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Blog | Optimize Your Email Marketing with A/B Testing | Multiview

Multiview

As inboxes keep filling up, marketers are constantly trying to stand out. A/B testing your email campaigns can help you not only determine what is and isn't working in your email strategy but also achieve better results without increasing expenses. Instead of making assumptions, take a data-driven approach.

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Why You Need an Internal Email Marketing Strategy, Too—Especially Right Now

Associations Now

While you might be focused on your external messaging at the moment, email is an important channel for your employees as well—especially when all-hands meetings are harder to organize. Email marketing is an increasingly important slice of the marketing pie. Enable two-way communication.

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10 Association Communications Stats with Tips to Reach Younger Members More Effectively

Higher Logic

The sooner associations wake up to the reality that their multigenerational membership base isn’t going to retain itself with an outdated communications strategy, the sooner they can break through to emerging generations and maximize overall engagement and retention. 10 Association Communications Stats + Membership Tips.

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Striving for Success: Improved Communications

GrowthZone

We hope you’re enjoying the Striving for Success blog series, featuring entries from our 2022 Chamber Success Competition. Through these blogs, you will learn from user experiences how you can grow member value, increase productivity, and boost revenue while using GrowthZone’s software solutions.

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How to Get More Patients Leads with Healthcare Marketing

CMA Solutions

In the evolving healthcare landscape, one tactic has become essential for healthcare providers and organizations to attract more patient leads: digital marketing. This case study shows how digital marketing through public relations can boost your practice’s visibility affordably. Businesses that blog have 434% more indexed pages.

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Blog | 8 Marketing Trends for 2024 and Beyond! | Multiview

Multiview

As 2024 approaches, it’s time to evaluate how you’re marketing to members and if any updates could help you better engage your audience. Here are eight marketing trends your association needs to implement to achieve success. A new year means fresh opportunities for your association and its members.

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Improve Intergenerational Communication: 3 Tips to Attract & Retain Younger Members

Higher Logic

When Kim Lear spoke at our most recent Super Forum , she reminded us that improving intergenerational communication has never been more pertinent than now. Effective communication is all about managing expectations. We need to unite generations to focus on moving forward together.” –Kim Kim Lear, Keynote Speaker, #HLSF18.