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AUGUST 25, 2023

TopClass LMS highlights findings from MGI’s 2023 Membership Marketing Benchmarking Report that they think will interest association education teams. Marketing to younger generations. Daniel Larison, Eunomia ) The female pickup artists: a new group of influencers is peddling an old strategy, the art of entrapping a man.

millennials 370

millennials Survey Team Education 370

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AUGUST 11, 2023

Impexium recommends five strategies for a change management framework. Subscribe to Blog via Email Enter your email address to subscribe to this blog and receive notifications of new posts by email. – Onboarding Strategies for All Stages of Membership Does your onboarding strategy include new members and renewing members?

Chicago 195

Chicago Certificate Marketing Content 195

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AUGUST 18, 2023

Subscribe to Blog via Email Enter your email address to subscribe to this blog and receive notifications of new posts by email. Marketing Artificial Intelligence in Action Gain an overview of the current marketing artificial intelligence (AI) landscape. Daughtry, M.Ed., 1 CAE credit. . 1 CAE credit. Hosts: WorkerBee.TV

Certificate 195

Certificate Education Revenue Marketing 195

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DECEMBER 15, 2023

He saw the idea in action at the Social Media Market World conference. Subscribe to Blog via Email Enter your email address to subscribe to this blog and receive notifications of new posts by email. Uncover the meaningful insights behind your collected data and leverage them to refine your eLearning strategies effectively.

Iowa 256

Iowa millennials Texas Strategy 256

WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150

Survey Marketing Certificate Education 150

Reid All About it

SEPTEMBER 15, 2023

Data strategy. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Host: MeetingsNet Speaker: Brooke Gracey, Marketing Director, Cvent Tue 9/19 at 2 p.m. –

LMS 256

LMS Revenue Arlington Education 256

Higher Logic

OCTOBER 4, 2018

Whether you’re on a small team, a team of one, or a large team with divided responsibilities and resources, marketers all have a few things in common: We need to accomplish things quickly, handle multiple projects at once, stay inspired, keep ourselves updated about current events, and collaborate with others across our team or departments.

Tools 233

Tools Marketing Social Media Software 233

WBT Systems

JULY 3, 2018

You can become the market leader by offering digital badges that focus on the skills required for employment in your industry or profession. Employers can’t rely upon a degree as a signifier of a person’s abilities, but a digital badge is a market signal for employability. Digital badges act as marketing tools too.

Marketing 150

Marketing Certificate Education Michigan 150

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JUNE 18, 2021

If you’re a home cook, check out the irregularly published In The Kitchen posts on my Grabbing the Gusto blog. Hear about how associations need to shift their mindset on recruiting, training and education; workforce trends that will shape the future labor market; and why retaining employees is more important than ever?. Host: ASAE.

LMS 369

LMS Certificate America Committee 369

Reid All About it

DECEMBER 8, 2023

Mark Lowry at Association Analytics shares helpful member retention strategies. Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. The blog recommends roasted potatoes with dill as a side. Member retention. Zoom fatigue. Another keeper.

Strategy 272

Strategy Video Technology Innovation 272

Reid All About it

MARCH 17, 2023

But excellent content isn’t enough to gain market share. They surveyed 100 associations about revenue growth strategies, business development practices and skills, risks and obstacles to growth, reporting and metrics, and performance of membership, events and non-dues revenue programs. Content is a commodity, says WBT Systems.

Revenue 205

Revenue Certificate Committee Leadership 205

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SEPTEMBER 29, 2023

Marketing to younger generations. If you’re trying to figure out how to market to Gen Z and millennials, Mercury Creative Group explains how to build an association brand that attracts and retains younger members. Learn about strategies to boost your sponsorship results and how quickly a few changes can help raise additional revenue.

Revenue 272

Revenue Innovation Education Tools 272

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JUNE 25, 2021

Amanda Milligan, Content Marketing Institute ). If you’re a home cook, check out the irregularly published In The Kitchen posts on my Grabbing the Gusto blog. Subscribe to Blog via Email. Enter your email address to subscribe to this blog and receive notifications of new posts by email. Quick hits. This is so me.

LMS 361

LMS Revenue Tips America 361

WBT Systems

MAY 9, 2017

This week Eric Kuhn, opening keynoter at ASAE’s 2017 Marketing, Membership & Communications Conference advised attendees to “ adopt social media next practices , not just best practices “, when describing social media as one of the most powerful marketing tools for associations. LMS profile.

Revenue 230

Revenue Certificate Learning Management System Course 230

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MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. WBT shares seven MOOC business model strategies you should definitely steal. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research.

Chicago 200

Chicago Newsletter Mooc Education 200

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DECEMBER 1, 2023

Subscribe to Blog via Email Enter your email address to subscribe to this blog and receive notifications of new posts by email. Fri 12/1 at 4 p.m.* – Association Discussion: The Future of Components Has your association’s component relations strategy evolved since the pandemic? 1 CAE credit. More info/register.

Arlington 266

Arlington Technology Strategy Los Angeles 266

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NOVEMBER 20, 2020

Read the rest of her excellent post, Normal is Over(rated) – For Now , at the Velvet Chainsaw Consulting blog. Certification launch. WBT Systems shares the advice of two association execs who launched a certification during the pandemic. Maximizing Revenue through Smart Pricing Strategies. Emergence ). Embrace the cozy.

Certificate 370

Certificate System Dallas Price 370

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MARCH 24, 2023

Sponsorship strategy. They explain how to use AMS data for planning and marketing events. In a tough hiring market, you need to hold on to the talent you have. PAR explains why a business development strategy is vital to association revenue health. Association staff retention. 1 CAE credit. More info/register.

Revenue 227

Revenue Chicago Leadership Education 227

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MAY 5, 2023

Coursera, EdX and LinkedIn Learning are going all in on the corporate market and increasing revenue as a result. Subscribe to Blog via Email Enter your email address to subscribe to this blog and receive notifications of new posts by email. 1 CAE credit. More info/register. 1 CAE credit. . 1 CAE credit.

Chicago 205

Chicago Education Certificate Revenue 205

Blue Sky eLearn

MARCH 27, 2018

Prospective members are much more likely to respond positively to a recruitment strategy that feels like a natural part of their interactions with your association than they are with outright marketing strategies that, in today’s media landscape, feel obvious and forceful. Offer online-only membership benefits.

Association Software 144

Association Software Recruiting Recruitment Software 144

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JULY 31, 2020

Please consider participating in Marketing General Inc.’s If your members have to acquire new knowledge and skills to thrive in this new pandemic environment, WBT Systems suggests offering this type of certificate (and digital badge) program. – Event Marketing Strategies for Virtual and Hybrid Events. 1 CMP credit.

Montana 362

Montana Revenue Innovation Case Study 362

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NOVEMBER 13, 2020

This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. It also assesses 76 challenges across nine association strategy domains, including membership, meetings, advocacy and education. Professionals in Certification Networking Event. every Monday.

Recruiting 370

Recruiting Recruitment Certificate Tips 370

Reid All About it

JUNE 11, 2021

WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. Loyalty strategies. She explains how for-profits are using membership strategies to develop customer loyalty. Chapter benchmarking. Staying away from the office.

Certificate 322

Certificate Technology Communications Revenue 322

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SEPTEMBER 22, 2023

Ali Zamanian at Position describes three website strategies that will help you sync up “with the attitudes, behaviors, desires, and values of your association’s next generation.” Amanda Lea Kaiser ) Two mobile engagement strategies to help your association increase Gen Z and millennial membership. More info/register. 1 CAE credit.

LMS 266

LMS Revenue Education Strategy 266

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MAY 22, 2020

Billhighway explains how virtual events can help sponsors and exhibitors achieve their marketing goals —while helping chapters achieve their revenue goals. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Reconnecting Marketing + Events: The Good, The Bad, and the Silver Linings. Fri 5/22 at 1 p.m.

Certificate 369

Certificate Revenue Conference North Carolina 369

CMA Solutions

JUNE 16, 2022

If you plan to build your brand in 2022 with a digital marketing solution, SEO must serve as the foundation for the entire campaign. Most marketers agree that inbound marketing tactics (i.e. SEO, blog content) create the highest quality source leads with a 14.6% Search engine optimization (SEO) moves your brand forward.

Strategy 52

Strategy Press Release New Jersey Illinois 52

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MARCH 11, 2022

Past surveys revealed predictive variables that helped advocacy professionals wisely invest their time and resources in strategies and tactics that lead to legislator influence. Whenever Dean West, FASAE, takes a seat at his blog bar, you can expect a good read. Subscribe to Blog via Email. Member engagement. Tue 3/15 at 11 a.m.

LMS 195

LMS Revenue Los Angeles Newsletter 195

Reid All About it

JULY 30, 2021

Why niche communities are the future of social media marketing—associations should have an advantage here. If you’re a home cook, check out the irregularly published In The Kitchen posts on my Grabbing the Gusto blog. Subscribe to Blog via Email. Writing as a Thought Leadership Strategy. Shama Hyder, Inc. ).

Newsletter 195

Newsletter Certificate Technology Strategy 195

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MARCH 4, 2022

Subscribe to Blog via Email. Enter your email address to subscribe to this blog and receive notifications of new posts by email. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Top Trends in Content Marketing 2022. Host: Content Marketing Institute.

Class 195

Class Certificate Content Committee 195

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JANUARY 29, 2021

Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.

Newsletter 370

Newsletter Education Recruiting Recruitment 370

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JULY 2, 2021

MemberSuite shares nine strategies for preventing volunteer burnout so you can keep your leaders in office and your pipeline full. Subscribe to Blog via Email. Enter your email address to subscribe to this blog and receive notifications of new posts by email. Creating your Content Stream—from Marketing to Sales to Programs.

Technology 370

Technology Strategy System Education 370

Association Analytics

JUNE 17, 2021

Whichever format you choose, you should consider your historical event data as you develop your event marketing strategy. In our previous blog posts on retention and product value , we illustrated how data isn’t one dimensional. Is it getting a certification? Predictive Analytics to focus your marketing.

Revenue 318

Revenue Discount Analysis Marketing 318

WBT Systems

JULY 11, 2017

When digital entrepreneurs—those who make their living selling online products and services—see a need in their market, they design a revenue-generating online course to meet that need. They also use online course marketing tactics that help them become millionaires in the process. Develop a content marketing funnel.

Course 186

Course Marketing eBook Content 186

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SEPTEMBER 18, 2020

The weekly list of free educational events and resources for the association community… Association marketing. That’s why it’s a good time for your association to promote your certificate, microcredential and certification programs. Inclusive marketing. Marketers can do better, say Steve Pemberton and Ginny Engholm.

Montana 350

Montana Certificate Conference Content 350

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MARCH 25, 2022

Professional development market potential. MemberSuite describes how a proactive data strategy can keep you in touch with members and customers no matter where they move. Probably every reader of this blog is Gen N, a cross-generational consumer segment. Subscribe to Blog via Email. Generation N. You’re Gen N.

Revenue 195

Revenue Content Virginia Technology 195

Reid All About it

MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Susan Schramm, founder of Go to Market Impact LLC.

Puerto Rico 370

Puerto Rico Montana Revenue Strategy 370

Reid All About it

NOVEMBER 26, 2021

HTML: Subscribe to Blog via Email. Enter your email address to subscribe to this blog and receive notifications of new posts by email. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Marketers plan to produce more digital assets in 2022 than any other year. 1 CAE credit.

Newsletter 195

Newsletter Revenue Certificate Leadership 195