Reid All About it

SEPTEMBER 22, 2023

They discuss the growth of international online audiences, challenges with online networking and engagement, online content libraries, and much more. At Business Insider, Charlotte Lytton reports on research about Gen Z and education. Scientific society events. Website RFPs. Next gen websites.

LMS 266

LMS Revenue Education Strategy 266

Reid All About it

JULY 7, 2023

Check out the content lineup if you haven’t already. Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. Two months from now, I hope to see some of you at Non-Dues-a-Palooza in Denver too. CMS/website RFP.

Tools 195

Tools Education Newsletter Chicago 195

Higher Logic

DECEMBER 19, 2017

Once considered a fad, content marketing has proven it’s “King” and shows no signs of slowing down. With 2017 coming to a close, now is a great time to revisit your marketing plan and amp up your content initiatives. Here are a few other great reasons to invest in content marketing: Increase traffic & leads to site.

Content 227

Content Marketing Social Media Process 227

Reid All About it

MARCH 24, 2023

In this comprehensive guide to tiered and à la carte sponsorship models for in-person, virtual and hybrid events , EventMobi suggests how to price, sell and deliver sponsorships, measure ROI, and craft a post-event report for corporate partners. They explain how to use AMS data for planning and marketing events. Women in the workplace.

Revenue 227

Revenue Chicago Leadership Education 227

Reid All About it

JUNE 9, 2023

I want to share better advice and ideas in the blog posts I write on behalf of clients. Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Creativity.

Revenue 205

Revenue Content Chicago Leadership 205

Reid All About it

JUNE 2, 2023

Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. Someone who fills out a form to download content is NOT a lead. They’re interested in the content, that’s it. Instead, nurture them with related content. Don’t have a salesperson call them. Technology decisions.

Technology 195

Technology Chicago Education System 195

NXUnite

OCTOBER 4, 2023

The nonprofit marketing space isn’t as straightforward as it once was. Ambassadors can take the reins during fundraising or marketing campaigns, promoting your organization to their personal networks. Ambassadors can take the reins during fundraising or marketing campaigns, promoting your organization to their personal networks.

Tips 130

Tips Social Media Guidelines Recruiting 130

Blue Sky eLearn

FEBRUARY 4, 2020

From creating processes for handling your association’s most valuable asset (your data) to delegating tasks to maintain an organized strategy, this guide covers it all. With the new year comes a fresh list of aspirations and a renewed vigor for setting (and following through) with your loftiest goals. Delegate tasks across leadership.

Organization 270

Organization LMS Software Social Media 270

Reid All About it

MARCH 10, 2023

WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. Dean West at Association Laboratory wonders if he’s lazy, stupid or resilient (I’m not saying) and shares lessons about resilience that can guide your association’s strategy decisions. Content marketing.

Committee 195

Committee Education Software Technology 195

Reid All About it

SEPTEMBER 29, 2023

Marketing to younger generations. If you’re trying to figure out how to market to Gen Z and millennials, Mercury Creative Group explains how to build an association brand that attracts and retains younger members. (Jim Does your association have a career section for people curious about entering your industry or profession?

Revenue 272

Revenue Innovation Education Tools 272

Reid All About it

NOVEMBER 27, 2020

If your board (or C-suite) hasn’t accepted the fact that your association must offer online education to your members and market, then you’ll want to read this post from WBT Systems. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog. CEO pandemic insights. Risking innovation.

Las Vegas 369

Las Vegas Virginia Content Washington 369

Reid All About it

AUGUST 4, 2023

The weekly list of free educational events and resources for the association community… “One of the most tragic things I know about human nature is that all of us tend to put off living. We are all dreaming of some magical rose garden over the horizon—instead of enjoying the roses blooming outside our windows today.” Dale Carnegie Non-dues revenue.

Atlanta 195

Atlanta Price Revenue Denver 195

Reid All About it

JUNE 26, 2020

As some associations canceled in-person conferences and made the switch to virtual, two association teams found themselves owning different elements of the experience—the meetings team handled the content while the education team managed the platform. There’s much work to be done and I hope that at last we’re all ready to do it.

Montana 370

Montana Conference Content Education 370

Higher Logic

MARCH 24, 2020

From marketing automation to customer experience to all things community, happy learning with Higher Logic! Thanks to the power of technology, you can watch on-demand videos covering everything from the basics to more advanced content. Want us to guide you on your learning journey? Education is the foundation of success.

Library 219

Library Products Video Course 219

Reid All About it

JULY 31, 2020

Please consider participating in Marketing General Inc.’s Lisa Block at Velvet Chainsaw Consulting suggests a list of questions to consider—about business model, meaningful engagement and content development—when planning a virtual conference. s (MGI) second annual Association Economic Outlook survey. Planning virtual conferences.

Montana 362

Montana Revenue Innovation Case Study 362

Association Analytics

NOVEMBER 16, 2021

Find out more about overcoming your fear of dirty data in our previous blog post. Check out our Ultimate Guide to Data Governance for tips. What’s the difference between analytics and reporting? To help answer these questions, we’ve laid out some helpful tips on how to get started and where to go from there. Step 1: Create a Plan.

How To 169

How To Report Examples Tips 169

Reid All About it

MAY 22, 2020

Billhighway explains how virtual events can help sponsors and exhibitors achieve their marketing goals —while helping chapters achieve their revenue goals. Quick hits before we get to the list of this week’s free education: Leading when the plan is no real plan at all. Virtual conference complaints—and solutions. Here’s another one.

Certificate 369

Certificate Revenue Conference North Carolina 369

Reid All About it

OCTOBER 22, 2021

Content marketing. Edelman surveyed nearly 3,600 management-level professionals who consume thought-leadership content so they could help marketers understand how to break through the noise , when to use thought leadership and what B2B audiences want to see from companies. Quick hits. Remote work shortcomings.

San Diego 195

San Diego Education Social Media Content 195

Reid All About it

MAY 26, 2023

Brightfind’s guide to association websites is loaded like a baked potato with advice on essential web elements for acquiring, engaging, retaining and converting users into loyal website visitors and members. The weekly list of free educational events and resources for the association community… Reflection. “To 501Works acquires ReviewMyAMS.

Technology 195

Technology Education Arkansas Leadership 195

Reid All About it

JUNE 23, 2023

As Sheri Jacobs and Lisa Boylan say, AI policies “serve as essential guardrails, guiding associations on how to manage and harness the power of AI technology effectively.” Marketing benchmarks. Mighty Citizen assessed the marketing maturity of 450 mission-driven organizations. Scott Fitzgerald ChatGPT. Our AI future. Event apps.

Metro 195

Metro Strategy Technology Marketing 195

Reid All About it

MARCH 17, 2023

But excellent content isn’t enough to gain market share. Content is a commodity, says WBT Systems. shares 15 ways to improve your newsletter content and delivery. Quick hits Seven ways to create serendipity and connections for virtual attendees. Chapter habits. You fall to the level of your systems.” Newsletters.

Revenue 205

Revenue Certificate Committee Leadership 205

Reid All About it

DECEMBER 1, 2023

Content calendars. Trust me, when you don’t know which direction your content is going, the publishing process comes to a halt. Trust me, when you don’t know which direction your content is going, the publishing process comes to a halt. Mark Schaefer explains why you need to ditch LinkedIn as your primary content platform.

Arlington 266

Arlington Technology Strategy Los Angeles 266

Association Analytics

SEPTEMBER 27, 2023

Especially in associations, analytics can provide invaluable insights, guiding strategies and shaping outcomes. Data-driven decision-making isn’t just a trendy phrase; it’s here to stay and essential for any organization’s success these days. The apprehension to adopt a new system or modify a current one is real.

Analysis 169

Analysis Revenue System Learning Management System 169

Reid All About it

JANUARY 18, 2019

The weekly list of free educational events and resources for the association community… Maddie Grant and Jamie Notter have a new book coming out, The Non-Obvious Guide to Employee Engagement. In this competitive talent market, this sounds like a must-read for association execs. Ryan Law, CXL ). Barry Davret, Medium ).

DC 293

DC Washington Member Engagement Content 293

Reid All About it

APRIL 21, 2023

Membership marketing. MemberSuite reminds us why data-informed content marketing is such a powerful tool for associations. They describe how webinars, blog posts, podcasts, YouTube, social media and influencer content can help you attract and retain members. I don’t think so and neither does WBT Systems.

Education 195

Education Committee Recruiting Recruitment 195

Reid All About it

JULY 23, 2021

Marketing General Inc. recently released their 2021 Membership Marketing Benchmarking Report , one of my annual must-reads. Quick hits. If you’re a home cook, check out the irregularly published In The Kitchen posts on my Grabbing the Gusto blog. Remote work/life boundaries. Eye-opening. AMS data and reports.

Video 195

Video Technology Content Strategy 195

Reid All About it

AUGUST 28, 2020

Quick hits before we get to the list of next week’s free education: Your ‘surge capacity’ is depleted?—it’s Explore cities with a guide who takes you on a choose-your-adventure tour. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog. Opportunities in disruption. Member parents.

Montana 359

Montana North Carolina Content Certificate 359

Association Success

OCTOBER 8, 2020

Well, I’m going to tell you to get that kind of publicity without having to hire a PR consultant or marketing agency. The better you get at networking with these content creators, the better chance you’ll have of them coming to you for quotes, guest posts or podcast interviews. Network with reporters. Get on podcasts.

How To 148

How To Social Media Content Cost 148

Reid All About it

JULY 16, 2021

Usability testing is the latest version of that phenomenon—and it’s a good thing to learn about over on the Fionta blog since it solves lots of problems and increases the value of your technology investments. Quick hits. How to create an editorial calendar that will streamline your content strategy. Online education revenue.

Revenue 195

Revenue Video Strategy Industry 195

Reid All About it

APRIL 9, 2021

oh yeah, that makes sense” trends about desktop vs. mobile traffic and the popularity of long-form content (yay!). Content barriers. I don’t work with companies who take the committee approach to content—it’s a huge red flag for frustrations down the road. Quick hits. Heavy workload. 4 is one of those “what? Event safety.

San Diego 370

San Diego Revenue Strategy Content 370

Reid All About it

NOVEMBER 24, 2023

Next gen marketing. GrowthZone’s guide to selecting a credit card processor is perfect for those of you who need to understand the players and their roles, terminology, fees, rates, hard and soft costs, and security issues. and BJA Solutions for Associations (aka Barbara Armentrout) Awareness week. Event recording release.

Arlington 261

Arlington Los Angeles Atlanta Technology 261

Reid All About it

JANUARY 7, 2022

Dr. Britt Andreatta shares ten powerful questions to guide your goals and intentions this year. Email marketing automation software. explains the costs associated with email marketing automation software and the factors affecting those costs. Quick hits. The essential guide to SEO for associations. Mark Schaefer ).

North Carolina 195

North Carolina Software Email Marketing Sacramento 195

EventMobi: Association Events

SEPTEMBER 21, 2023

In this blog post, we’ll cover: How to increase membership retention The best member retention strategies Tips on creating an event strategy for member retention What Is Membership Retention and Why Does It Matter? Acquiring new members comes with upfront costs, especially those tied to marketing. Why does member retention matter?

Strategy 130

Strategy Software Social Media Discount 130

Reid All About it

JANUARY 31, 2020

The weekly list of free educational events and resources for the association community… Marketing General Inc.’s s (MGI) 2020 Membership Marketing Benchmarking Survey is open. Find out how to have a great content strategy in less than two minutes in this video from web strategist Ray van Hilst of Yoko Consulting.

Chicago 221

Chicago Massachusetts DC Washington 221

Reid All About it

APRIL 28, 2023

WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Membership marketing has come a long way since I first started in associations. They guide you through the steps for creating a persona or avatar who represents someone in your ideal audience.

DC 205

DC Recruiting Recruitment Washington 205

Association Analytics

FEBRUARY 14, 2022

It should be a quick assessment of your current state. It’s a new year with a new start. You probably have a long list of great things you want to accomplish this year…including making analytics a priority. This may seem like a daunting task, but it’s easier than you think. Most people don’t. This is not a long process. What limits you?

How To 169

How To Case Study Cost Revenue 169

Reid All About it

MAY 7, 2021

Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. Quick hits. Credentialing on the blockchain. Intriguing.

Technology 370

Technology St. Louis Strategy Products 370