUNE 21, 2018

They know the profession or industry. New members can bring value to the relationship too. They are up to date on the latest rules and regulations and industry insights. Long-time members bring the vast experience of having tried a ton of things. They know the connectors. They understand the landscape and the overarching trends.

Rhode Island 68

Rhode Island Certificate Conference Process 68

Smooth The Path

FEBRUARY 2, 2021

There are big problems to solve in every industry and profession. This need presents associations with a unique opportunity, the chance to bring back networking now and bring it to our whole membership. Members could really use each other’s support.

Project 68

Project Communications Industry How To 68

Associations Now

OCTOBER 2, 2019

Help New Members Find Association Value. New members join associations with great expectations & specific goals in mind. But if membership doesn’t live up to those expectations, they won’t see the value & won’t renew. assnchat #assnprof [link] pic.twitter.com/2cDhgMUrrV.

Social Media 60

Social Media Certificate Recruiting Recruitment 60